How much to charge for an online course?
Can I ask your opinion...
I am just completing the production of 2 online media courses:
1. Media Confidence Course
Teaches those in business how to be confident when dealing with the media. Covers things such as interview techniques, how to answer tough questions, how to protect their company image, how to seize media oportunity etc.
2. Business Media Profit Course
How to use the media as a valuable extension to your existing marketing. Covers things such as how to write press releases, how to pitch, how to find existing stories to jump on the back of etc.
Now, I am looking at two pricing structures.
1. Price for a single course
2. Price for both combined
What would you pay/do you think I should charge, for each? While the course may not appeal to internet marketers, there's a big demand for it in the general offline business world.
Each course contains around 5 hours of online video, resources, a test and then a mailed certificate.
I'm also thinking of adding a premium membership with access to a weekly seminar and a one-hour 1/1 training sessions with me, as well as unlimited email support about course content and techniques.
3. What should I charge extra for this premium service?
With all 3, I am looking for it to be a lifetime membership price, rather than a 'pay for download' service. The idea is that their members area would contain the lessons, resources and test. The premium members would get access to another URL for the premium features.
What do you think? Whatver the price, I plan to sell it for "Join today for just $1" and then complete the fee collection over 2 further payments.
Any thoughts are welcomed!
I am just completing the production of 2 online media courses:
1. Media Confidence Course
Teaches those in business how to be confident when dealing with the media. Covers things such as interview techniques, how to answer tough questions, how to protect their company image, how to seize media oportunity etc.
2. Business Media Profit Course
How to use the media as a valuable extension to your existing marketing. Covers things such as how to write press releases, how to pitch, how to find existing stories to jump on the back of etc.
Now, I am looking at two pricing structures.
1. Price for a single course
2. Price for both combined
What would you pay/do you think I should charge, for each? While the course may not appeal to internet marketers, there's a big demand for it in the general offline business world.
Each course contains around 5 hours of online video, resources, a test and then a mailed certificate.
I'm also thinking of adding a premium membership with access to a weekly seminar and a one-hour 1/1 training sessions with me, as well as unlimited email support about course content and techniques.
3. What should I charge extra for this premium service?
With all 3, I am looking for it to be a lifetime membership price, rather than a 'pay for download' service. The idea is that their members area would contain the lessons, resources and test. The premium members would get access to another URL for the premium features.
What do you think? Whatver the price, I plan to sell it for "Join today for just $1" and then complete the fee collection over 2 further payments.
Any thoughts are welcomed!