How to get visitor demographics?

4 replies
I cannot target my ad campaigns effectively without knowing something about who my audience is.

How do you experienced marketers get such info? Alexa data is way biased. :confused:
#demographics #visitor
  • Profile picture of the author Dwayne Morrison
    Originally Posted by creature View Post

    I cannot target my ad campaigns effectively without knowing something about who my audience is.

    How do you experienced marketers get such info? Alexa data is way biased. :confused:

    Hi there creature! Nice avatar btw. A great way to check out the demographics and audience of something you want to target is using a site called QuantCast.com . It's great if you want to get some insight on running PPC campaign and overall media buying in general. It's free and you dont have to register for anything, but there are a lot of tools and utilities you can only access with a paid membership.

    It won't give you all the nitty gritty details, but you'll be pleased with the results it gives you. Hope that bit of assistance was useful for you
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  • Profile picture of the author creature
    Hey Dwayne - Thanks - just signed up with Quantcast -e xactly what I was looking for.
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    • Profile picture of the author Dwayne Morrison
      Originally Posted by creature View Post

      Hey Dwayne - Thanks - just signed up with Quantcast -e xactly what I was looking for.
      Hey no problem man!
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  • Profile picture of the author WebPen
    Yeah Quantcast is pretty slick- it won't always work depending on the website you're trying to analyze, but it's still an amazing tool
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