Renaming a website, advice needed

13 replies
hi warriors,

I have re-designed my freelancer marketplace and since the website used to do a good amount of sales on fixed price of $5, I decided to move up to next level and expand it to allow services in range of $5,$10,$15,$20, $25.

The new design works with the range, but right now I am consider rename my website since the old name "FiversWorld" sounds more related to $5 deals.

What is in my mind now, is to get new domain with new Name for the website (if someone has a suggestion, you are welcome) and redirect my old URL to the new one (my website is PR3 now).

but before I jump into that, I need your advice, is this smart step or stupid step ? if I renamed my website, is it going to affect my traffic negatively ? is it possible to affect current users ?
#advice #needed #renaming #website
  • Profile picture of the author ibacklinkpro
    This is a very dumb move, in my opinion. You will be losing the very important domain age and all of the links you've built up over the years. You can get creative with your pricing stuff, like you can have 5 categories, like 1x5 for the $5,r 2x5 for the $10, all the way up to 5x5 for $25, that's just a tip... but unless your domain is PR0, don't move if you can help it at all

    This will almost certainly affect your keyword position and your traffic...
    Signature

    Here is How to Steal Your Competitor’s High PR Backlinks:
    http://www.warriorforum.com/warrior-...free-demo.html

    {{ DiscussionBoard.errors[5011919].message }}
    • Profile picture of the author onegoodman
      Originally Posted by ibacklinkpro View Post

      This is a very dumb move, in my opinion. You will be losing the very important domain age and all of the links you've built up over the years. You can get creative with your pricing stuff, like you can have 5 categories, like 1x5 for the $5,r 2x5 for the $10, all the way up to 5x5 for $25, that's just a tip... but unless your domain is PR0, don't move if you can help it at all

      This will almost certainly affect your keyword position and your traffic...
      I have a question why would it affect the PR ? I am not shutting the old domain down, I am just redirecting it to the new URL using direct 301
      {{ DiscussionBoard.errors[5012106].message }}
  • Profile picture of the author ibacklinkpro
    It may not effect your PR... but it will almost certainly effect your keyword positions in Google (and other search engines) which will obviously effect your Traffic...
    Signature

    Here is How to Steal Your Competitor’s High PR Backlinks:
    http://www.warriorforum.com/warrior-...free-demo.html

    {{ DiscussionBoard.errors[5012136].message }}
  • Profile picture of the author OBaz
    Build a new site with a new name for higher offers. On the old site put banners and notices for those who want to take it to the better pays. But still keep your old site as it is.

    Some peeps will move to the new pastures. Some won't. But soon your new site will start getting attention on its own.
    {{ DiscussionBoard.errors[5012334].message }}
    • Profile picture of the author onegoodman
      oBaz, I was n't planning to make them to separate website, I would simply replace the current domain with a new one, and forward the old one to it. So, members are still in the new one.

      My only concern is if it affect my members negatively, would you be okay if you using a website and they rename ? an example twiends or youlikehits they both used to have other names and ended to change it (for different reasons), I am not sure if that had any negative affect on them.
      {{ DiscussionBoard.errors[5012372].message }}
  • Profile picture of the author vermadenish
    I also would not prefer to move PR 3 website with new name and to redirect to New website.
    Its called downgrading of website.
    Can loss your traffic as well, your ranking .
    What is the main reason to move it??
    {{ DiscussionBoard.errors[5012409].message }}
  • Profile picture of the author OBaz
    Originally Posted by onegoodman View Post

    since the old name "FiversWorld" sounds more related to $5 deals.
    I think you are worrying too much. "FiversWorld" can be interpreted in many ways, as - a Tenner is two Fivers, and so on... like say - "FiversWorld" is a World of many fivers.
    {{ DiscussionBoard.errors[5015397].message }}
  • Profile picture of the author TopKat22
    I would not change a domain name. That is why I don't make domain names that I can't use even if things change a little.

    Hey, it can still be fiverr because it is pricing in multiples of 5. :-)
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
    {{ DiscussionBoard.errors[5015510].message }}
    • Profile picture of the author art72
      Originally Posted by TopKat22 View Post

      I would not change a domain name. That is why I don't make domain names that I can't use even if things change a little.

      Hey, it can still be fiverr because it is pricing in multiples of 5. :-)
      I agree, keep the domain and just offer more services it wouldn't stop me from appreciating the fact "better" offers are now on the table. In fact, I'm on my way over there now, I need a few $15-$25 gigs at the moment!

      Definitely, wouldn't sweat the name, 90% of sites have absolutely nothing to do with the content anyway, so I'd run with what you've already built successfully, and keep it growing!

      All the Best,

      Art
      Signature
      Atop a tree with Buddha ain't a bad place to take rest!
      {{ DiscussionBoard.errors[5015622].message }}
      • Profile picture of the author themezoom
        The branding issue would be the most convenient- rather than needing to deal with domain redirect.

        I have checked some sites that use the Fiver method of attracting traffic- and several of them allow 10 dollar and 25 dollar purchases. It did not really bother me that much and I did not feel cheated- but I was aware that they were not consistent.

        If you are driving traffic primarily through the price, it is likely that you will develop the back-links again fairly quickly. We have never had much of a problem with redirects. It is only considered a problem by those who get all of their traffic from the natural engines. I think the back-link issues are far overstated in this thread.

        - R
        Signature

        Keyword Research is dead. Theme cluster research is here to stay.

        {{ DiscussionBoard.errors[5015761].message }}
  • Profile picture of the author getano
    When doing a redirect to a brand new domain you lose about 30% from the strength the website has in search engines
    {{ DiscussionBoard.errors[5015654].message }}

Trending Topics