Small Biz Report Help

9 replies
Hello guys.

I'm currently in the brainstorming process of getting topics for a free 7-8 page report/guide that me + my copywriter will write.

Since I run a service that targets small businesses, the report will be about..small businesses and making them successful.

But what sub-topic would interest you the most? What would you like to see information on? What works best?

Examples of a free report topics:
10 Ways to Double Your Revenue Immediately
5 Ways to Profit with Internet Marketing
The Secrets of Successful Startups

Would love to get your opinion!
#biz #report #small
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    • Profile picture of the author angela99
      Nick, you need a target market.

      You said: "Since I run a service that targets small businesses, the report will be about..small businesses and making them successful."

      "Small businesses" isn't a target market.

      What are you selling? Who is your ideal prospect? What problems does the prospect have?

      Answer those questions, and you'll have a concept for info your target market really NEEDS. (And you can make sure you're the solution.)

      Talk to people in your target market; you need more than generic topics. Viz: "10 Ways to Double Your Revenue Immediately"... the response to topic would likely be complete indifference. It makes a promise that can't be fulfilled.

      Obviously, you need to tie your report's topic into what you're selling, so that you present yourself as the solution to the big problems they have.

      Tip: since you're hiring a copywriter, coming up with a topic and writing the report is HIS JOB. Why aren't you leaving the brainstorming to him?

      I've been a copywriter for 30 years, and if someone gave me this gig, I'd spend many hours researching FIRST... so leave it to your copywriter.

      Angela
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      • Profile picture of the author nickhumph
        Originally Posted by angela99 View Post

        Nick, you need a target market.

        You said: "Since I run a service that targets small businesses, the report will be about..small businesses and making them successful."

        "Small businesses" isn't a target market.

        What are you selling? Who is your ideal prospect? What problems does the prospect have?

        Answer those questions, and you'll have a concept for info your target market really NEEDS. (And you can make sure you're the solution.)

        Talk to people in your target market; you need more than generic topics. Viz: "10 Ways to Double Your Revenue Immediately"... the response to topic would likely be complete indifference. It makes a promise that can't be fulfilled.

        Obviously, you need to tie your report's topic into what you're selling, so that you present yourself as the solution to the big problems they have.

        Tip: since you're hiring a copywriter, coming up with a topic and writing the report is HIS JOB. Why aren't you leaving the brainstorming to him?

        I've been a copywriter for 30 years, and if someone gave me this gig, I'd spend many hours researching FIRST... so leave it to your copywriter.

        Angela
        Thanks Angela, your an angel!

        I'm just having trouble finding that "problem". I guess my clients are creating websites to try promote their business. The problem is that they are not generating sales or income/ or want to have more income from the extra promotion by creating a website. Is that a proper problem?

        Thanks!
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    • Profile picture of the author sal64
      Originally Posted by nickhumph View Post

      no replies
      So basically, you are posting a survey.

      Also,most on here scratch out a living and don't run a business per se.

      So we are probably not your target audience.
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  • Profile picture of the author RobKonrad
    Hey Nick,

    if you are running a service that targets small businesses and want to know what small businesses need... go and ask small businesses!

    May sound like a stupid tip, but who knows better what they need than your customers?

    Make a little survey, grab the phone and call some of your customers, make it attractive for them to answer (offer them something in return), and you'll come up with something that hits the spot very fast.

    Cheers,
    Rob Konrad
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    • Profile picture of the author nickhumph
      Originally Posted by RobKonrad View Post

      Hey Nick,

      if you are running a service that targets small businesses and want to know what small businesses need... go and ask small businesses!

      May sound like a stupid tip, but who knows better what they need than your customers?

      Make a little survey, grab the phone and call some of your customers, make it attractive for them to answer (offer them something in return), and you'll come up with something that hits the spot very fast.

      Cheers,
      Rob Konrad
      Of course! I will ask all my existing clients about that!

      Thanks
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  • Profile picture of the author jgant
    narrow down the topics more.

    I target small businesses and I have the most success providing a report providing specific help such as building Facebook pages for small local businesses and targeting a specific industry such as accountants.

    Maybe by "small business" you're referring to the make money online variety. If so, again, I'd focus the offering to something specific.
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  • Profile picture of the author localvseo
    I agree with Ken. You need to go after verticals, right one report for each one. Then figure out what each vertical's needs are by asking them when you have appts. You can create a template report with specifics based on the market research you did. My experience is different industries want different things (of course there will always be a range in any industry, but try to focus on the types of businesses you have had the best luck in getting to close in the past). For example, restaurants may be more interested in promotions that bring in customers (coupons etc.). Others are just as concerned about brand awareness, others just want leads and don't care about branding or being on page 1 etc. So in summary, figure out your markets, perform due diligence on what they need and then customize a report for each one.
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