How To Do Article Marketing The Right Way?

by JieLim 45 replies
Hey fellow Warrior forum members!

Just joined the forum and I can't believe I've never known about this community until now!

Got a question about article marketing that I'm sure we can all learn from. What is the right way (or an effective way) to do article marketing?

I've tried writing articles and submitting them to article directories but it just hasn't resulted in any traffic at all. What are they key things you have to do to get good traffic? Is it essential that you:

-Have lots and lots of articles (like over 30?)
-Submit them regularly (like once a week?)
-Spin articles before you submit?
-Submit to a good, paid article distribution service?
-Do you have to ping the articles or do something to make sure they are indexed?
-Do you include the articles on your main site as well? If you do, do you post them and get them indexed there first?
-Would you post them to your blogs as well?

Some of these questions may be noob questions, but I'm just not sure how to do article marketing right. Thank you in advance for your helpful advice!

Jie
#main internet marketing discussion forum #article #marketing
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  • Profile picture of the author Robbie B
    Take 1 day out of marketing and do your keyword research. Update your blog daily. Either post each day or schedule them up. Then do the article marketing side of it daily to keep a supply of fresh content going out for people to find.

    I found I had better click throughs when I added the autoresponder to the site and offered a free giveaway. (nope, I gave away a PDF before I had the autoresponder set up)

    That way your readers know they're getting something out of visiting your own site.
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    • Profile picture of the author MattVit
      I would focus less on article marketing these days and look at other methods. Google's recent search algorithm update changed everything... particularly article farms and non-authoritative-quality articles / websites.

      Have a look over my eBook - there's a free sample too - you'll definitely get some ideas.

      I cover the fact that ezine articles was slapped by Google along with minor article producers.
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  • Profile picture of the author Manny Derek
    If you want to do article marketing the easiest way, you can get a hold of some PLR (private label rights) articles that are relevant to your site and edit or rewrite them. The point about PLR is that it gives you the right to edit it however you want and then use it as your own.
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    • Profile picture of the author Alexa Smith
      Banned
      Always publish all your articles on your own site first, before ever submitting any of them anywhere else at all. In this thread, a whole succession of professional, experienced, successful article marketers explain all their shared reasons for doing so. This is absolutely fundamental to any kind of article marketing: http://www.warriorforum.com/main-int...eza-first.html

      There's no benefit at all from "spinning" articles. It's explained in detail in this thread: http://www.warriorforum.com/main-int...necessary.html

      Don't get confused between "duplicate content" and "syndicated content". This little article clarifies the difference in very simple terms: Article Marketers - Lay the Duplicate Content Myth To Rest Once and For All | Internet Marketing and Publishing

      Using article directories for their own backlinks is a fallacy, as explained here. And here.

      If they interest you, these few recent threads are worth a read-through, to appreciate the current position with article marketing (actually including "how to use article directories").

      http://www.warriorforum.com/main-int...-articles.html

      http://www.warriorforum.com/main-int...-articles.html

      http://www.warriorforum.com/main-int...-articles.html

      http://www.warriorforum.com/main-int...explained.html

      http://www.warriorforum.com/main-int...-question.html

      http://www.warriorforum.com/main-int...ifference.html

      http://www.warriorforum.com/main-int...mith-myob.html

      http://www.warriorforum.com/main-int...e-wonders.html

      It's quite a lot of reading, but as you say, the questions you're asking are really newbie questions (nothing wrong with that!), so you need a lot of reading.
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      • Profile picture of the author rooze
        Originally Posted by Alexa Smith View Post

        Always publish all your articles on your own site first, before ever submitting any of them anywhere else at all..
        I respectfully disagree. This assumes that there is no such thing as 'stealth marketing' and it ignores the fact that an unbiased and unsolicited recommendation is far more effective than a self-promoting ad.

        There are many, many ways in which to utilize articles to make sales and a wide range of ways in which posting the article on your own website would be counterproductive.
        The concept of writing an article to fulfill the need for 'web content' has a place in any marketing strategy but it does not preclude the need for writing articles for other goals and strategies. There are a broad range of approaches, some of which are practically worthless and some which can bring better results than others. But to say the only path to success is to "Always publish your articles on your own site first" is incorrect.

        I don't mean to cause offense, just to offer a different perspective based on my experience and the experience of others who cross my path from time to time.
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        • Profile picture of the author Nicola Lane
          Originally Posted by rooze View Post

          I respectfully disagree. This assumes that there is no such thing as 'stealth marketing' and it ignores the fact that an unbiased and unsolicited recommendation is far more effective than a self-promoting ad.

          There are many, many ways in which to utilize articles to make sales and a wide range of ways in which posting the article on your own website would be counterproductive.
          I'm always willing to learn something new so please tell us how writing articles fits into a buzz marketing campaign - especially when promoting affiliate products.

          Please also tell us some of the many, many ways of markeing using articles where you would find that posting an article to your own website would be counterproductive.

          Thanks
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          • Profile picture of the author rooze
            Originally Posted by Nicola Lane View Post

            Please also tell us some of the many, many ways of markeing using articles where you would find that posting an article to your own website would be counterproductive.

            Thanks
            Hi Nicola,

            There are many situations where I would want to generate a positive 'vibe' for a business but could only do so by creating the illusion that I'm being impartial and that I'm not affiliated with the organization. The power of receiving 'impartial' advice is far greater than finding something which has been written by the owner of the business.

            "WIKI - An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate."

            For the sake of providing some examples, take Urbanspoon, and the thousands of similar review websites. I can use carefully placed articles to build a reputation for a company and to develop brand recognition and..direct traffic! I would certainly need to maintain autonomy between the reviewer and recipient of the review. So there's perhaps a 100 or so good outlets for articles that should not be posted on your own website, articles that create direct and long term traffic if properly implemented.

            Also, as an authority on a niche, I can write articles under a pseudonym and use those articles to scatter some crumbs to one or two websites (to create the illusion of non-affiliation) including my own, of course. I have used article sites like WebProNews very effectively over the years to promote my services and the services of my clients with perceived impartiality. Naturally these articles must NEVER appear on my client websites, otherwise the strategy would be worthless.

            Now you might argue that this practice is deceptive, but I prefer to think of it as 'stealth'. I'm not providing information in the articles that is deceptive, or erroneous or any more misleading than some of the baloney that gets spread around this place. It's certainly no more deceptive than buying backlinks, which many consider to be a normal part of doing online business.

            There are various other ways I write articles for distribution away from the author website. I use sites like Yahoo Answers and several others to write authoritative articles on subjects like health, computers, politics, business etc, and I use these articles to send direct traffic to my network, as well as build some link authority. Once I gain expert status in some of these niches I can have articles published which avoid the 'no follow' restriction and send 100's of people to my sites in a short period. The PPC value for one of my health niches is around $1.50, so if I spend 30 minutes writing an article and it gets posted on a site which sends me 300 visitors, then my ROI on the 30 minutes is $450.

            I could go on, but hopefully you can appreciate that other strategies do exist and have a place in the world of IM.

            Cheers
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      • Profile picture of the author edwood
        Originally Posted by Alexa Smith View Post

        Always publish all your articles on your own site first, before ever submitting any of them anywhere else at all. In this thread, a whole succession of professional, experienced, successful article marketers explain all their shared reasons for doing so. This is absolutely fundamental to any kind of article marketing: http://www.warriorforum.com/main-int...eza-first.html

        There's no benefit at all from "spinning" articles. It's explained in detail in this thread: http://www.warriorforum.com/main-int...necessary.html

        Don't get confused between "duplicate content" and "syndicated content". This little article clarifies the difference in very simple terms: Article Marketers - Lay the Duplicate Content Myth To Rest Once and For All | Internet Marketing and Publishing

        Using article directories for their own backlinks is a fallacy, as explained here. And here.

        If they interest you, these few recent threads are worth a read-through, to appreciate the current position with article marketing (actually including "how to use article directories").

        http://www.warriorforum.com/main-int...-articles.html

        http://www.warriorforum.com/main-int...-articles.html

        http://www.warriorforum.com/main-int...-articles.html

        http://www.warriorforum.com/main-int...explained.html

        http://www.warriorforum.com/main-int...-question.html

        http://www.warriorforum.com/main-int...ifference.html

        http://www.warriorforum.com/main-int...mith-myob.html

        http://www.warriorforum.com/main-int...e-wonders.html

        It's quite a lot of reading, but as you say, the questions you're asking are really newbie questions (nothing wrong with that!), so you need a lot of reading.
        That's a terrific post Alexa. Thanks!

        Michael
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      • Originally Posted by Alexa Smith View Post

        Always publish all your articles on your own site first, before ever submitting any of them anywhere else at all. In this thread, a whole succession of professional, experienced, successful article marketers explain all their shared reasons for doing so. This is absolutely fundamental to any kind of article marketing: http://www.warriorforum.com/main-int...eza-first.html

        There's no benefit at all from "spinning" articles. It's explained in detail in this thread: http://www.warriorforum.com/main-int...necessary.html
        Yes! This was something I've learned from this forum. Your own site is the one that counts.
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    • Profile picture of the author Naimath
      Well, article marketing is not the same after Google Panda update. A good number of websites with good rankings lost a lot of their traffic due to the poor content. So, I would recommend you to have the best content first and then promote it. One mistake that some people do is - they submit 1 article on nearly 80 directories, which I think is a harmful practice (even for SEO).

      Now to answer to each of your questions:

      1. At least 1 article for every 8-10 directories
      2. Obviously, submission should be regular. Nothing wrong in publishing articles daily if the content is of quality. You can look at at least 100+ article directory submissions per month depending on the difficult level of the keyword.
      3. As long as articles are unique, it doesn't matter if you spin or produce fresh content.
      4. If you can afford submitting to paid directories, then nothing better but if you can't afford, then go the "Best" free directories.
      5. Just doing regular submission will get the website automatically indexed in a short span of time. Of course, there are other dedicated ways to get indexed that you can do too.
      6. Remember, if and whenever you decide to put some content on your website, make sure they're on par with every other content piece used for marketing. Your visitors would read that content, so that should be of supreme quality. Once this is posted, you can promote this page too.
      7. No, I wouldn't advise you to put it on your blog. Those articles are purely for link juice, so I would rather have quality content on my blog than low quality content.

      Hope this helps!
      Naimath
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  • Profile picture of the author stellaandreapark
    Since the Panda update, I always see to it that all my articles are unique and original. If I do article distribution, I always submit unique articles every time.

    I always see to it that articles on my main site are not the same with the once that I am distributing.
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  • Profile picture of the author anthony2
    Originally Posted by JieLim View Post

    Hey fellow Warrior forum members!

    Just joined the forum and I can't believe I've never known about this community until now!

    Got a question about article marketing that I'm sure we can all learn from. What is the right way (or an effective way) to do article marketing?

    I've tried writing articles and submitting them to article directories but it just hasn't resulted in any traffic at all. What are they key things you have to do to get good traffic? Is it essential that you:

    -Have lots and lots of articles (like over 30?)
    -Submit them regularly (like once a week?)
    -Spin articles before you submit?
    -Submit to a good, paid article distribution service?
    -Do you have to ping the articles or do something to make sure they are indexed?
    -Do you include the articles on your main site as well? If you do, do you post them and get them indexed there first?
    -Would you post them to your blogs as well?

    Some of these questions may be noob questions, but I'm just not sure how to do article marketing right. Thank you in advance for your helpful advice!

    Jie
    One of the best sources for information on
    article marketing is Submit Your Article blog.

    You can checkout there website below
    http://www.submityourarticle.com/cre...cle-marketing/
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    To Helping You Make Maximum Profits In Minimum Time"
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  • Profile picture of the author happyday
    Guy i must tell you if you want to make money of the internet you must really work but it is just that thing s don't just work out the bla bla bla formula you find out there so i implore you to just sit back and try to sort things out and check the one that works out for you.
    good luck
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    • Profile picture of the author Alexa Smith
      Banned
      Without wanting to offend anyone, I'm just so dismayed at all the misinformation and misguided advice in this thread that I almost regret posting in it at all.

      The answers to the questions the OP asks (as can be seen from some of the responses above) are admittedly not trivially easy to understand, but they're all actually explained (in great detail, by many people making their livings as article marketers) in the large collection of threads linked to in my post above.

      With no offense to anyone, many of the people commenting in this thread are very clearly not making their livings as article marketers, because (to put it rather bluntly) they just don't appear to understand very much of what they're trying to advise about, and are accordingly giving a mixture of dreadfully misguided and dreadfully out-of-date advice which will almost certainly lead to complete failure for anyone trying to follow it. (It's exactly the type of advice I started off following, myself, 3 years ago, which is why I didn't earn a penny for my first 4 months, until I eventually worked out that most of it was nonsense).

      The questions the OP asks are among the many about which there are two entirely different consensuses of opinion: one formed among the large group of "people trying to do article marketing" (some of whom are perhaps replying, above) and the other among the far smaller group of "people successfully making a living from article marketing".

      As with so much else in internet marketing (and indeed quite often in everyday life, too), one has both to judge which group is which and to decide by which group one wishes to be guided.
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      • Profile picture of the author Richard Van
        Originally Posted by Alexa Smith View Post

        With no offense to anyone, many of the people commenting in this thread are very clearly not making their livings as article marketers
        I've been very surprised at the amount of people jumping in with the "look at my sig" comments, whilst at the same time not even attempting to answer the OP's questions.

        As for the information given, present company obviously excluded, I don't think I should say what I think of it.
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      • Profile picture of the author AnniePot
        I agree with you 100% Alexa. It truly is an unfortunate fact that whenever the subject of "articles" is raised: article writing, article marketing, article submission, article submission, etc., etc., ad infinitum, people with no knowledge or experience of the subject will always jump in and try to take an expert stance.

        These threads pop up afresh at least once a day, often twice and three times daily. As much as I fault the idiots who respond fatuously, I also blame the OPs. Why on earth, before opening up yet another thread don't they do some research on previous posts? Have they never read any of the previous threads? Do they really think their questions have never been asked before? :rolleyes:
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  • Profile picture of the author BennyTheWriter
    I'd just like to say a heartfelt thanks to Alexa Smith, AnniePot, and a number of other Warriors who are really setting the record straight on true article marketing and syndication. I haven't been commenting that much, but I have been faithfully and eagerly following along.

    I have just a few burning questions for those who are really successful with article marketing: Do you concern yourself with keyword research and optimization at all? Or do you just focus on writing the most compelling articles you can without worrying about on-page SEO?

    If it's the case that you're more focused on creating awesome content than pleasing Google--as we all should be--how do you get traffic to the original article on your site (or your main landing page)? Do you find that people organically find you through long-tail keywords anyway?

    If you're able to provide some insight, thanks so much! Hopefully it will give us who are willing to do the work of producing high-quality content (for syndication purposes, of course) some direction in our marketing efforts.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by BennyTheWriter View Post

      Do you concern yourself with keyword research and optimization at all? Or do you just focus on writing the most compelling articles you can without worrying about on-page SEO?
      Oooh, you've got impeccable timing, Benny: I've just written a longish post commenting on exactly that! Here it is.

      Originally Posted by BennyTheWriter View Post

      If it's the case that you're more focused on creating awesome content than pleasing Google--as we all should be--how do you get traffic to the original article on your site
      I don't. My aim is to use syndicated copies of the articles to get targeted traffic to my landing page.

      All my articles are published and indexed on my own sites first, before syndication anywhere else at all, but that's partly for SEO purposes.

      So, my answer is "through article syndication", really.

      Originally Posted by BennyTheWriter View Post

      Do you find that people organically find you through long-tail keywords anyway?
      Some do, yes. It's only kind of "additional traffic" for me, really, but even so it's still a whole lot more Google traffic than I ever got by "writing for clicks" and by trying to use article directories for their own traffic and/or their own backlinks, and by using spinning and automated mass-submission.
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  • Profile picture of the author talfighel
    For the work at home niche and home based business niche, I think that it is starting to get way to over saturated but again you never know if some of your articles will get lots of exposure.

    It is the same thing with video marketing. You can submit 200 videos and only 2 will get you lots of clicks every month.

    It is all about the LAW OF AVERAGES.
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  • Profile picture of the author NicoleBeckett
    Originally Posted by JieLim View Post

    -Have lots and lots of articles (like over 30?)
    Article marketing does build up steam over time. You can't expect to publish an article or 2 and see massive effects. Think of it as a snowball rolling down a mountain - the bigger it gets, the more powerful it is. Your article marketing strategy works the same way. The more quality articles you have floating around out there, the higher your odds of people either syndicating them on their own websites, or simply being impressed enough to visit your website.

    Originally Posted by JieLim View Post

    -Submit them regularly (like once a week?)
    Since you're going to see more benefits as you go on, it's best to get yourself on a schedule. If it's part of your regular routine, you won't have to worry about your article marketing strategy falling by the wayside when you get wrapped up in "other" things.


    Originally Posted by JieLim View Post

    -Spin articles before you submit?
    Please don't do this. The goal is to create high-quality content, and you simply can't do that by shoving things into a spinner.

    Originally Posted by JieLim View Post

    -Submit to a good, paid article distribution service?
    I don't bother with this. Many of those services offer to "blast" your articles to 1000's of directories (most of which don't get any traffic of merit, so they do you no good).



    Originally Posted by JieLim View Post

    -Do you have to ping the articles or do something to make sure they are indexed?
    You certainly can. However, if you're publishing your articles on quality sites, they should be getting crawled on a regular basis. If you'd rather spend the time you would pinging on other things, don't feel bad about it.


    Originally Posted by JieLim View Post

    -Would you post them to your blogs as well?
    I don't, and I wouldn't advocate it, either. Here's why - blogs are typically a lot more conversational and informal than traditional articles. Blog writing and article writing are 2 totally different styles of writing, so it's best to keep them separate.
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  • Profile picture of the author Nicola Lane
    Originally Posted by JieLim View Post

    I've tried writing articles and submitting them to article directories but it just hasn't resulted in any traffic at all. What are they key things you have to do to get good traffic? Is it essential that you:
    Unfortunately you are unlikely to get much traffic directly from article directories. Mostly that is because that isn’t what they are there for.

    Originally Posted by JieLim View Post

    -Have lots and lots of articles (like over 30?)
    Over 30 isn’t “lots and lots” of articles. This is a cumulative process, keep writing and you will keep improving and your articles will become syndicated and that is when you will get traffic (lots of it and highly targeted)

    Originally Posted by JieLim View Post

    -Submit them regularly (like once a week?)
    Regular submission is helpful, once a week is a good timeframe.

    Originally Posted by JieLim View Post

    -Spin articles before you submit?
    You don’t need to do this – all that results in is lots of low quality articles that are good for a low quality backlink which probably won’t last for long. It is of dubious SEO value, and no value at all for getting traffic.

    Originally Posted by JieLim View Post

    -Submit to a good, paid article distribution service?
    You can if you must – but that would need to be a good service, most services just submit a bunch of crappy spun articles to a variety of crappy directories or crappy blogs. This sort of thing is of little and rapidly decreasing value.

    There are a few services that will do the job properly – but they are very expensive, and with time you can learn how to do this job properly yourself.

    Originally Posted by JieLim View Post

    -Do you have to ping the articles or do something to make sure they are indexed?
    If you have to ping the articles to get them indexed then you have to ask what value you are really getting from them!

    Originally Posted by JieLim View Post

    -Do you include the articles on your main site as well? If you do, do you post them and get them indexed there first?
    Absolutely you post them on your own site first!

    Originally Posted by JieLim View Post

    -Would you post them to your blogs as well?
    That depends on what you mean by “blog” – if you blog is on the same domain as you “main site” then you don’t want the same article on your site twice (this is the real meaning of duplicate content)

    For many people their main site is a blog, it is an article blog rather than a more personal blog.

    It will depend on what the site set up is and what the article is like.

    A few more points to bear in mind.

    To get the best traffic from articles you will need to be writing them for the syndication model rather than for backlinks or for clicks from the article directory.

    It is also a good idea to make sure your site is a good quality one – some publishers will be hesitant to publish an article that links to a poor quality site.

    Read everything Alexa has recommended – it will tell you a lot more about the article syndication method.

    Hope that helps
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  • Profile picture of the author Bruce99
    It looks like everyone here has a 'good' opinion and strongly believe they are right, and if they are making lots of money this way, then they probably are.

    This is like a question about GOD, you know, there is no proof, you just have to have faith in the person expressing the opinion. I get that no one wants to give away their niche, or the article sites they post to or their post name ...

    ... but really this whole thread boils down to a few simple things ...

    .. if article marketing TRULY is all about syndication. THEN its really a matter of HOW you write articles to get syndicated, WHAT article sites are most likely to have people legally pick up these articles along with your URLs and HOW you set up your bio box so that it makes it easier for people to want to syndicate.

    I think this is what is missing from so many of these expert threads with all of this valuable opinion. THERE are NO hard FACTS. There are no real examples, there are a lot of people claiming to be Gods, but cant offer proof as they will give their secrets away - So you might be able to see that its is hard for a newb to have faith in a new God, just because each of you say it is true or say how misguided others are.

    Unfortunately in IM land, the proof is in clear directions with follow-able directions that can lead to real results. Giving an outline without any snippet of names or examples is of little value to anyone and smacks of ego rather than helpful advice.

    Sorry if this opinion offends. But I too want to improve and just screaming syndication does little to actually help. If your links go to somewhere that has hard examples, that is great, if they are just to boost the PR of that page to help your site rank, then so be it.
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    • Profile picture of the author myob
      You can prove it to yourself just by doing it. There are literally thousands, perhaps tens of thousands of ezines and millions of websites potentially suitable as candidates for article syndication outlets for "best natural dog treats & cat treats, and Premium affordable Healthy Meat Dog Treats". In addition, many more offline publications are hungry for good articles.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Bruce99 View Post

      This is like a question about GOD, you know, there is no proof, you just have to have faith in the person expressing the opinion.
      On the contrary, Bruce: on these matters there's plenty of proof - it's just that some people are more willing to examine the evidence than others are. Some even have very clear and direct financial interests of their own in concealing it.

      Originally Posted by Bruce99 View Post

      Sorry if this opinion offends.
      It makes no important difference whether it offends anyone; but it's a shame it misleads people.

      That does matter, because it can adversely affect their chances of becoming successful.

      Originally Posted by Bruce99 View Post

      If your links go to somewhere that has hard examples, that is great
      Some of the "evidence" in this forum is circumstantial only, admittedly, though there's certainly an ever-growing panoply of it, from Warriors who continue to report that they've made the switch from "article directory marketing" to "article marketing" by syndication and are quite quickly experiencing their first-ever successful results from it. One thing's for certain: nobody's switching back.

      See if this post satisfies you a little more, Bruce. I've changed the description of my niche in it: the rest is entirely accurate and representative. It may still not help you, I appreciate, but hey ... I'm willing to try, and it's the best I have to offer.
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  • Profile picture of the author TheJustWarrior
    Originally Posted by JieLim View Post

    -Spin articles before you submit?
    Spinning articles is for amateurs.
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  • Profile picture of the author ovie
    I always write an original article for my blog. This I convert to spintax to get about 50% uniqueness and use AMR to post to PR2+ sites. After links go live, I ping them.

    This once a week.
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  • Profile picture of the author muscletom
    did you do article submitting all manual ?
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  • Profile picture of the author Webkingseo
    In my opinion you have to always write at least a 500 word unique article related to the topic Then spin that one with a good spinner and the uniqueness must be more than 30%. After that start submitting them on some high PR article directories mannualy. After sometime it will be beneficial for you.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Webkingseo View Post

      Then spin that one with a good spinner and the uniqueness must be more than 30%.
      You must think all the information in this thread and 30 others like it is completely fictitious, then?

      Originally Posted by Webkingseo View Post

      After that start submitting them on some high PR article directories mannualy.
      Here we go again ...

      There's no such thing as a "high-PR article directory", Webkingseo.

      I know that by a weird coincidence many people with the letters "seo" in their usernames and/or sig-files seem to imagine that there is, but I'm afraid that just doesn't make it so, at all.

      Article directories are websites, and websites don't "have page rank".

      Pages have page rank.

      All you're referring to is the page rank of the directory's own home page.

      If you can find a way to get your articles published on their own home pages, I know we'll all be really interested in hearing about it. But until then, it would be more helpful to people here, if your unorthodox beliefs really aren't going to inhibit you from offering advice on this subject, for you to keep it factual and relevant, and perhaps to explain to people that article directory backlinks, regardless of the page rank of the directory's own home page, are non-context-relevant PR-0 backlinks.
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  • Profile picture of the author rooze
    Originally Posted by Alexa Smith View Post

    You must think all the information in this thread and 30 others like it is completely fictitious, then?
    Here we go again ...

    There's no such thing as a "high-PR article directory", Webkingseo.

    I know that by a weird coincidence many people with the letters "seo" in their usernames and/or sig-files seem to imagine that there is, but I'm afraid that just doesn't make it so, at all.

    Article directories are websites, and websites don't "have page rank".

    Pages have page rank.

    All you're referring to is the page rank of the directory's own home page.

    If you can find a way to get your articles published on their own home pages, I know we'll all be really interested in hearing about it. But until then, it would be more helpful to people here, if your unorthodox beliefs really aren't going to inhibit you from offering advice on this subject, for you to keep it factual and relevant, and perhaps to explain to people that article directory backlinks, regardless of the page rank of the directory's own home page, are non-context-relevant PR-0 backlinks.
    Hi Alexa,

    I'm enjoying learning from your posts on article marketing.

    I just wanted to make this comment aimed at some of the folks who might be new to IM, and might be taking things too literally or out of perspective/context.

    When I add a new article onto a new page of my website it also appears as a PR0, regardless of the PR of other pages on my website. How the PR of each individual page develops is based on several factors, most of which are under my control. Factors like how that page sits inside of the link structure of my website and how the page is eventually linked to from external sites. Also, high authority websites make it much easier to get an internal page ranked well, which is really the issue, and more important than talking about PR, per se. So if I own and authority website to begin with, each time I place a new page of content, article or whatever, that new page comes with an advantage over those sites with less authority.

    "Article directories are websites, and websites don't "have page rank".

    Yes that's true, but they do have authority, though not as much as they used to.

    Here's an article with a PR of 3

    http://ezinearticles.com/?Why-Is-My-...ng?&id=6536301

    That's not too shabby, and perhaps there's some small benefit flowing to the author's website from his PR3 article.

    The point is that when we submit to the article directory we start off at zero but that doesn't mean it has to stay there.

    One IM strategy that is widely used is back-linking, as we all know. There are good quality back-links and there are crap ones which can be found easily. Most people tend to place a buffer between the crap links and their money websites. Commonly people register web2.0 sites at places like Wordpress.org, build a page that links to their money site then bombard the web2.0 site with all the crap links hoping that some benefit will pass through. What if we used an article placed on a directory with 'do-follow', a directory with reasonable authority, and used the article as the target for our back-link campaign?
    That might work a little towards our overall link-building campaign and can be done cheaply and quickly. The fact that the article sits within an established navigational framework is to our advantage. What I mean is, when I create a new web2.0 blog I have to create an 'about us' page, a 'contact' page, a 'policy' page and some added content to make it look real. With an established article directory, all of that already exists, so I just need to place one article and nothing else. So I place the article and drive up the PR with cheap back-links. Now you could argue that if I'm going to do any back-linking I should do it directly to my own site and not provide the benefit to someone else. But what if there's a risk associated with the type of links I'm able to buy cheaply, and I don't want to expose my money site to that full risk?

    I think there's still a role to be played by article marketing to directories, I just don't think people are using them the right way. Also, sites fall in and out of favor with Google. Who's to say that they don't change their policy and start to reward the better article directories with more exposure in the near future? Chris Knight and his team at EZA are working diligently to improve the content on their site and once they have their strategy in place they merely submit a reconsideration request to Google, and who knows, their luck could change. Oddly enough I've been seeing their content start to reappear in some of the niches that I cover.

    So in a nutshell, I don't think article directories are dead and buried and I do think they can still be utilized very productively for certain types of IM. (And yes, I do accept that I'm in a small minority).

    Cheers!

    Rooze
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by rooze View Post

      Here's an article with a PR of 3
      That article, like every other article in EZA, like every other article in every article directory, like every new page on one of your websites, like every new page on one of my websites, like every new page on one of anyone's websites, started off its life without any page rank. When it was originally allocated a page rank by Google, that rank was PR-0.

      Respectfully, anyone can make any page on anyone's site have any page rank they wish, by building enough backlinks to it.

      There are people who are naive enough to build backlinks and send traffic to article directory copies of articles, rather than to their own websites, and those pages can of course acquire page-rank through off-page SEO, just as any other web page can. There are even article directory situations similar to posting a comment on someone's blog-page which already has some page-rank, but they can also have the same problems as those blog-comments have, regarding maintaining their page-rank, where they'll end up, and so on - and of course they're typically non-context-relevant anyway ...

      I'm simply trying to counter the extremely widespread but ill-informed belief that article directories are "authority sites", that people submitting to EZA are getting PR-6 backlinks out of it just because EZA's own home page is PR-6 and all the other nonsense that people are told by all these ludicrously misguided "article marketing advice" products they've bought which are just packed out with misinformation and urban myths. :rolleyes:

      Originally Posted by rooze View Post

      perhaps there's some small benefit flowing to the author's website from his PR3 article.
      I just hope, for his sake, that a copy of that same article on his own website outranks the EZA copy. Otherwise I fear for his income, his wellbeing and his sanity. He's built backlinks to the EZA copy! :rolleyes:

      Originally Posted by rooze View Post

      What if we used an article placed on a directory with 'do-follow', a directory with reasonable authority, and used the article as the target for our back-link campaign?
      Then eventually, the ceiling descends on us, Rooze, exactly as described here. Not to mention here, here, here, here, here, here and so on ...

      Compared with the alternatives, building backlinks to someone else's website will not help our businesses in the long run.

      Originally Posted by rooze View Post

      Now you could argue that if I'm going to do any back-linking I should do it directly to my own site and not provide the benefit to someone else.
      I could and I do.

      Originally Posted by rooze View Post

      But what if there's a risk associated with the type of links I'm able to buy cheaply
      With absolutely no disrespect at all, to that I'd have to point out that if you're trying to build your business by buying cheap backlinks, we shouldn't be in the same conversation as each other, much less trying to communicate with each other, because our concepts of article marketing, business building and backlinks are poles apart.

      In other words, "don't buy them - they have no value anyway".

      Originally Posted by rooze View Post

      I think there's still a role to be played by article marketing to directories, I just don't think people are using them the right way.
      Indeed.

      Some are using them (or trying to, temporarily) for their own traffic and/or their own backlinks. :rolleyes:

      Some are even building backlinks to them, to try to make doing that work. Anything to avoid building their own business.

      Originally Posted by rooze View Post

      Who's to say that they don't change their policy and start to reward the better article directories with more exposure in the near future?
      Everyone is to say that. Especially Matt Cutts, who says it repeatedly, on writing and on video, on his blog, on Google's blog, anywhere where anyone will listen to him.

      Originally Posted by rooze View Post

      So in a nutshell, I don't think article directories are dead and buried and I do think they can still be utilized very productively for certain types of IM.
      I don't disagree with that at all.

      I have 1,600 articles in EZA, myself.

      But I'm using it as an article directory, for the purpose for which it was created. My articles are not there for people searching in Google to find. Obviously, for all the reasons explained above, I want potential customer traffic finding my site, not EZA's site where I lose 75% of them!
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      • Profile picture of the author rooze
        Originally Posted by Alexa Smith View Post

        That article, like every other article in EZA, like every other article in every article directory, like every new page on one of your websites, like every new page on one of my websites, like every new page on one of anyone's websites, started off its life without any page rank. When it was originally allocated a page rank by Google, that rank was PR-0.
        Exactly, and that was really my point. An article sitting on a directory site will accumulate authority just like any other web page, based on the parameters I listed (and maybe others). So to devalue it by pointing to the fact that it has, initially, a PR0, might be misleading to some folks who haven't been around the block yet.
        Beyond that I only raise the point as a matter of interest that I use ways to put this type of IM to good use, within the context of link-building. As far as the usefulness of certain types of links goes, that's for another debate in another thread.

        I think WRT article marketing, and speaking relatively, there are a few ways to do things exceptionally well, many more ways to do things with mediocrity, but not that many ways to do things which are completely wrong. :rolleyes: Though I wouldn't say that to anyone publicly

        Cheers and have a great week!

        Rooze
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      • Profile picture of the author drmani
        ... if you're trying to build your business by buying cheap backlinks, we shouldn't be in the same conversation as each other, much less trying to communicate with each other, because our concepts of article marketing, business building and backlinks are poles apart.

        In other words, "don't buy them - they have no value anyway".
        Alexa, the ONLY part of your posts on this thread I disagree with is this (the part I've bolded above)... because I've tested it and found otherwise

        Though calling it 'article marketing' would be a stretch!

        All success
        Dr.Mani

        P.S. - Thanks for an excellent discussion, I learned quite a bit from it!
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  • Profile picture of the author supershoesclub
    I think you should put the original and fresh content on your own site firstly, then,you can spin the post to the top 5-10 article directories with a link back to your post is better to increase your site authority.we all know article marketing is a very helpful way to improve our site SERP and massive traffic meanwhile.coz if some other visitors read your content and feel it is uesful and worthwhile,they will re-publish your artcile and link back to your page.so it would be a wonderful backlink to you. That is why we always emphasize to post the quality and fresh articles.
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    ----Choose your favorite fashion .
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  • Profile picture of the author Bruce99
    Hi Alexa,

    You have great stamina for continuing this thread, and I am legitimately interested. I clicked on your link above where you talk about the cauliflower niche.

    "Then I sent it out to my network of "syndicators of cauliflower soup recipe articles".

    Q - are these article sites that have a syndication service that you pay for or are they some other list you have somehow built.

    I ask this because I have never used a syndication service to spread my articles and wonder how it works and if it works. You say "ezine publishers with subscription-lists " So does that mean that some are like ezinearticles website and some are personal emails where you have approached a website that you think might like to publish your article for its members for content?

    You have mentioned several categories but not how one sets up the connection to these. I guess the assumption is that once they like your style, they will include your bio and link..

    "and a few hundred of them opt in" so the purpose of syndication is building a list with an auto responder sending out a pdf so you can stay in contact monthly etc? people speak of eweber but dont these email services cost per email so you have to ensure that you get a certain percentage of email recipients buying something each email campaign - so you always have to send out at least one offer with each email campaign? if you do it three times a week plus writing good content it sounds like you are super woman?

    I guess my stumbling block has been that I dog walk, sell dog treats, write articles, post on my facebook page, then manually post articles to article sites and never hear from anyone again.

    Lots of effort for little result. If I could build a syndication list, and cheaply email out to the consumers that contact me for a pdf ebook, then I can see how that could work ... but I remember you also saying that you have to write article bio's for SYNDICATION means rather than as an ad or asking for people to visit your site directly.

    I guess thats also something that I am trying to work out, the wording and the change of writing for article sites. Finding something valuable to write about that is unique and people want to pick up to syndicate sounds daunting.

    So I get your method from the previous post, just now trying to fill in the dots about how to actually put it into action! thanks Bruce
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  • Profile picture of the author EugeneS
    You really have plenty of opportunity to include good quality content in your article if you are creating 300-500 words that will appeal to both the web surfer and Article directory, which is far more powerful and more effective than a few lines of ad space. However, I would recommend that you avoid your articles becoming just a sales letter, and make it informative and useful to your readers. First you have to pique their interest to read your article in the first place, and then satisfy them just enough to want more information. Choose a strong descriptive title that represents your product or subject, and try to come up with keywords that you think they would use to get this information.
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  • Profile picture of the author nrupen
    Information overloaded
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  • Profile picture of the author Bruce99
    Again, as most people in here are now doing, I fall in line to quote Alexa.

    However in every link to every other post and external site, NEVER once does anyone actually explain the FULL PROCESS of SYNDICATION. Its like some kind of mythical, ultimate goal, cant tell you method, but you ought to do it!

    SO, looking at Google on its support/webmasters site it says " Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
    • Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
    • Store items shown or linked via multiple distinct URLs
    • Printer-only versions of web pages
    "

    It goes on to talk about how to avoid google thinking you are being deceptive by using canonicalization tags. (of course later posts say that Google will now automatically select and handle that without penalty).

    Google then says: "However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience ... In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results."

    GOOD GODS !!!! Every IM's primary fear says Bruce.


    " ... Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." "

    SO - Bruce figures that based on the above Google statements that Google's original statements are mainly aimed at people accidently showing duplicate content on their own site. AND that it considers it OK to show EXACTLY the same content on multiple sites, as long as you have a BIO that links back to your primary site with the original content, so that Google then knows to display your site in the SERPS? I cant see most people wanting to do the NOINDEX tag on their sites, connical tags etc

    AM I GETTING WARMER?

    Interestingly there does not seem to be a lot of Google webmaster advice pages on SYNDICATION itself (as opposed to the DUPLICATION topic above).

    So, this might mean that I could go to the trouble of including the <link rel="standout" metatag on my site on my primary article so google knows that I am the originator OR maybe just get my article indexed first and hope Google knows what its doing.

    THE REMAINING ISSUE appears to be that IF I want to post the same article to ten article sites, for syndication or whatever ... Several of them, especially Ezine articles DEMANDS that the article is Original - DOESNT this mean that I cant just duplicate my article to them and the others with this rule?

    THEN for those crazy kids doing private networks/ link wheels/ link go carts/ dont you still have to spin content BECAUSE each social site wont be linking directly back to your money site? And if you posted the same content Google would think without the same bio that they are all duplicates therefore being misleading and would not index (does this mean that it would kill PR too? Hmmmm). Of course link wheels are about powering up PR and so getting links to these sites, which is often done by automated software anyway, not relying on each site being syndicated and linked to.

    SOOOOOOOOOOOO ..... Alexa and other IM gods ... is the crux of the many, many, posts I have read being that, posting multiple content (after your site is indexed) with exactly the same bio links ... is the way to go. You dont have to spin to place articles into article sites, unless they demand unique content.

    Posting to hundreds of article sites (particularly manually) is of little value since they dont get a lot of traffic, and probably wont convert to sales anyway, and they are not all set up to syndicate???

    IS this an accurate summary of how you see things should be done in 2011, Alexa?

    Cheers, Bruce
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    • Profile picture of the author drmani
      Originally Posted by Bruce99 View Post

      SOOOOOOOOOOOO ..... Alexa and other IM gods ... is the crux of the many, many, posts I have read being that, posting multiple content (after your site is indexed) with exactly the same bio links ... is the way to go. You dont have to spin to place articles into article sites, unless they demand unique content.

      Posting to hundreds of article sites (particularly manually) is of little value since they dont get a lot of traffic, and probably wont convert to sales anyway, and they are not all set up to syndicate???

      IS this an accurate summary of how you see things should be done in 2011, Alexa?

      Cheers, Bruce
      Not Alexa, Bruce - nor an "IM God" - but here's my penn'orth.

      Syndication is NOT for search engines.

      That sentence summarizes a rather complex and involved philosophy.

      Article syndicators go for the jugular - the AUDIENCE their syndication
      partners can reach, directly and indirectly.

      Not better ranking on search engines.

      Hence the willingness to ignore on-page SEO, 'duplicate content' worries
      and more.

      All success
      Dr.Mani
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  • Profile picture of the author shireen
    Hi:

    Shireen here :-)

    Article marketing is not my core traffic generation strategy.

    Normally I submit one article every week & can see some constant traffic coming in :-)
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  • Profile picture of the author celente
    first make your article as good as you can.

    Then...

    -turn them into ebooks
    -turn them into short videos
    -turn them into audio (podcasts)
    - turn them into forum posts
    - Turn them into blog posts
    - turn them into emails (AR series)
    - turn them into backlinks to other backlinks

    There..that should keep you busy till 2012.

    Go nuts.
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  • Profile picture of the author papacuppa
    My 2 cents...

    'Traffic' and 'Article Marketing' are now mutually exclusive - submitting articles just doesn't get traffic, if it does it's a pitiful amount.

    With article marketing your focus should be on YOUR website, so you're building the authority of your website.

    With the Panda update spinning, as many have said, is a train wreck. Unique articles that offer value are the way to go!

    PR is now becoming less important but the number of IP addresses you have articles on is still a good goal. Identify at least 10 article directories that you will consistently send unique articles to.

    Moving on to your own website, if your article directory articles are informative, the articles on your website should be absolutely mind blowing. For a website I have in the health niche some of my articles are 2000 words long - just meat, no fat.

    When Panda hit I tumbled down to the bottom of page 2 for a 20,000 search /month keyword.

    With no more link building I'm now back up 1st position and getting 100 - 400 hits a day for one page. - average time per visit? 56 seconds.

    Here's an extract of the article writing system I developed for creating content that STICKS:

    ARTICLE APPROACHES

    1. Personal Discovery Stories – tell how you discovered a lesson. These stories show your readers how similar you are to them and also might give some practical advice on how they might learn from your experience.

    2. Stories as Analogies and Illustrations – tell a story that on the surface has nothing to do with your topic but which illustrates a principle that is relevant. Use quotes.
    "What is the first step to building your own shed?" people have asked me in the past. At this point they are gravitating towards buying a pre-fab shed – it’s my job to save them. (I feel like the Good Samaritan who hangs around at suicide hotspots ready to lend a helping hand).

    3. Success Stories – tell how you achieved something. These stories can be inspirational and motivating for your readers.

    4. Failure Stories – I find that these stories are incredibly powerful – particularly if you are able to show some lessons learnt through a failure. Readers love to hear how other people screwed up. It makes you seem more human.

    5. Tell Someone Else’s Story – sharing the journey of someone else and how/what they learned can be effective

    6. How I did it Stories – these practical stories can be effective because they talk your readers through a process in a relatable way

    7. Biographies – pick a key person in your niche and tell your readers that person’s story – pulling out useful parts that can be applied and used to enhance your reader’s lives.

    8. Autobiographies – tell your own story from start to finish. I’ve done this a couple of times (example) and find readers really respond well to it. It can also be something to link to from your About Page for further reading.

    9. Picture Stories – using images or video can be another great way of communicating a story because it engages the senses in a way that text can’t (similarly – audio posts/podcasts can do this too).

    10. Case Studies – quite often pulling apart someone else’s experience in a case study can be a powerful way to connect with readers. Similarly you can use your own story, or the story of a project, brand or company that you had something to do with can be useful.

    11. Fiction – if well written a made up and imaginative story can be a good way to lead into a post. You’ll probably want to come clean about the fact that it’s not true though :-)

    12. Reader Stories – ask your readers to tell you their stories/experiences on a topic. You might kick things off with a short one of your own but then quickly hand it over to others to share.

    13. Collective Stories – sometimes telling the story of a group of people, industry, niche etc can be very powerful. This might be presented as a ‘history of….’ your niche/industry which chronicles key developments over time. These pieces can almost become reference material for others in your industry.

    14. Imagine If…. Stories – another type of story that I’ve seen used well on occasion is one where you get your reader to imagine a hypothetical scenario that they are in. Here’s an example of this where I told a story in the 2nd person (with YOU the reader as the main character). These posts can be particularly useful for getting readers to FEEL something or to help them to understand that the problem that you’re writing about is one that is personal for them.

    WRITING TRICKS

    • Counter-intuitive content – eat fat to get thin. People don’t want common day wisdom.

    • Reluctant hero – Why am I writing this? Well, when I was thinking about buying product name, there weren’t many real reviews around so I thought I’d write one quickly to help any of you who are in the same position as I was. (eliminates early scepticism)

    • Challenge the readers – But be warned, I’ll be going into both the good and bad points, so if that’s something you may not want to hear, then you may as well leave now

    • WIIFM – Label the benefits they will receive, not the features!! Make it emotional; will it help their family sleep better at night?


    This is about a third of my article writing system. Just let me know if you are interested in the full step by step process
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