So it's been a while since I've promoted anything but my own products, so I'm a bit befuddled by the recent trend of sales videos. These things are super long, you don't seem to be able to fast forward, and you have to get through the whole damn thing just to make a purchase. I'm sitting here watching these videos with my wallet out screaming "SHUT UP AND LET ME BUY IT ALREADY!"
I get that video is more engaging than text, but the old sales letter format was written for both people that were going to sit and read a 6,000 word tome as well as people that were going to skim for bullet points, bolded text and a price. These videos seem to be forcing me to consume their content THEIR way, which just seems backwards to me.
I'm interested to hear other people's thoughts and experiences with these videos. Good? Bad? Little of both?