I was thinking of running a video contest where people do their own videos about my products. I know people are lazy - so whats a good incentive? I don't have much money for a prize, so I need to be creative.
I was thinking about maybe issuing a gift certificate for my web store for my product to everyone who enters for like $3 or something - and then do a big grand prize (under $100?) - but I'm not sure if that's a big enough incentive to get people to make a video. or is it? Also I'm scared that if I offer a gift certificate and the contest takes off that I'll be shelling out hundreds of dollars in free stuff. is it worth it? For me making a video is a PIA because every editing software I have on my computer is screwed up, but maybe for normal people it's not that hard?