Well, when I look at notable guru's I don't see it being put into practice.
And by free information I am talking about Good, Solid, "How To" Info.
Not things like case studies, testimonials, or podcasts of 2 people discussing case studies or testimonials, which are really designed to just build desire for the product being discussed.
Giving away this type of information is nothing new. You give away information that you cannot sell.
Of course you couldn't sell something like...
"Who Else Wants To Listen to How My Friend Tom Made $7000 in Only 7 Days With My Product?" Only $6.95 for the podcast.
I listed to a conference call with Matt Furey where he was asked about this concept of "move the free line" and he laughed - said "I guess you can sell some things that way, but the way I do it sells 10-20 times more."
Eben Pagan talks about this a lot, but where on doubleyourdating.com site is this being used?
Yes, like everyone, you are offered someting free in exchange for your contact information, but that is nothing new. After that, where is all the free "How To" information?
And, having product offers for free, just pay the s/h costs or just try out my monthly newsletter, doesn't count either.
This is not moving the free line, this is constructing an offer to qualify people into groups of buyers and groups of freebie seekers. As well as getting them into a continuity plan.
Qualifying your prospects was always a standard taught for direct marketing. If you are going to give away things for free, it is important that you give this free stuff to only qualified leads who are proven to be buyers.
There are many gurus whos mailing lists I am on, and none fo them gives away Free "How To" info. Most of the time they just send links to affiliate products or the one of their own products.
I would love to hear comments about this.