I understand the conservative way of creating and marketing your products: Sell them a low priced item in a broad niche, get them into a list, develop a relationship with it and then gradually start selling them higher priced products in the same niche. And I appreciate that it works.
But, is it not a relatively slow way of creating revenue? If you are starting with a low priced item, doesn't it become difficult to attract affiliates and JV partners, the two biggest entities responsible for increasing your profits.
Of course, you can offer 100% commissions to them, so you leave out the profits from your first product and then plan on making money on the backend.
I understand from reading many posts here that this too works well.
But what if you want to hit it big from your first product and you don't have an established name in the (non-IM) market?
Would creating a fairly high-ticket item (say, $97 and above) and offering generous commissions be effective? Could I attract affiliates this way? JVs may perhaps be challenging since I still wouldn't have created a rapport with them yet.
But by using traditional traffic generation methods plus a few affiliates, I think I can have a successful first product launch. And then, with a buyers list, I can sell to them again and again (a higher priced item or even a lower cost one).
If it helps, I plan to do a perpetual (rolling) launch where each potential customer will get to see a product launch at his own time.
I am just thinking out loud here. Is that an effective strategy? What will be my challenges? Has anyone done so?
Will highly appreciate your thoughts on this.