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Only 5% of visitors want to buy

by Dash Evra
17 replies
I have a weight loss site that's averaging about 500 unique visitors a day which is monetized via Adsense. It's earning decent money but I feel like for that traffic level, I should be getting more.

So, I decided to take a stab at affiliate marketing. But first, I decided to put a survey on the corner of my site for a few days to get a little idea about my visitors.

Here are the results of the survey:



As you can see, only 5% of my visitors are buyers, which kind of broke my heart. For those of you who have experience in affiliate marketing, are those numbers worth going through spending the money and time of putting up a sale page to promote a product?
#buy #visitors
  • Profile picture of the author Chris The Traffic Blogger
    Yes it would. A good writer could convert that 31%.

    That being said... don't take this on by yourself! Hire a warrior or something to get it done right the first time. Don't want to jeopardize your current audience's trust in you.
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    • Profile picture of the author Dash Evra
      Originally Posted by Chris The Traffic Blogger View Post

      Yes it would. A good writer could convert that 31%.

      That being said... don't take this on by yourself! Hire a warrior or something to get it done right the first time. Don't want to jeopardize your current audience's trust in you.
      Thanks for the opinion. I do plan on hiring someone to write the promotion page.

      You have any experience with outsourcing services like Odesk and eLance?
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  • Profile picture of the author Michael Oksa
    Originally Posted by Dash Evra View Post

    I have a weight loss site that's averaging about 500 unique visitors a day which is monetized via Adsense. It's earning decent money but I feel like for that traffic level, I should be getting more.

    So, I decided to take a stab at affiliate marketing. But first, I decided to put a survey on the corner of my site for a few days to get a little idea about my visitors.

    Here are the results of the survey:



    As you can see, only 5% of my visitors are buyers, which kind of broke my heart. For those of you who have experience in affiliate marketing, are those numbers worth going through spending the money and time of putting up a sale page to promote a product?
    Hi Dash,

    A few thoughts.

    First of all, "5% of your visitors are buyers" is not necessarily true. The only thing you know for sure is that "5% of the people who responded said they are buyers". Big difference.

    Second, it may help to ask the question assuming they WILL buy.

    How much are you willing to pay for __________?
    1. $100 or more
    2. $50 to $99
    3. $1 to $49
    4. $0

    People don't buy e-books. They buy solutions to problems.

    In other words, don't ask them if they would buy an e-book, ask them how much they would invest in being healthy.

    Also, you could ask a question that has nothing to do with spending money, but gets them thinking about their problem so they will want to spend money.

    Personally, I see a flawed survey. I know which answer I would pick. I bet you would get a better, and more accurate response if you re-tooled the question.

    That being said, the 5% are probably REALLY motivated buyers, so I see it as a good sign.
    All the best,

    Michael
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    • Profile picture of the author Dash Evra
      Originally Posted by Michael Oksa View Post

      Hi Dash,

      A few thoughts.

      First of all, "5% of your visitors are buyers" is not necessarily true. The only thing you know for sure is that "5% of the people who responded said they are buyers". Big difference.

      Second, it may help to ask the question assuming they WILL buy.

      How much are you willing to pay for __________?
      1. $100 or more
      2. $50 to $99
      3. $1 to $49
      4. $0

      People don't buy e-books. They buy solutions to problems.

      In other words, don't ask them if they would buy an e-book, ask them how much they would invest in being healthy.

      Also, you could ask a question that has nothing to do with spending money, but gets them thinking about their problem so they will want to spend money.

      Personally, I see a flawed survey. I know which answer I would pick. I bet you would get a better, and more accurate response if you re-tooled the question.

      That being said, the 5% are probably REALLY motivated buyers, so I see it as a good sign.
      All the best,

      Michael
      Thanks a lot for your input. You've made a good point. I guess I'll go back to re-do the survey.
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  • Profile picture of the author Daniel Wilson
    Hi!

    We are living in a consumer's world. Everyone will buy anything if advertised the right way.
    Try writing your articles in a way that you leave out some juicy parts and when they get to the end of the article they'll want more. And there your banner awaits them.

    Daniel
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  • Profile picture of the author sal64
    Only 5% are buyers at $50.

    So maybe more will buy at $20?
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  • Profile picture of the author marcuslim
    Yes, put up a sales page. But also attempt to capture emails of the 95% of visitors who do not buy, maybe with a popup optin box. Then you can develop a relationship with them via email and then get to the point where you can ask for the sell.
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  • Profile picture of the author Manuelcrc
    People might not know they really need a thing until they are asked.
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  • Profile picture of the author zizi
    I'm new to the forum but thanks for that. Already I'm picking up a few ideas for my website.
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  • Profile picture of the author TopKat22
    Surveys can be very misleading anyway. There was a survey of businesses in my town from the Chamber asking how much people would pay for business networking and their result showed that it was under $20.

    Yet, I sold solutions to business problems like start up capital, legal help, etc. by joining a worldwide network of business people (a business network just marketed differently) and the fee was $7000.00. Sold one or two of those every month.

    One of my current weight loss products sales a monthly program at $79.95 a month for a year and it is doing pretty good.

    So like everyone else said, present it differently first, if that doesn't work, maybe reduce price but I wouldn't reduce price until I'd tried a couple different approaches.

    Not approaches in surveying but different approaches in sales copy.

    :-)
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  • Profile picture of the author ronaldmd
    Actually, the normal conversion rate for most landing pages is 1%. If 5% out of 500 visitors a day want to buy it, that's not bad. 500*5%=25. If your commission is $30, you'll get $30*25=$750 a day.

    It's better if you just try it and see the result yourself, just to be clear.
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  • Profile picture of the author nicholasb
    not many people are buying ebooks on anything, they are usually buying new lifestyles or emotions related to getting the things they want.

    of course not many people are going to say yes when asked like that, if you asked would you buy a totally new fit body I bet 100% of them would say yes

    that's really what you want to convey in your marketing anyway if you want to make the most sales.
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  • Profile picture of the author Raydal
    Your questions are also very general. different people
    would have a different impression about what an ebook
    for $50 on weight loss would be about. You really can
    only tell when they are given the opportunity to see the
    actual product. By any measure those are not bad
    numbers anyway. you're looking at a possible 5% conversion
    which is great at that price level.

    -Ray Edwards
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  • Profile picture of the author IamTJM
    A %5 conversion for a $50 product would be outstanding. However, the sample size of your survey is pretty small, and surveys can be very misleading. They may say they would buy it, but when it comes down to it they may not really be interested after reading the sales page and actually having the thought of losing $50 for something that may not work for them. I would start at a lower price and then see how your traffic responds after each price increase.
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    • Profile picture of the author Ben Armstrong
      Big difference between asking people if they'd buy an arbitrary product they've never seen for $50 and slapping a great sales page in front of them I would have thought.

      I think for the way the survey is worded a 5% hit rate is pretty good news.
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  • Profile picture of the author EricMN
    5% say they are willing to buy
    31% are giving you the specific reason why they won't buy (or they are just being nice)

    It's not the case that the remaining don't want to buy, but it's the only option they have left. If they don't fit into the first 2, they will default to the last.

    If they are given a reason to buy with an awesome product that gives them a stellar offer and seems legit, this could be lucrative.

    Keep in mind the points mentioned above are still valid. Saying something and doing something is different.

    Also if you have people coming to your site and enjoying your material, make sure whatever you refer them to is of high quality. Maintain a positive image and rapport with your prospects and customers and you will always do better than just pawning off products for cash.
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  • Profile picture of the author steven sanderson
    The bigger percentage of yourself wanting to give, the bigger percentage of sales you will get !! obviously if you gave 100% you would have people taking 100% as this is FREE, then as the percentage drops on the giving side so does the percentage of buyers drop on the buying side, like Sal said if the product was $20 you would get more sales as you have risen your percentage to give more, so your sales will follow suit.

    Steven.
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