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What is clickbank epc?

by Chulbul Pandey
6 replies
So i was seeing some products in clickbank marketplace and they mentioned epc and tht certain jvs were getting more than others...whr do i check how much epc am i earning??.. and how can i increase my epc earnings?
#clickbank #epc
  • Profile picture of the author Alexa Smith
    Banned
    Hi Chulbul,

    "epc" means earnings per click. It's what you earn, net, per person you refer via a hoplink.

    Example: if the product costs $27 and pays 60% commissions, and you get 12 sales as an affiliate out of your first 1,000 hops, then you'd work it out like this ...

    {[($27 x 0.925) -$1] x 0.6 x 12}/1,000 = $0.17 epc

    For each sale, you get 60% of what's divided between the vendor and yourself, which is $1 less than the wholesale price (92.5% of the retail price).

    Originally Posted by Chulbul Pandey View Post

    how can i increase my epc earnings?
    Basically by increasing your conversion-rate, which typically means by sending better-targeted traffic to your hoplink (for example by pre-selling more effectively, communicating more effectively with the people on your list, advertising in different places and/or with different wording, or whatever).
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    • Profile picture of the author Chulbul Pandey
      oh...so do i get more .17c on every sale? or is it just for calculation?

      Originally Posted by Alexa Smith View Post

      Hi Chulbul,

      "epc" means earnings per click. It's what you earn, net, per person you refer via a hoplink.

      Example: if the product costs $27 and pays 60% commissions, and you get 12 sales as an affiliate out of your first 1,000 hops, then you'd work it out like this ...

      {[($27 x 0.925) -$1] x 0.6 x 12}/1,000 = $0.17 epc

      For each sale, you get 60% of what's divided between the vendor and yourself, which is $1 less than the wholesale price (92.5% of the retail price).



      Basically by increasing your conversion-rate, which typically means by sending better-targeted traffic to your hoplink (for example by pre-selling more effectively, communicating more effectively with the people on your list, advertising in different places and/or with different wording, or whatever).
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      • Profile picture of the author Alexa Smith
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        Originally Posted by Chulbul Pandey View Post

        oh...so do i get more .17c on every sale? or is it just for calculation?
        In the example above, the $0.17 is earnings per click (epc), not earnings per sale.
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        • Profile picture of the author Chulbul Pandey
          wht i meant was will i get sale commission + epc earnings??

          or if i dont make a sale will i earn epc just for sending him a lead?

          Originally Posted by Alexa Smith View Post

          In the example above, the $0.17 is earnings per click (epc), not earnings per sale.
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          • Profile picture of the author Alexa Smith
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            Ah, ok ... sorry Chulbul, I misunderstood your question ...

            Originally Posted by Chulbul Pandey View Post

            wht i meant was will i get sale commission + epc earnings??
            No, you get just the sale commission. And the number of sale commissions you earn (per 100 hops or per 1,000 hops or whatever) is one of the numbers that you can "input" into your own personal "results algorithm" to work out your own "epc" afterwards.

            Originally Posted by Chulbul Pandey View Post

            or if i dont make a sale will i earn epc just for sending him a lead?
            No; you don't. On ClickBank there's no component of "payment for leads" - you get paid only for sales.

            But when you have enough traffic and sales to work out your averages, you can see what your own "eps" is, and it might (for example) help you to decide which of two different products you want to send your traffic to.

            Knowing "other people's epc's"/"average epc's" isn't very much use to you at all, really: all that really matters is your own conversion-rate from your own traffic and your own "epc" if you want to measure it that way.

            These things are always a bit more complicated than they look. But you can work out your own earning per sale, on any product: you start with the retail price the customer pays, and you multiply that by 0.925 and then deduct $1 from the result. What you're left with is the amount divided between the vendor and yourself, so if the commission is 50%, you'll get half of it; if it's 75% you'll get three-quarters of it, and so on.

            If the vendors of products quote an "epc" figure in their marketplace listings or on their vendor spotlight pages, you might want to take those figures with a pinch of salt, for two main reasons: first, they're not independently verified or proven - it's just a claim the vendor's making, to try to attract affiliates; secondly, an average "epc" doesn't mean that it'll be your "epc" anyway, even if it does happen to be true and honest. For myself, I take absolutely no notice of this kind of "information" at all.
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  • Profile picture of the author Chulbul Pandey
    Ok...seems very complicated.. i guess i will have to take time to understand.. wht cn u say about cbleads.com which are saying that they pay per lead?? wht leads are those?
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