Article Marketing Strategies for Review Sites

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I know there are lots of article marketing related threads out there, but as Google's new algorithm may agree, the most recent information is best!

So... I have a review site. I have a new article written weekly and is posted on it for SEO purposes and to grab some traction from interested buyers. Is it in my best interest to keep the article unique to my site or should it be reposted elsewhere? If so, what would you consider the best places to be (that accept the fact the article is posted elsewhere)?

Thanks as always.
#main internet marketing discussion forum #article #marketing #review #sites #strategies
  • I'd keep a unique version of the article on your site and then rewrite it and use that for article submissions.
    • [1] reply
    • Yeah, definitely keep the unique on your own site. There's no benefit in diluting search results by having duplicate content out there. However, even those who scrape your content probably won't hurt it too bad because Google will know

      I would also recommend publishing more than one article per week. I know it can be tough to come up with original article ideas and spend the time writing them, but for review products, it shouldn't be too hard to read the sales copy and put your own twist on the idea to make your content original but related.

      I'm not sure what your SEO skills are, but you should make sure that your "on page" SEO efforts are paid attention to. That is to say...the structure of your content, related links, headings in the right order, readability, etc.

      I've been publishing content online for years and it was only last year that I started to really focus on the structure of my content. Traffic increased almost immediately...not to mention signups and sales

      Here's an article on some on page SEO basics, and another on the tool I use to "grade" my SEO writing.

      Hope that helps, and I wish you the best of success!
      • [ 1 ] Thanks
  • Are you doing this in hopes of getting your review article syndicated?

    ... either way, I'm not sure it matters how that much. I did fairly well without doing any spinning. Once my article was successfully indexed by Google on MY site, I did a copy and paste of it onto EZ. I made sure to have a resource box that (1). pointed back to my main web site and (2). pointed to a squeeze page where I was giving away a free report in exchange for an opt-in.

    Long story, short: I don't think you will see any negative consequence of not spinning your article before placing it into directories.
    • [2] replies
    • I've also had success with GoArticles, (after publishing it on my blog, of course).

      I found something that might help you:

      Can I Submit Same Articles To EzineArticles & Blog?
      • [ 1 ] Thanks
    • You would know better than me, but doesn't submitted content on EZ have to be original and only found there?

      p.s. Not trying to be argumentative, just trying to know for sure because I might submit a few of my older articles as a test and measure the results
      • [1] reply
  • Whoever said article marketing was dead is a fool
    • [ 1 ] Thanks
  • <sarcasm>If I am revealing too much, just slap me</sarcasm>, but this is the approach I take on similar sites (and yes, I LOVE product review sites).

    • Original (detailed) review with a personal touch is what I require from my writers to write on the articles that will be published on my site
    • Original review with a different tone for every other authority site with which I am in contact and do allow me to guest blog/review (no matter who what says, you can experience this on your own, authority sites DO REQUIRE unique content, no syndication, no copy paste, no garbage)
    • X amount of original copies that "treat" the subject of the product I am reviewing, but doesn't have to be a product review <-- now this goes rewritten into other copies and also spinned to then be syndicated to those lower level blogs that accept any type of article for the sake of "free content" (easily to identify, every single post of their blog is linking somewhere, or has scraped content from EZA and the like directories)
    It does sound like a lot of work, and a nice chunk of investment (obviously I don't do it for every single product I review, but only for those that I know will make it big or to a decent level of popularity) but the benefits are visible (at least to me) = incoming traffic of people interested in that exact same product coming from the authority sites = link from authority site = link & possible traffic from the other sites and directories like EZA and the like = long lasting rankings in the long run.

    There is a little twist in between the little procedure that I take tho, so use your creativity and apply it.
    • [ 1 ] Thanks
  • Thanks guys and gals. So on your own site it seems like you should have your post original and not posted elsewhere. Then other articles written and individually posted on sites such as Ezines, etc. What if my own site's content was unique but then the article I put in article directories I decide to put the same one in several. Would that work against me?
  • Article Marketing is still on the go. It will never die!
  • I don't think that most of us will even notice the new upgrade. It will only affect more general niches and not your super micro review website
    • [1] reply
    • I don't know, supposedly, Panda only affected 11% of searches (or something like that), while this new one is supposed to affect as much as 35%.

      That being said, a specific type of search term is being targeted as well, so who knows?
  • Great, helpful information everyone. You all make this board wonderful!
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    Article Marketing Strategies for Review Sites

    I know there are lots of article marketing related threads out there, but as Google's new algorithm may agree, the most recent information is best! So... I have a review site. I have a new article written weekly and is posted on it for SEO purposes and to grab some traction from interested buyers. Is it in my best interest to keep the article unique to my site or should it be reposted elsewhere? If so, what would you consider the best places to be (that accept the fact the article is posted elsewhere)?