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BlogTalkRadio Widget Tricks

by Chris Endres
13 replies
I put a blogtalkradio widget on a sales page of mine and it seemed to help conversion.

It was placed at the top below the headline and above the start of the sales copy.

I like the idea of my visitors getting some idea of me and the qualities I bring into a product so I am going to be doing BlogTalkRadio spots for all my products for my sales pages from now on.

What do you think?

Like the idea?

Hate it?

Why?
#blogtalkradio #blogtalkradio tricks #chris endres #tricks #widget
  • Profile picture of the author VegasVince
    One of the reasons my Blog Radio Show continues to kick ass and takes names is because I choose to deliver content rather then an infomercial in the guise of "content."

    There isn't a medium out there...that people arn't attempting to hook a link to....and it's becoming a pollution problem in my opinion.

    Granted the name of the game is making money.

    At the same time, however, my listeners like the fact they can enter my house without getting whacked with upsells, links, and every other friggin' pitch under the sun.

    Sometimes the best "positioning" is to simply find out what the rest of you'se people do...and do the dead friggin' opposite.

    Contrary to popular opinion.....sometimes just keeping it real....gets you'se a lot more business...the keeping it "promotional." But that's just my spin.


    xxx Vegas Vince
    Legend.
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    • Profile picture of the author Chris Endres
      A little confused.

      Was that a rant or are you making the assumption my content is just crap promotional garbage?

      Seems to me good content shows only reinforces product value and applied to a sales page would be of synergistic benefit...
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      • Profile picture of the author VegasVince
        Originally Posted by Chris Endres View Post

        A little confused.

        Was that a rant or are you making the assumption my content is just crap promotional garbage?

        Seems to me good content shows only reinforces product value and applied to a sales page would be of synergistic benefit...

        I wasn't directing my rant at you, bro. Your OP just opened the door....lol.

        I agree that a Blog Talk Radio link applied to a sales page is a good idea in terms of creating credibility and giving prospects a better feel for who "you" are.

        My rant is directed at those who use Blog Talk Radio as an infomercial in the guise of content ....while claiming "to keep it real."

        Obviously they aint. Aint much content.....and aint much "real."


        xxx Vegas Vince
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  • Profile picture of the author John Taylor
    it seemed to help conversion.

    There are two things to consider..

    1. Does it add credibility and support your sales
    message?

    2. Does it distract the reader from the sales copy
    and result in clicking away from the page without
    taking the desired action?

    To be sure of what's really happening (as opposed
    to what "seems" to be happening) I'd suggest that
    you set up a split test.

    John
    P.S. Vinnie, I agree.. building long term relationships
    by providing solid content will win over the "get a
    sale at any cost" approach.
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  • Profile picture of the author Chris Endres
    No Contest on the bogus Blogtalkradio Content and I will readily admit I have tried it.

    I would not be able to call myself a thourough marketer if I did not attempt it,.. I figured out however that it was not what others claimed it was and stopped forthwith.

    Yes my whole premise from the beginning was that a Blogtalkradio widget correctly applied to a sales page is kind of like a testimonial and proof of value all wrapped up in one if you do it right.

    and what about the unspoken benefit of great linkjuice
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    • Profile picture of the author Sean A McAlister
      I think John hit it on the head...

      So long as your radio show correlates with the
      site that you are posting the widget on.

      Dana and I have a great show and Have a widget
      on the right tool bar of our Social Media Site. Both
      directly support one another and provide good
      cross selling opportunities. As we include content
      on the Radio show that is not on the site and vice versa.

      In my opinion if you have a Radio show and a site you
      should most definitely embed the widget....as long
      as it makes sense as defined above.

      Highest Regards,
      Sean
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  • Profile picture of the author JayXtreme
    Errrr...

    Did you say sales page?...

    If your "widget" can leak traffic then it's a no-no imho...

    Sure, have audio.. but if the widget leaks traffic (even if that traffic is to your BTR page), I would always avoid it.

    "Oh look, I was driving along nice and smoothly to buy now button park, and that free play ground distracted me.. guess I'll leave this journey and go there instead" - Lost Sale, 2009

    Peace

    Jay
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  • Profile picture of the author Riz
    Hi Chris,

    Slightly off topic - i sent u PM with a question relating to your sig offer of offline consulting sales aid.

    Hope to hear from u soon.

    Baal
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    • Profile picture of the author Chris Endres
      Hi Baal,.. Sent you a return PM

      Also Jay, man but it goes so well together,.. the widget is really small and hard to navigate so you really only see where to play/pause

      there is nothing obvious at all about it directing someone to follow a path
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      • Profile picture of the author JayXtreme
        Originally Posted by Chris Endres View Post

        Hi Baal,.. Sent you a return PM

        Also Jay, man but it goes so well together,.. the widget is really small and hard to navigate so you really only see where to play/pause

        there is nothing obvious at all about it directing someone to follow a path
        Chris... I'm not just bustin your chops man.. It doesn't go so well together, you may want it to..

        But it doesn't.

        The blog talk radio widget is SUCH a traffic bleed for a sales page...

        People in that niche are tech savvy and they will show interest in the widget, and what's even worse is when someone clicks the blog talk radio logo, they get taken directly to blog talk's root URL, not even to your own personal channel..

        Of course, I could sit here and tell you what you want to hear and you would be happy, but then I'd feel bad. Instead I will tell you what I really think.

        That widget is a traffic bleeding hole in your sales funnel and you should record the show as mp3 in a stand alone player on your site, unless you are happy with that kind of leak.

        Just sayin'

        Peace

        Jay
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        • Profile picture of the author John Taylor
          Originally Posted by JayXtreme View Post

          That widget is a traffic bleeding hole in your sales funnel and you should record the show as mp3 in a stand alone player on your site, unless you are happy with that kind of leak.
          You can't know that Jay.

          That's why I suggest that he set up a split
          run test to see what happens in reality.

          John
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          • Profile picture of the author JayXtreme
            Originally Posted by John Taylor View Post

            You can't know that Jay.

            That's why I suggest that he set up a split
            run test to see what happens in reality.

            John
            Yup... I wouldn't question that, sir. Ever. Hence the reason I said to Chris "tell you what I really think" - jus' my thoughts

            Peace

            Jay
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  • Profile picture of the author Chris Endres
    I do like the mp3

    I also like the credibility of the widget,.. I really do understand what you are saying Jay I just don't LIKE it

    And I think john has the best idea,.. I think a split test is the way to go
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