Why don't the IM Gurus post WSOs?

by Joshua Rigley Banned
29 replies
It just occurred to me...I never see any well known IM gurus post in the WSO section. Maybe I'm not paying enough attention though.

Why do you think this is?
#gurus #post #wsos
  • Profile picture of the author KenJ
    There is more money to be made elsewhere selling high price items. (With the greatest of respect to the WSO section)

    The WSO section is for low priced items. AKA Cheap items.
    If you can get traffic without using the WSO route then you would be a fool to cut your prices on a WSO.

    Kenj
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  • Profile picture of the author NeilC
    Maybe not enough time for wso's when they've got the next $2k product to deal with?

    There are still some very successful marketers who offer wso's for varying reasons but maybe aren't/don't want to be classed as "Guru's".
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  • Profile picture of the author im1217
    If you had a 100K list and unlimited JVs, where would you sell?
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  • Profile picture of the author TopKat22
    Because they don't need to. They have massive lists and great google rankings in lots of keywords with lots of sites so they have a constant influx of new people to promote to plus they all have a huge affiliate armies promoting for them all the time.
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  • Profile picture of the author MisterMunch
    Brad Callen has a WSO right now. Also there are several "gurus" who has buildt some of their position on the WSO section. Like Angela, Spimple Spencer, Andrew Maule, Brad Gosse, PotPieGirl, Bum marketing Travis, Fabian Tan, Johs Spaulding and many more.

    They might not all be "Gurus", but they do fit the criterias of being an authority in their niche with a group of dedicated followers who want to buy their products.
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  • Profile picture of the author nicholasb
    there have been quite a few actually, Anik Singhal (sorry if I spelled that wrong) Kelly Felix is practically a legend and Brad Callen have wso's running.

    They are some of the bigest IM'ers in the game
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  • Profile picture of the author WebPen
    Originally Posted by Joshua Rigley View Post

    It just occurred to me...I never see any well known IM gurus post in the WSO section. Maybe I'm not paying enough attention though.

    Why do you think this is?
    The main reason I can see them launching a WSO is to get tons of buyers, hoping these buyers will promote the product later when the pay bumps up to $47, $97, or higher.

    The thing is- since they're already so well-known, and have huge lists, they don't have to do that to get people to promote.

    Instead they can just launch the $97 at full price and make lots more $$$
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    • Profile picture of the author Tina Golden
      Originally Posted by Joshua Rigley View Post

      It just occurred to me...I never see any well known IM gurus post in the WSO section. Maybe I'm not paying enough attention though.

      Why do you think this is?
      Originally Posted by kweb777 View Post

      It depends on what you mean by Guru..

      some people would say Jason Fladlien and Tim Atkinson were Guru's, both have posted WSO's here.

      Does anyone know of any other famous Internet Marketers who started on the WSO route..?

      Keith
      John Delavara has a WSO live at the moment. I know plenty of people who consider him to be a "guru".

      You do realize that this is just one small marketplace in the vast world of the internet, right?
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      • Profile picture of the author Joshua Rigley
        Banned
        Originally Posted by Tina Golden View Post

        John Delavara has a WSO live at the moment. I know plenty of people who consider him to be a "guru".

        You do realize that this is just one small marketplace in the vast world of the internet, right?
        I'm afraid I haven't heard of John Delavara before. And I suppose you're right, but then again, there are thousands of people viewing the WSO forum at any given time. And the conversion rates for WSOs are HUGE. It's literally a multi-million dollar marketplace.

        Just seems kinda odd that well known IM gurus would ignore it completely.
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  • Profile picture of the author plongmire
    From what I have seen the main reason to do a WSO is not for the money, all though it is nice, but it is to build a list.

    Most guys will take things they learn in the forums and turn it into a product, then notify everyone through the groups they are connected too to promote it, and then sell it where the affiliates get 100% commission.

    In other words the affiliate get the cash and the creators gets the emails. The best thing about this is that who ever spent the time and money creating, promoting, marketing the product gets a list that is a "buyers list"

    Really is a sweet deal, unless your hooked on WSO crack...
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  • Profile picture of the author godinu
    I think selling a WSO is a nice way to pitch to a hungry audience when you don't have a list of your own. But even in WSO land, if people don't really know you, they aren't into buying your WSO as much as they would from someone well known on this site. (Perfect example is my first WSO experiment: some sales but nowhere near the levels of what others are doing on here.)
    Once you have a huge list, there's really no need to sell WSOs, as your own mailing list is already interested in what you specifically have to say and is probably more likely to buy. Your list = people who chose to sign up just to hear what you have to say/offer next. That's the best audience you can have.
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  • Profile picture of the author GaryG4
    This isn't true. Brad Callen is a big name guru and he has WSO's There are many Guru's that post WSO's
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  • Profile picture of the author Lilach
    There are some top gurus who post WSO's. I'm not sure what the average price of each offer is but there are are a lot of lower end ones and most guru's don't sell products for less than $47 so it's not worth their time.

    Plus, maybe they don't have the time to reply (or want to!) to each thread/question after which often is needed in a WSO.
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  • Profile picture of the author KingMedia
    Most gurus charge a lot more than the typical WSO (and end up giving you less in the process). Plus they can not control their sneaky tactics here.
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  • Profile picture of the author LukePeerFly
    It really just depends who you consider a guru.
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    • Profile picture of the author Joshua Rigley
      Banned
      Originally Posted by LukePeerFly View Post

      It really just depends who you consider a guru.
      People like Frank Kern, John Reese, Mike Filsaime, etc. There are a lot more I'm not mentioning, but it seems to me these people have never posted a WSO before (I could be wrong though).
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  • Profile picture of the author Phillip McGough
    I agree, it depends on who you consider a guru and if you are a "guru" and have a huge list/following already then why discount your product when you will have plenty of buyers at full price and affiliates that will sell for you.
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  • Profile picture of the author MarketingChad
    Like many have said, the "gurus" definitely are catering to the higher end crowds and they are making tons of money so why not. It's funny because I think sometimes if you buy a bunch of WSOs you might get the same general information you would from one of these high end products but it's all in the perception and marketing. The gurus have mastered that and have the means to reach enough people to make it insanely profitable.
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  • Profile picture of the author Joshua Rigley
    Banned
    I know Brad Callen, Willie Crawford, and Kelly and Mike of course. I had forgotten about them. The others I haven't heard of before. I guess one man's guru is another man's nobody. :p
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  • Profile picture of the author Pierce
    If they can make a ton of money selling it full priced, why do it for cheap?
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  • Profile picture of the author Michael Oksa
    While I can't say for certain, I seem to remember some of the "big gurus" you mentioned posting WSOs a few years ago....

    A lot of them also used to frequent the forum.

    And guess what happened when they posted?

    Well, let's just say there's a reason they now make themselves scarce.

    All the best,
    Michael
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  • Profile picture of the author Freecache
    they are selling here as well because they can make more money on top of money they already make
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    • Profile picture of the author Tom B
      Banned
      Josh, the Warriorforum is just a small subset of the overall market. Yes, this is the biggest forum but small in comparison to what is out there.
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  • Profile picture of the author WillR
    I was also going to say that a lot of those 'gurus' like to hide behind helpdesks - not that there's anything wrong with that, Thomas .

    The WSO forum, I think, is geared towards a much more personal selling experience. It's very uncommon for you to not be able to get in contact with the actual product owner nice and easily. Try doing the same thing with most of those 'gurus'. You'll end up talking to some outsourced helpdesk staff who feeds you the typical FAQ answer.

    The WSO forum also allows for instant feedback from customers which would not go down too well with a lot of those 'guru' products and they know that. A lot of those products sell so well because buyers are unable to see what past customers have had to say about the product before they purchase.
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