How much $$$ for a site?

Sale price = profit on the site per month x 9 months

Some people sell it for 12 months profit too.

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I agree, income x 9-12 months. Though 6 is all some will pay. And you'll get the ones that want to steal it for 3x.

Well it should be measured in different ways, traffic, how active the members are. The niche of the site, and the age of the site. Total back link, total index pages, and PR are also other factors to decide what is the price of the site

Thank you for the information, I am thinking about selling a website myself but didn't know how much to ask for it (was actually thinking about asking the average for sites of the same dimension, but that formula seems much more fair).

Also, dnscoop as an estimate of the value of a website, but I don't think it is that accurate.

A smart buyer will look at A LOT more than just the traffic, rankings, sales, etc..

Traffic by itself doesn't necessarily mean a whole lot. Is this stable traffic? Where does it come from? What type of traffic is it, and are they buyers? Are there any good rankings where quality traffic is coming from?

Sales by itself doesn't necessarily mean a whole lot either. Where did the sales come from? How much was spent getting it? Is it a stable income? For instance, if someone does a launch and makes a ton of money in a week from JV partners, you probably shouldn't pay 6x what they made on the launch if they aren't going to make many sales after that. Or on the flip side, maybe the person has a failing membership site that has gone down in income from month to month ... or perhaps some other factor is showing that sales are on the decrease.

Even members by themselves doesn't necessarily mean much (for membership sites, forums, etc.). How many of these "members" are legit/real? How old are those members/leads? Is there a way for you to easily contact them? What is the open rate and response rate of those leads?

Many people selling websites are asking way more than what they really should be, while there are a few gems that are way undervalued because they haven't found the right way to monetize their sites yet, they don't value what they have, or they're just looking for quick money.

If you do enough searching, you can find some sweet deals from desperate sellers looking for a quick buck. I almost view it as "foreclosures of websites" in a kind of way. I've purchased websites for maybe 1/100th to even 1/1000th of what they're worth, but the seller either doesn't know what to do with the site or desperately needs money and can't take the time to do much else.

Brian

Thanks for all the replies.

I will try to talk my friend into monetizing the site better, because the 50,000 members I mentioned - these are active members... The number has been growing for the past 6 years, the site was even featured on local television a few times...

We'll see

One good way to find out is to go to Sitepoint.com or BuySellWebsites.com, look for completed sales of forum or membership websites.

Find one sold website whose profile closest to your friend's site, look at how much is being sold and based on that as a selling price.

Maybe that could help...

Alex - Not on this topic, but I just read your blog on the coloring pages and the local baker. Got my thinking juices going. Thank you for it - I'll be back to read you often...ed....

Could you pm me a link to said site. And maybe some statistics. I can give you a general range of what to expect when you sell. I might also be interested. Never know...

Sites have gone as high as 60x monthly revenues.

This November, I sold a website with 10,000+ posts, around 1000 threads and 400 members, $100 per month for $2250.

I think you should ask your friend to try monetizing for some months. With a good history of revenue, and such good stats, you might well go into the 12x region.

Thank you all for the input. Seems like he's got an offer for $60,000 - now he is reconsidering if he should be selling it... We'll see what happens but as I mentioned before, I will encourage him to keep it

Considering selling a parenting site I own...interesting info.

It's all very well buying into sites, but if you have no business brain and have no idea of bookwork, then how will you know if it will be profitable.
If I were you then go into something that works.

Anyone who is interested in "Internet Marketing" wants to make money. And the way the world is now, there is no better time.
How many times do you hear people like Duncan Bannatyne from "Dragons Den", saying, "Anyone can do it." It's his best selling book.
This is all very true, but you need to take action, otherwise nothing will change.
I have realised that the internet and internet marketing is the future.
How would you like to earn up to $2000 (£1300) per sale, have your very own retail centre with over 1800 products.
Never done this before? Neither had I.
You will get continuous 1 on 1 mentoring, training, help and support.
I have the added bonus of, one of the top internet marketers on hand to give you help too.
Internet Marketing is NOT rocket science. In fact, when you have learnt the basics, it's so simple to do, and a licence to print money.
If, someone said to me "Here's a website, products, full training, full support, coaching and mentoring. A customer support team. People to take calls for you, and you can make $2000 (£1300) a day.
What do you think I would do?
Why do people make excuses? Is it because they really don't want to make more money, or they just want money for nothing?
Or is it the comfort zone thing?
Take a look at global-income-system.