Monetizing a 10 year old site? Just acquired. 600 daily visits in a rare niche
I was just 'handed down' a 10 year old website that is on the front page of Google for many keywords. The homepage sees 600 uniques daily, and the Message Board (on a different host) gets about 8,000 page views daily.
the url is:
Dwarfcarracing.com - Dwarf Car Information Since 1999
Currently, it earns money through advertisements. Each ad pays $50 for 3 months of advertisement. So, 16 ads*$50 an ad*4 billing cycles a year = $3,200 a year. The ads are on the top of every page.
My father registered this site 10 years ago. He's never put much effort into creating content or designing the site. He's done no SEO. Yet, he sees high traffic because he entered a great niche, and he hosts the sport's most popular Message Board.
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So, How can I monetize this site a little better?
Am I wrong to think, that since I am in a very rare/specific niche, that Google Ads are would be fairly ineffective for my audience?
Also, do you think Google Ads, CJ Ads, or eBay Ads would upset the small businesses that currently advertise on the site?
I would like to start building a list on this site. I really would, however -- and here's my biggest hangup:
I have a year-old website in this niche that sees about 1/10 of the traffic. However, I was hoping to use my 10-y/o site to redirect traffic to my 1-y/o site. And then put the mailing list on that 1-y/o site. If I put the mailing list on the 10-y/o site, I would feel wrong advertising products on my emails that are not current site-advertisers.
What I've done so far:
First thing I did was redesign the site (it hasn't seen an update in several years). I tweaked a nice Wordpress Template and cleaned up some other things. I am going to install the all-in-one-seo plugin, and create some more blog posts/articles. I don't know what else I can do, considering I am pretty much the No.1 site on the net for this niche.
I would appreciate ANY comments. Thanks everyone!
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