Payment Buttons VS Links

by mrmcd 14 replies
What's been your experience, do you test different payment buttons on your sales page and compare it with links?

I tend to use buttons more, and in my experience, buttons can help if they look Delicious.

I don't think I've used a standard PayPal button for at least 7 years, I find making my own buttons helps.

So what do think, and have you any tips?
#main internet marketing discussion forum #buttons #links #order buttons #payment #payment buttons #payment links #paypal #paypal links
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  • Profile picture of the author Sami
    I've studied this ... by all accounts buttons way outsell links.

    Also oversized buttons way outsell smaller ones.

    Paypal buttons are not bad at all given the familiarity and confidence insipring psychology that go with them.

    If using your own buttons, using a security lock/seal plus a paypal logo including the various card types accepted are also important. The security seal inspires further confidence and the card types believe it or not lend credibility.

    Have fun
    Sami
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  • Profile picture of the author Jason Johns
    Hi there,

    I've found too that buttons are much better, particularly if they say something like "Download Now". It's worth testing different wording on the button as well to see which one pulls best!

    I also tend to incude a couple of text links, one in the PS and one a bit further down from the button.

    All the best

    Jason
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    • I always include both, a button and a link.
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      • Profile picture of the author seobro
        From having created websites that sell millions of dollars worth of product every year I can tell you that the big "BUY NOW" button outperforms links. It must be big and bold so people can see it. Also the buy button must be placed under the product picture and in close proximity to the item price.

        The Google Checkout button or the paypal buy now button give you an idea of what it should look like. Customers like the comfort of the familiar and fear the unknown. Using button types they are used to will improve sales.

        If you have a "MORE" button, make sure that on the more data page you have more information about the product, that you have a big "BUY NOW" button, a product picture (not the same as on the regular page, bigger and with more detail), and of course the price.

        The key is to make it easy for visitors to find your products right quick with no more than three clicks from home page to sell page. Work on making your site navigation similar to industry standard.

        Depending on your industry, certain color combinations in your buy now button may not be well received. Check what your competitors are doing, and make your buy button and product pictures look professional.
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  • Originally Posted by mrmcd View Post

    What's been your experience, do you test different payment buttons on your sales page and compare it with links?

    I tend to use buttons more, and in my experience, buttons can help if they look Delicious.

    I don't think I've used a standard PayPal button for at least 7 years, I find making my own buttons helps.

    So what do think, and have you any tips?
    Since I use third party solutions (such as RAP, JVmanager, etc), I can use any button as order button (not necessarily a Paypal button). What I have found is that conversion rates increase when I use an order button instead of a link.

    And yes, I haven't used a standard Paypal button for years either.

    Arindam
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  • Profile picture of the author clintdaggers
    I remember reading on a Ryan Deiss report that says links convert better than graphical buttons. He did some split tests and figured that it converted so well because people are so used to clicking on links rather than on graphics.

    They're reading and reading the copy and following the tons of text all the way down to the page only to see a graphical button? I agree with Ryan and say that the natural flow would be to to click on a text, after reading so much text.

    Though on the same report he says that orange buttons convert better than gray buttons. There was plenty of other split test conversions, I'll need to reread it again, it's some good stuff.
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    • Originally Posted by clintdaggers View Post

      I remember reading on a Ryan Deiss report that says links convert better than graphical buttons. He did some split tests and figured that it converted so well because people are so used to clicking on links rather than on graphics.

      They're reading and reading the copy and following the tons of text all the way down to the page only to see a graphical button? I agree with Ryan and say that the natural flow would be to to click on a text, after reading so much text.

      Though on the same report he says that orange buttons convert better than gray buttons. There was plenty of other split test conversions, I'll need to reread it again, it's some good stuff.
      I guess I'm doing the right thing by always using both then. I've always included a purchase link very close to my payment button, just seemed to make sense.
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