Email Marketing - One long campaign? Or multiple short ones?

by Chris Lengley

Posted: 12 years ago 6 replies

INTERNET MARKETING

Simple question. One long email campaign? or multiple short ones? what's better?

Sorry, english is not my first language. I hope you got what I am trying to ask.

Actually, I've seen some very well-known internet marketers. They send 3-4 emails (solid valuable content) and then promote their products in 5th 6th and 7th email. After that, they take a break for one to two months and then again do the same thing for other product.

Thank you.

#campaign #email #long #marketing #multiple #short

wayne60618 12 years ago

Either way works. A longer ar series is appropriate if you want to continue to market to that list and have multiple offers you can send. You also may want to make that your primary market, in which case you will continue to stay in touch with your list and provide value.

if your goal is to sell one product and then move on to another market, there is no reason to keep building out an ar series.

Let you strategy dictate the length.
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- MarketingMinded 12 years ago
  
  It's never wise to "sell", it's better to provide value and content. If it's a product or service that will help your subscribers then educate them about it and they will buy if they deem it necessary.
  
  As a rule of thumb, I would never recommend a product until after my third message. Your recommendations should be spaced out unless you think it's something that will absolutely wow and benefit your subscribers.
  
  People like to buy but they don't like to be sold.
  
  Thanks
  
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Firdaus Riduan 12 years ago

In my opinion, from what I know, its not recommended to pitch or sell away too much. Its best if you could schedule a list of emails that will provide value to your subscribers. Give them freebies, direct them to pages that you think may be valuable for them.

At the end of the day, its about building that long-lasting relationship with them. Maybe once in a while, you can suggest them something that you will get paid for. If you constantly give your list value, they'll trust you and you won't have a problem getting commissions from them.
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Daniel Adams 12 years ago

Varies with the product and your audience.

If you are selling something high priced, the reader will need to be more familiar with what it is--but the few buyers who buy are often confident decision makers.

If you are selling something inexpensive, buyers should be making quick decision without much pre-selling. If somebody needs to be pre-sold for a long time on a $10 decision, they have other problems.

You should always be testing anyway.
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Daniel Wilson 12 years ago

Hi!

I'd take multiple short ones. Why? If you screw up your list by spamming it people will stop opening your emails.
If you screw one of the short ones you still have many more.
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- Alexa Smith Banned 12 years ago
  
  Originally Posted by Daniel Wilson
  
  I'd take multiple short ones. Why? If you screw up your list by spamming it people will stop opening your emails.
  
  Ok ... what did I miss, here, and why can't I understand this?
  
  Why is the fact that people stop opening emails if you spam them a reason to prefer "multiple short ones"?
  
  You're obviously not suggesting that if you're not sending "multiple short ones" then you're necessarily spamming ... but what are you suggesting? :confused:
  
  Apologies in advance if this was a stupid question, but I honestly don't understand your post at all ...
  
  Thanks
  
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