Targeting foreign countries with PPC
Got a product launch coming. It's in English, going to be running most of my early campaigns in the US. However, I'd still like to hit australia and england, maybe even india and china since they've got lots of english speakers too, but I've never gone global with a campaign.
it seems simple enough to do w/adwords (type in "australia" and wait patiently while cleaning my room for my money to arrive). if it's less simple than that and im missing something please let me know.
the only concern im having is with currency. Im using E-junkie for product distribution, but im not sure where along the chain foreign currency comes into play.
what i'm seeing is:
should i be using unique sales pages for each country? I like to be as transparent as possible with the price. also, does paypal automatically handle the foreign exchange rate or am i gonna need to do some fancy nonsense to accomplish that?
thanks
-Adam
it seems simple enough to do w/adwords (type in "australia" and wait patiently while cleaning my room for my money to arrive). if it's less simple than that and im missing something please let me know.
the only concern im having is with currency. Im using E-junkie for product distribution, but im not sure where along the chain foreign currency comes into play.
what i'm seeing is:
- australian hits my landing page
- realizes my book is awesome, wants to know how much $ it is
- ???????????. im a little lost
should i be using unique sales pages for each country? I like to be as transparent as possible with the price. also, does paypal automatically handle the foreign exchange rate or am i gonna need to do some fancy nonsense to accomplish that?
thanks
-Adam