eBook Layout & Delivery Methods - Advice Requested

14 replies
For a while now, I have been soaking up whatever information I can here on WF and found myself sinking into "paralysis of analysis" with so much to think about and the endless possibilities of ventures to pursue. So I decided to take some action just to get myself moving in SOME direction. I am thankful for this forum with all the sharing and support that is clearly evident here.

At various times in the past, I have ended up in the same place where I would read a ton, buy products on internet marketing, try something, give up before giving it a real try and feel discouraged. I have a better handle and a clearer vision of what I would like to try and the one big thing I have learned is that there is SO much to be learned from failure. My hope is to put all that learning to good use -- and profit.

I have done some searches, but I have not been able to find the answers or suggestions to the questions I have about producing an ebook. My question relates to the actual creation of an ebook AFTER the content has been produced. I am wondering if there is an online service or a recommended software program to layout the content and create the PDF. My preference is for it to not just be a PDF made out of a Word document, but something with a simple, clean layout that's a little more refined than a plain Word document.

Also, is there a way to post the ebook online so that it could be accessed via a log-in, rather than a download? Is that something any of you would even recommend doing?

One other question: Is making the ebook available in the Kindle version on Amazon highly recommended? It is an ebook product geared specifically to Canadians and I was wondering if having a geographic market focus might be something to consider.

I am a complete NEWBIE in ebooks, so any other suggestions and advice that you can share with me would be greatly appreciated!

Thank you kindly in advance,
Lafferty
#advice #delivery #ebook #layout #methods #requested
  • Profile picture of the author Amy Harrop
    My thoughts:

    Creating your eBook in Word or Open Office is a good idea, you don't need fancy programs.

    What you can do is use predesigned templates to create an appealing layout, which you can easily export to pdf.

    Here is some info on free options:

    Free PDF Ebook Word Templates
    How to create an awesome eBook Template using Word or Apple Pages

    but I would also recommend searching the Warrior Forum, as several warriors have offered excellent eBook templates in the past as part of a WSO.

    You can password protect your pdf if you want to protect your download, but making it only available online really limits the value to the user, so I don't think that is a good idea.

    Once your ebook is done, you should make it accessible in as many popular platforms as you can, which would certainly include the Kindle.
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    • Profile picture of the author Lafferty
      Thank you very much for your quick and helpful reply, Amy.

      My content is currently in Word and, as you have suggested, I will do some searching for predesigned templates to use.

      I also appreciate your thoughts on password protecting the file. Is password protecting something that is common amongst ebooks? And is it usually one master password for the document or is there a way to provide a unique password for each buyer if using a distribution system of some kind?

      I have also taken on-board that only making it available online limits the value to the user. I am curious to know of any other concerns ebook authors have about the distribution of their materials. So far, the thing that I keep wondering about is limiting the ability of having it emailed from one person to another.

      Thanks again!
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  • Profile picture of the author Marcus Robbins
    Hi Lafferty,

    I'd focus more upon the sales than the layout or anything else.

    No disrespect intended, but aesthetics is something you only get the luxury of worrying about when you're making good money

    Just my opinion. Best of luck friend

    Marcus
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    • Profile picture of the author Lafferty
      Thanks, Marcus. I appreciate the feedback.

      I certainly understand the need to focus on sales, and I do have a sales and marketing plan around the selling of the product. I come from an off-line marketing background, and perhaps as a result, I personally do put importance in the aesthetics of my projects as part of the overall package.

      That said, I realize that everyone approaches things differently and again, I appreciate your feedback.

      Originally Posted by Marcus Robbins View Post

      Hi Lafferty,

      I'd focus more upon the sales than the layout or anything else.

      No disrespect intended, but aesthetics is something you only get the luxury of worrying about when you're making good money

      Just my opinion. Best of luck friend

      Marcus
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  • Profile picture of the author Don Schenk
    Hi Lafferty,

    Word 2007 and up will save as a .pdf. Just set your page size, margins, header, and footer the way you want it, and save as .pdf.

    If you have an earlier version of Word, get the Open Office that Amy suggested. It is free, and it reads Word doc and docx. You can also cut and paste into it. Then save as .pdf.

    Making your .pd ebook is the easy part of the process.

    Next you need a website and an autoresponder company - Aweber, Imnicamail, Contant Contact, etc. The autoresponder company will give you HTML code to create the opt-in form. You just drop into the code of your Website to put the opt-in form where you want it.

    At the autoresponder company there will be a place at their Website where you put the location of your ebook so the AR company can send people to the download once they opt-in.

    You can save your .pdf with a goofy name to make it harder for people to find and steal it, or you can put your .pdf into a zipped folder so the search engines can not read it. There are other ways to protect it too.

    You just upload your .pdf to your website with FTP software - filezilla is free. So, if your book is titled Thy76JjFr.pdf it would be at your site as:

    http://www(dot)yoursitename(dot)com/Thy76JjFr.pdf if not zipped, or

    http://www(dot)yoursitename(dot)com/Thy76JjFr.zip if you zip it.

    That would be the URL you put into your autoresponder's company, and they send people to that URL when people opt-in.

    :-Don
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    • Profile picture of the author Lafferty
      Hi Don -
      Thank you so much for your advice and suggestions.

      I work on a Mac, so creating a PDF is actually a simple process for me. I've decided to use a Word template to layout the content and will save it as a PDF. Luck would have it, I have Adobe Acrobat and I understand that there are security features within Acrobat that will allow me to save it in a format that will add an additional level of security.

      It's very helpful to know that if I make it available as a .zip file, the search engines will not be able to read it and will be less detectable, especially if I name it something non-sensical as you had suggested.

      The website, I am in the process of building. The plan is to drive traffic to the site with an opt-in to a "free" informational video. From there, it will forward to the sales page for the ebook product.

      Out of the autoresponder companies you mentioned, is there any particular one you would recommend? I have heard of aweber and Constant Contact, but I don't know if there is one company would preferable over another and if so, why that would be.

      Thank you again, Don!
      Lafferty
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    • Profile picture of the author 42reasons
      Great advice
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  • Profile picture of the author Bruce NewMedia
    Amy gave you good links to some simple WORD templates, but I'd agree there are a little more sharp templates that warriors have sold in the past. If aesthetics matter, I'd look around for those as well. For security, besides password-protecting, you can upload the ebook to e-Junkie and use their security stamping feature.
    _____
    Bruce
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    • Profile picture of the author Lafferty
      Thanks, Bruce. I came across e-Junkie earlier today. I have not had a chance to take too close of a look, but I will definitely go back and learn more about the security stamping feature.

      I have decided to go the paid template route. It is an investment in my brand where I plan to use the same templates for my future ebooks, as well.

      Cheers!
      Lafferty


      Originally Posted by Bruce NewMedia View Post

      Amy gave you good links to some simple WORD templates, but I'd agree there are a little more sharp templates that warriors have sold in the past. If aesthetics matter, I'd look around for those as well. For security, besides password-protecting, you can upload the ebook to e-Junkie and use their security stamping feature.
      _____
      Bruce
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  • Profile picture of the author Don Schenk
    Lafferty, I am using Aweber. A cohort of mine uses iContact. Aweber seems to be the most popular, but they are a little higher in price.

    Imnicamail is owned by a warrior.

    :-Don
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    • Profile picture of the author Lafferty
      Thanks again, Don. Would you mind sharing your experience with Aweber and what it is that you like about it? I see the name floating around a lot.

      Cheers,
      Lafferty

      Originally Posted by Don Schenk View Post

      Lafferty, I am using Aweber. A cohort of mine uses iContact. Aweber seems to be the most popular, but they are a little higher in price.

      Imnicamail is owned by a warrior.

      :-Don
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  • Profile picture of the author Tracy Yates
    Lafferty, I just sent you a PM. I think I can help you with your ebook formatting

    Tracy
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  • Profile picture of the author Richard Essi
    Originally Posted by Lafferty View Post

    For a while now, I have been soaking up whatever information I can here on WF and found myself sinking into "paralysis of analysis" with so much to think about and the endless possibilities of ventures to pursue. So I decided to take some action just to get myself moving in SOME direction. I am thankful for this forum with all the sharing and support that is clearly evident here.

    At various times in the past, I have ended up in the same place where I would read a ton, buy products on internet marketing, try something, give up before giving it a real try and feel discouraged. I have a better handle and a clearer vision of what I would like to try and the one big thing I have learned is that there is SO much to be learned from failure. My hope is to put all that learning to good use -- and profit.

    I have done some searches, but I have not been able to find the answers or suggestions to the questions I have about producing an ebook. My question relates to the actual creation of an ebook AFTER the content has been produced. I am wondering if there is an online service or a recommended software program to layout the content and create the PDF. My preference is for it to not just be a PDF made out of a Word document, but something with a simple, clean layout that's a little more refined than a plain Word document.

    Also, is there a way to post the ebook online so that it could be accessed via a log-in, rather than a download? Is that something any of you would even recommend doing?

    One other question: Is making the ebook available in the Kindle version on Amazon highly recommended? It is an ebook product geared specifically to Canadians and I was wondering if having a geographic market focus might be something to consider.

    I am a complete NEWBIE in ebooks, so any other suggestions and advice that you can share with me would be greatly appreciated!

    Thank you kindly in advance,
    Lafferty
    Hi Lafferty,

    If you haven't already found someone then you need to take up Tracy's offer. She is REALLY GOOD!

    I understand your need to embellish and put out a well polished product. After all, it is your name, your reputation and your image that is on the book, so you want to make sure that the content and the packaging is top notch.

    For what you need, I will recommend Tracy without a blink!

    As a matter of fact, I am working on a project where part of the objective is to put the book on Kindle and also on clickbank...and guess who will be doing the editing.....?

    Tracy!

    You are on the right track!

    Richard
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  • Profile picture of the author TheBlindMarketer
    Hi Lafferty,

    I too can vouch for Tracey, she comes highly recommended by a good IM friend of mine Steve D, and I have used her sites many times. One thing you could consider doing if you felt the need is you could password protect the ebook before you convert it in to pdf format in Open Office, it's free software and it's unbelievably easy to use and it's a brilliate piece of software. Your background in Marketing will definately help you with copywriting for marketing your eBook. Password protecting the pdf is not really recommended, but what you can do is you can disable the right click option, so that they can't copy your content, also putting page breaks in the orinal format prevents this too, as they'd have to copy each and every page and that will put most people off. Also, if you use ClickBank, JVZoo, Amazon.ca and other vendor platforms, then you could easily use a script to encrypt your download page, and if you also put your download page in a robot.txt file as a NO Follow, then search engines won't pick your download page up either. Hope this information helps you. Best of luck and please private message me when your eBook is up and ready for sale, if the sales copy is written by yourself and good, then I may be interested in forming a partnership with you, where I'd teach you the ropes more and you do the copy, and we split some caash, it's called Joint Venturing and I've got a lot of good products being released soon and I'd be interested in JVing with someone who can write compelling sales copy and marketing copy. Also, I forgot to mention, you could also look in to Self Publishing with CreateSpace and Lulu and other self-publishing websites, if you can write good descriptions for the listings, then you may be on to a winner with a physical book too. It's been known to happen and Self Publishing is free, unless you choose to pay for some services that the publishing company offers, but that's always optional. One last thing, I forgot to mention that you can also download an OpenOffice extention to convert to ePub format too. Cheers. Stan Fields.
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