Amazon product selection - which one of these 2 would you choose?

by thedog
30 replies
I'm torn between 2 amazon products to market... one has more searches, and is more expensive... but there's only 3 viable products, the other, less monthly searches, but lots more positive reviews.

Which one would you choose? (both have medium/low competition)

A) Main keyword - 9,500 exact searches. Average price, $900. Average number of reviews per product, 5. There's only 3 worth marketing, reviews 3.5 - 4 stars.


B) Main keyword - 2,900 exact searches. Average price, $200. Average number of product reviews, 150. Choice of 6 products with 4.5 stars.. happy customers.

So, the dilema.... choose a high end product, with more searches, that amazon sort of caters to.

Or.... play it safe, and market the lower priced/searched product... but has sold much more?

Both have suitable EMD'S available. Competition not too bad.

The higher end product has cnet in the number 1 spot... but their on page seo is rubbish.....
#amazon #choose #product #selection
  • Profile picture of the author kenneto
    I guess the real question is long term or short term gain.

    I would choose the one with the most satisfied customers, this would mean a more long term opportunity. As this is also the lower end product this will drive more sales.

    My 2 pennies, I must say thought, this is a great problem to have.
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    • Profile picture of the author Tom Ryan
      My first choice would be product B because there are more products and a greater number of reviews. I generally like to target niches were there quite a few products in the niche to review.

      However I'd probably also go after product A if the competition wasn't too bad, but only after I've got product B well established.
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    • Profile picture of the author thedog
      Originally Posted by davidtong View Post

      Any reasons why not BOTH?
      Time and funds a bit low...

      I've had an awesome month and a half with amazon... one of my sites took off.... but won't see the cheque for a while.

      I've usually make my own sites, but bought a turn key site service.... so, just wondering what products to send.

      The high end products searches are pretty tasty.

      best****** has 4,400 exact searches and ******reviews has 9,500.

      But yes... the lower end has lots of happy customers.

      There's also only one of the high ends products left in stock...
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  • Profile picture of the author braincandy7
    The low one is more likely to get a steady run of sales but i guess it depends on how quickly you need a sale.

    Are either of the products likely to phase out of public interest?
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    • Profile picture of the author thedog
      Originally Posted by braincandy7 View Post

      The low one is more likely to get a steady run of sales but i guess it depends on how quickly you need a sale.

      Are either of the products likely to phase out of public interest?
      Seems to be the general concenses.

      No, both products won't be phased out of public interest.

      Also... how important is page rank, when trying to outrank competition.

      There's sites in the top 5 with pr 5 - 6... but their on page seo is rubbish, and they have medium/low backlinks.
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  • Profile picture of the author davidtong
    Personally, I'd go with the high-end product because you need to sell less to make more money... But that's based on the simple information you've provided us and not based on detailed research...
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    • Profile picture of the author thedog
      Originally Posted by davidtong View Post

      Personally, I'd go with the high-end product because you need to sell less to make more money... But that's based on the simple information you've provided us and not based on detailed research...
      Man this is a tough decision... with the site I'm making money on at the moment, 90% of the sales come from the top 2 products... so, I think you can make money from just 2 decent products.

      That could also be because they're the first 2 to apear at the top of the page.... but they are the strongest.

      Also, if I have 7 reviews... 3 are good and 4 are negative.... wouldn't that instill a bit more confidence that I'm not a snake oil salesman?
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  • Profile picture of the author feliciayapsl
    You can do testing on both.
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    • Profile picture of the author thedog
      Originally Posted by feliciayapsl View Post

      You can do testing on both.
      Actually, that's not a bad idea... I read here ages ago about a guy who tested using hubpages first...

      Hmm, does anyone have any advice on how to test these 2 without making full blown sites?

      CPC or something?
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  • Profile picture of the author danr62
    What payout level do you usually reach? If you reach the top payout level, you may want to target the more expensive product. If you have some tiers to climb, consider promoting the less expensive ones which should convert better, giving you more sales to boost your tier level up.

    Of course, with so many more searches, the higher end product could lead to more sales even at a lower conversion rate.
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    • Profile picture of the author thedog
      Originally Posted by danr62 View Post

      What payout level do you usually reach? If you reach the top payout level, you may want to target the more expensive product. If you have some tiers to climb, consider promoting the less expensive ones which should convert better, giving you more sales to boost your tier level up.

      Of course, with so many more searches, the higher end product could lead to more sales even at a lower conversion rate.
      Good point, I made it to 7% this month for the first time, 130 products.

      Need another 195 to jump to 7.5%.... got one day to do it!
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  • Profile picture of the author Daniel Wilson
    Hi!

    I'd go for A.

    I think you've got it a bit wrong altogether. I've seen better results when advertising one or two products than 5+ products. Why?
    Because when you give visitors a chance they will less likely be hyped up because there is a ton of possible products. So I'd go with less products and higher search rate/commision profit.

    Daniel
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    - High search volume keywords , high CPC keywords, easy to rank keywords
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    • Profile picture of the author thedog
      Originally Posted by Daniel Wilson View Post

      Hi!

      I'd go for A.

      I think you've got it a bit wrong altogether. I've seen better results when advertising one or two products than 5+ products. Why?
      Because when you give visitors a chance they will less likely be hyped up because there is a ton of possible products. So I'd go with less products and higher search rate/commision profit.

      Daniel
      Are your sites not a bit thin with only 1 or 2 products reviewed... I keep hearing google is all about more content these days also.

      I could big up 3 or flame 4?
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      • Profile picture of the author Nak
        I would go for avg product B
        positive reviews will convert it better
        As per my experience Low ticket items has high EPC

        OR else compare them on google insight product search..
        see which product has more & sustainable demand in last 1 year

        It will give you answer for sure
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      • Profile picture of the author Gaz Cooper
        Originally Posted by thedog View Post

        Are your sites not a bit thin with only 1 or 2 products reviewed... I keep hearing google is all about more content these days also.

        I could big up 3 or flame 4?

        I have one particular site sitting in #1 spot of Google and I set it up Waaaay back in feb for a new christmas product and i forgot about it until I saw an advert about it went back and all I had done back then was was set up a BASIC site with a single video and a small blurb since it was not coming onto the market until August.

        Because its at #1 all I have done to it is add my Amazon links.

        Im not touching, it but it blows the thin site theory out of the water since its has 3 pages and miniscule content but sitting pretty in what is becoming a very popular product.

        I have other sites that are full of great content that been thrown down to page 3 for no reason while other thinner sites sitting in high positions in Google.

        I personally don't think Google knows what they are doing these days their search results are all over the place and not consistent.

        Kickin it on Amazon

        Gaz Cooper
        Amz Training Academy

        PS I would do both even if one was thin its only $10 extra for the domain
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      • Profile picture of the author Daniel Wilson
        Originally Posted by thedog View Post

        Are your sites not a bit thin with only 1 or 2 products reviewed... I keep hearing google is all about more content these days also.

        I could big up 3 or flame 4?
        Make articles of other products but always promote 1 or 2. And make basic articles for example how can this product help you.
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        -25% WF PROMO CODE: "WFPROMO911" (expires on 1.1.2012)
        - High search volume keywords , high CPC keywords, easy to rank keywords
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        • Profile picture of the author thedog
          Originally Posted by Daniel Wilson View Post

          Make articles of other products but always promote 1 or 2. And make basic articles for example how can this product help you.
          This is an interesting point that's come up on this thread... focusing on 1 or 2 products.

          For my review sites, I'm roughly following jan roos's amazon wso... 7 reviews... I've also put a few articles on there to beef up the content.

          I have found, with my main site, that most people buy the top 2 products that apear on the homepage... I guess the other reviews help with ranking... more content.

          I'm also adding 5 more reviews on this site, to related products.

          90% of my amazon earnings come from this site... almost made my target of $1,000 this month... $984....

          I would have, but got panda'd around the 20th... visits halved... sitll, livin and learning.
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  • Profile picture of the author davidtong
    I agree with Daniel... With my niche sites (I don't have many), promoting SPECIFIC recommended (good products) helps narrowing down the buyer's options and make them BUY NOW...

    Putting in too many reviews of competing but similar products ON THE SAME SITE turns your site into a comparison site and not a final-decision-making site...
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  • Profile picture of the author jgant
    I'd go for product A without a doubt. More potential traffic and higher commissions.

    Go in with a long term outlook to rank for that product. If you're investing in the site, go all out.
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  • Profile picture of the author THK
    Product A have lots of searches with few reviews, is that some kind of indication that people are coming online just for research and then buying it from local merchants? Many people may not be comfortable spending big amount online unless there is a good reason to do so (e.g. online exclusive offers, huge price break etc.).

    If you have time and others resources available, try both.

    Tanvir
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  • Profile picture of the author thedog
    Well... decided, I'm going to go with product A.

    I have 3 other amazon sites I'm working on.... so may have a chance to get back to B.

    Thanks for the feedback guys, very helpful.
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    • Profile picture of the author thedog
      Originally Posted by davidtong View Post

      Let us know how it goes...

      Oh, listen to Gaz as well
      Will do... I've pulled the trigger on site A... will have my site in 2 weeks.

      I have another review site... www.bestPRODUCTTYPEforsale.com

      These range from $1000-$5000

      Lower ticket itemes, I'm sure, sell more often... but I'm looking for those juicy commisions

      I also think, even if I get people to amazon... you make all sorts of strage sales...
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  • Profile picture of the author Ottosh
    If your review articles are inciting enough I would go for A.. since both are buyer keywords, your not convincing them to go after a higher priced product.. they already want that 900 dollar product, so make it irresistible.
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  • Profile picture of the author Gavori
    If you're worried, play it safe. However, you need to take risks to earn money!
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  • Profile picture of the author Duy Nguyen
    First, it depends on how competitive the keywords are. I will go after the less competitive one.

    Second, it depends on how interested you are in that product. If you don't like promoting it, it will be harder.

    Third, it might as well depend on the price of the product. I believe that the $200 will bring you more sales. But the $900 will bring bigger sale each time.

    So, what's your choice
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  • Profile picture of the author jerry25
    I try to only focus on 1,2 or 3 products per site. The goal is to get them off my site and over to Amazon. I'm finding that sometimes they don't even purchase one of the products I reviewed, but they purchase something else and I get the credit.

    Congrats on the earnings. I'm not that high yet but I'm getting there.
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    • Profile picture of the author thedog
      Originally Posted by jerry25 View Post

      I try to only focus on 1,2 or 3 products per site. The goal is to get them off my site and over to Amazon. I'm finding that sometimes they don't even purchase one of the products I reviewed, but they purchase something else and I get the credit.

      Congrats on the earnings. I'm not that high yet but I'm getting there.
      Thanks, ye, I want to get em over to amazon... but also, want to offer valuable info.

      One thing I'm not sure about... on my homepage, I've excerpts of my reivews.

      The titles of which, link to the review.... do you guys reckon it's wrong to change these to my affiliate link?

      On the one hand, it gets folk to amazon... but I'm sure they were expecting to read the review after clicking this....
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  • Profile picture of the author coredesign
    Great thread to learn a lot
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