Selling ebooks or blogging?

35 replies
Which one would be better? Which one would be more fun? I understand that both these techinques are time consuming but which one do you perfer? I would just like to get some peopls opinions on this

Also which is easier to start? Selling ebooks or starting a hosted blog?

(Im trying to narrow down all the things that I want to do into something I can get started on very very soon.. Ive been learning and researching but I havent started DOING yet... so I need to make a discison)
#blogging #ebooks #selling
  • Profile picture of the author Saito
    I wrote the absolute best blog on earth for a few years and the sales I had paled in comparison to more simple and direct methods like affiliates promoting my product, webinars, emails to my list, etc.

    Blogs aren't necessary to do any of that. They're just a way to generate traffic as part of your ongoing SEO strategy if you go that route, and a little bit of word of mouth sharing. But don't expect a lot till you hit critical mass.

    If I were starting over, I would make a product first and then start testing traffic from a variety of sources. Writing 3 posts/week is an ongoing chore that you will have to keep doing in addition to the more important things like creating/choosing and selling products.

    The benefits of a blog do not materialize until you have a LOT of subscribers, and the vast majority of those will NOT have been found through your ongoing weekly blog posts so much as from other traffic sources.

    So i would get an offer that makes you money first and then worry about an ongoing blog to your existing subscriber and customer bases.
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    • Profile picture of the author Msands
      To be honest what I would do is write the ebook making a reference to your blog...even if you offered your book free...you can get free traffic that way to your blog...put done adsense on your blog and you're on your way to a good thing...that's my opinion...
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  • Profile picture of the author TopKat22
    Whatever method you do, put up a squeeze page and build a list to market to repeatedly whatever else you want to market.

    You could do this in a day even if you have no previous experience.

    You might create an ebook or use a PLR ebook and make your own as the give away to get people on your list. (That might take a day or two.)

    Set up an autoresponder to stay in contact with your list automatically.

    Then create a blog on the same topic on the same domain with a sub domain
    yourwebsitename.com/yourblogname and start blogging on the topic of your site.

    The blog will then be an aid to getting people to your squeeze page and onto your list where you can promote any other product you ever create, any affiliate program you want or any other offer you want to promote that is in your niche that may help you subscribers.
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  • Profile picture of the author ProScribe
    I would agree with Saito that having your own eBook is the smarter way to go. Building an auidence for a blog will take time and a lot of those people are not going to be buying traffic. If you do decide to build a blog make sure that you are converting your viewers to your email list as thats where the money will be.

    Having your own eBook means that you can get people to affiliate for you rather that you having to affiliate someones else product. Those affiliates can then concentrate on how to generate traffic for your offer.

    Create your own product and work on aspects of your business like creating a high converting sales page. If you are getting great conversion rates you won't have problem getting affiliates.
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  • Profile picture of the author RyanLB
    Honestly - neither. Selling eBooks is not really a long term viable business. Build yourself a site that becomes an authority within its niche. If you decide to sell eBooks from that site then that can be one of the ways that you monetize it.
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  • Profile picture of the author angela99
    Originally Posted by Tonylee93 View Post

    Which one would be better? Which one would be more fun? I understand that both these techinques are time consuming but which one do you perfer? I would just like to get some peopls opinions on this

    Also which is easier to start? Selling ebooks or starting a hosted blog?

    (Im trying to narrow down all the things that I want to do into something I can get started on very very soon.. Ive been learning and researching but I havent started DOING yet... so I need to make a discison)
    Either. Both... Your choice.

    I've been blogging since 2000, and writing books since the 1970s -- ebooks since 2002.

    To be frank, you're concerned about the wrong thing. As an information marketer, the INFORMATION you market is vital, rather than the way you choose to market it.

    Go back to the 4Ps of basic, very basic, marketing: Marketing mix - Wikipedia, the free encyclopedia

    Product
    Price
    Promotion
    Place

    You can see that the PRODUCT always comes first.

    So, what's your product? What information are you marketing and we hope, selling?

    Here's what I do. This may/ may not work for you, I'm just sharing my process:

    * Get an idea

    * Create a freebie blog (Blogger) to gauge interest

    * Viable? (Comments) Then:

    * Buy a domain name

    * Write sales page

    * Create ebook/ other info product

    * Repeat the above process... :-)

    Think in terms of your PRODUCTS, always. You've always got to be marketing, and selling, something or other. Your goal is always SALES, because nothing happens until you sell something.

    Hope this helps you in some small way.

    Angela
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  • Profile picture of the author SerenityS
    Why not sell ebooks through blogging?
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  • Profile picture of the author Kecia
    I personally like the idea of both. Thus far, I have only been blogging (since 2007), but I am currently working on my first product outside of PLR to sell. I plan to use a blog to help promote it, as well as continuing to offer affiliate products on the blog as well. It's not necessary to just do one or the other. Decide what you'd rather do, one or both, and go for it.
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  • Profile picture of the author Anthony Flatt
    There have already been some great replys. I'll add my $.02.

    IMHO an Ebook is the hardest product to build and has the least value for your effort.

    As someone else already said start with the product. Do some research on google and Alexa and find a subject that is popular and that you have an interest in or better your an expert at. Being an expert is not a requirement.

    If your an expert on the subject:

    -Download and install Hijack (or something similar)
    -Buy a $30 Logitech headset with mic ( I have a USB Headset MN:A-00009 I got at Walmart for less than $30US)
    -Write a list of the top 10 most important things about your subject. Google it if you can't come up with 10.
    -Plug in your usb headset, turn on Hijack and record you talking about the Top 10 things. First ask the question then answer the question.
    - Download and install Audacity. Clean up umms.. ahhs and any other nosies using audacity. Its pretty easy to use. Don't try to make it perfect. I few errors here and there makes the product feel more real. Export as an MP3.
    -Go to Fiverr.com and find someone to transcribe your audio to text for $5. They are out there all day long.
    - Take your transcription and edit it to make your Ebook.

    Now you have 3 products: an Ebook, an Digital Audio and a Ebook/Digital Audio Combo. You can sell them as a WSO, on Ebay (burn them to a CD or DVD), on clickbank or blow them out at Fiverr.com for $5 each.

    If your not the expert find an expert on Amazon or google them and offer to promote their current product (Book, DVD, Seminar, etc) for free. Tell them you would like to do a promotional interview. You both own the rights to the interview and you will provide them a copy of the interview to use as they choose.

    Use skype to have a call, Use Hijack to record the call, Us Audacity to clean up the recording, and follow the rest of the process above.

    To promote your experts current product post a link to the recording on forums and blogs where their customers would hang out. If you have a list send it out to your list.

    You might say if I give the expert a copy of the interview and post it on the forums and blogs it will loose its value. Not so. There are millions of people on the internet and if the content is good and that is really the key, people will buy it.

    Hope that helps,
    Anthony.

    P.S.
    I have a recording I did this morning using the tools mentioned above I posted on my blog at: Penn State Grand Jury Report - Are you liable?? | Anthony Flatt
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  • Profile picture of the author Miguelito203
    Originally Posted by Tonylee93 View Post

    Which one would be better? Which one would be more fun? I understand that both these techinques are time consuming but which one do you perfer? I would just like to get some peopls opinions on this

    Also which is easier to start? Selling ebooks or starting a hosted blog?

    (Im trying to narrow down all the things that I want to do into something I can get started on very very soon.. Ive been learning and researching but I havent started DOING yet... so I need to make a discison)
    They both have their advantages, but I prefer blogging. It's easier to get started and stuff. Once you get your blog ranked and stuff, it can begin generating residual income relatively easily. I also like the fact that you can generate several streams of income from the same blog. As your blog grows in authority, the less work you have to do to get ranked. It's also something that can be sold on sites like Flippa for 10 to 12 times its monthly earnings.

    When you have your own product, you not only have to deal with customer service, but you need to have affiliates and/or JV partners to help you promote your stuff and drive traffic to your site, which means you will need to set up an affiliate program. There can also be considerable up-front costs if you don't already have the tools and knowledge you need to create an e-book. For instance, you have have to pay someone thousands of dollars to write to the sales copy to make sure to converts and stuff. It's a lot.

    It's a much more natural progression to start out affiliate marketing via a niche blog because you will gain knowledge and skills you need for product creation and stuff. Also, if you have an authority niche blog and have built a list and stuff first, you will already have a built-in audience if you ever do decide to create a product.

    Joey
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  • Profile picture of the author IMnetrepreneur
    I say both. Create an ebook and offer it for free or for sale and also build a blog where you can create a list and post interesting articles related to your niche. This will build traffic and eventually converts later on.
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  • Profile picture of the author TheRealFade
    both are a pain, buy real estate instead. more money, easier to do, less eye damage and no carpul tunnel
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    • Profile picture of the author Mark Thompson1
      Originally Posted by TheRealFade View Post

      both are a pain, buy real estate instead. more money, easier to do, less eye damage and no carpul tunnel
      The real estate industry is way down right now.

      Whereas the online industry is better than ever.

      I will take the latter.
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  • Profile picture of the author Saralee
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    • Profile picture of the author Naimath
      Blog...

      In my opinion blog holds an advantage over selling eBooks. While both of them can be used to build an email list, blog can be a strategic asset at your hand. eBooks at the end of the day will remain eBooks but a blog will become your asset; something that can give you a strategic advantage over your competitors, plus it will have its own value.

      Not to mention, you can also sell your eBooks on the blog.


      Naimath
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  • Profile picture of the author luke1001
    Originally Posted by Tonylee93 View Post

    Which one would be better? Which one would be more fun? I understand that both these techinques are time consuming but which one do you perfer? I would just like to get some peopls opinions on this

    Also which is easier to start? Selling ebooks or starting a hosted blog?

    (Im trying to narrow down all the things that I want to do into something I can get started on very very soon.. Ive been learning and researching but I havent started DOING yet... so I need to make a discison)
    It depends on what you feel comfortable with. The first e-book I sold through Clickbank sold nearly 300 copies, unfortunately 85% of the sales belonged to affiliates at 60%, so blogging would be better if you're looking for real sales.
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  • Profile picture of the author ganang
    If you really need fast cash, selling ebook might be the first option. But if you want some long term business, blogging is the way you need going into.

    as blogging need time to get traffic and rank for your choosen keyword, it different for selling ebook. You can generate sales within a few days your sales letter online

    Best Regards,
    Ganang
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  • Profile picture of the author amritrr
    To start with, do you have an ebook that you have written? Which can create value in other peoples lives? If not, blogging may the other alternative.

    If yes, then, still you can sell and blog at the same time.
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  • Profile picture of the author jg1100
    Originally Posted by Tonylee93 View Post

    Which one would be better? Which one would be more fun? I understand that both these techinques are time consuming but which one do you perfer? I would just like to get some peopls opinions on this

    Also which is easier to start? Selling ebooks or starting a hosted blog?

    (Im trying to narrow down all the things that I want to do into something I can get started on very very soon.. Ive been learning and researching but I havent started DOING yet... so I need to make a discison)
    Blogging would have to be the best option, as you'll have a captive audience who you can then sell to at a later date as opposed to selling e-books which attracts a lot of affiliation and you'll have to give a fair bit of your profit away to attract IM's.
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    • Profile picture of the author Robert Boduch
      Both have their place, but I suggest creating a quality product and making that your primary focus. Not necessarily an "ebook" but an information product that provides helpful guidance and VALUE to the buyer.

      The big reason is that once it's done - it's done, for all intents and purposes. You have an ASSET that continues to pay dividends - month after month, year after year.

      You could turn your information into a low-cost product on Kindle, or use it to attract subscribers to your list. But you could also convert that same information into a membership site, video program, audio course, print book, manual, multimedia package, etc.

      Robert
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  • Profile picture of the author zamzung
    Hmm, why wouldn't you do both? You could start your blog but during the process of blogging you could write your ebooks too ... that would definitely add more bucks to your bank, especially in the long term... you know it: build a great blog, get visitors, build relationship with them... then write an ebook and offer it for free to build up your list... then write another and sell it to your subscribers and offer it through your blog... your visitors have trust in you because of your great blog and they should buy from you...
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  • Profile picture of the author sal64
    I actually do not believe it is a black or white answer. It's very chicken and egg.

    It comes down to what you want for your efforts.

    I see blogs as a part of the process and the 2 are not mutually exclusive. Blogs are great for keeping your name in your list's face on a regular basis... but it has to be done correctly or it's waste of time.

    With regards to the ebook, I think that traditional approaches are hit and miss.

    So you have to think outside the square and look at things such as print copy and kindle.

    This of course depends if you are seeking to build yourself as an authority in your niche.

    Most authors have a blog and link back to it. It enables them to build cred and cross sell future products.

    So I guess it comes down to what your goals are and more importantly, what kind of business you wish to build.

    Being seen as an authority is under rated by too many people in this industry.

    In my humble opinion of course.
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  • You need this setup, forget about which one to use because you need both and then some:

    Blog
    Sales Funnel (Aweber or Mailchimp)
    E-Books to Sell
    Membership Backends
    Upsales

    Got the picture?
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  • Profile picture of the author Dayne Dylan
    Banned
    Both can make money...buuuuut...

    Ebooks you can create and make a profit for a while. You can use the power of affiliates, PPC, banner ads to drive sales, even blogging. But over time, ebooks can fade out pretty quickly. Not all of them, but a lot of them.

    Blogging you can create a piece of virtual real estate. Not only can you then sell your own products like ebooks, or whatever...but you will also build up higher traffic levels the more you blog and network. With this, you have the added benefit of selling ad space, promoting affiliate offers, etc. Traffic can come from PPC, networking, SEO, word of mouth, etc. Plus, the bigger it gets, the bigger the resell value it will have down the road. It's a win-win situation.

    So long term, I think building a solid blog (foundation) is really good for the long haul. Sure, it may be a slower process, but the long term rewards are worth it.

    Why not think long term?

    Just my two cents
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  • Profile picture of the author Ettienne
    Well, blogging in order to build a reputation should be your first step, makes selling the book much easier
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    • Profile picture of the author Mark Thompson1
      Do both!!

      I will break it down for you:

      1 - Decide upon the niche you want to be in (what are you interested in).

      2 - Do a little bit of research to find out if it is popular. Search around on clickbank, commission junction, amazon, etc., and look for products related to your niche. If they are selling well, then you have a potentially profitable niche.

      3 - Get a domain and hosting. I prefer a catchy domain name rather than one based on keywords, but it's up to you.

      4 - Put Wordpress onto your site. Most hosting companies have a one click Wordpress installation so it shouldn't be too hard.

      5 - Start blogging . I could go into immense detail about blogging but unfortunately I do not have the time. Use the search function on here to find threads about writing content for your blog. Make sure you write interesting and ENGAGING content on your website. Ask your readers questions, post videos, useful resources, anything to keep your readers engaged and coming back for more.

      6 - Drive traffic to your site. This is the hardest part of IM for most people. Obviously there are tons of ways to get visitors to your site. Here are a few to get you started: article marketing, video marketing, forum signatures, blog commenting, guest posting (this is a big one for me). Once again, you are going to have to dig around here on the Warrior Forum to find more information about how to do these methods properly. But after you get the hang of it, you will be well on your way to success.

      7 - Build a list. There are literally hundreds of threads here about building a list, search around and take notes.

      8 - Create a product to offer to your list and on your blog for any new readers. This would be your E-Book or any other product that you might want to create. What I like to do is send out a broadcast email to my subscribers asking them what they want to know. I let them know I am going to be creating a product and I ask them what they want in it. That way the customer is happy because they get the information they want, and I am happy because I get what I want ($$$$) .

      9 - Continue blogging and interacting with your subscribers. Give them what they want. Offer high quality information for free and eventually they will trust you enough to buy from you. I promise.

      Also something I forgot to mention is that before you have created your first product you should be selling products as an affiliate on your website. Stick to one or two products to promote and promote them very softly. Maybe just a P.S. after your posts and a link in the sidebar. You can have Adsense ads up as well to pull in some extra revenue.

      My final words: Never ever give up! This will take many months to get rolling, but never give up and never stop learning. Stick with it and you can succeed.

      Best of luck!
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  • Profile picture of the author anahita56
    Starting a blog is easy and it's fun if you like writing. Creating your own ebook gives you the credibility and enables you to set up and run a serious business. I think you need a combination of the two, a product of your own and a blog to promote it. If you like writing, then creating your ebook should not be too difficult. You would still need your blog to promote your product/s and create a following/building a list.
    There was great advice from "acflatt" here. People charge for that kind of information that he gave for free. I would do exactly as he suggested if I were you.
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  • Profile picture of the author jpsilver
    Originally Posted by Tonylee93 View Post

    Which one would be better? Which one would be more fun? I understand that both these techinques are time consuming but which one do you perfer? I would just like to get some peopls opinions on this

    Also which is easier to start? Selling ebooks or starting a hosted blog?

    (Im trying to narrow down all the things that I want to do into something I can get started on very very soon.. Ive been learning and researching but I havent started DOING yet... so I need to make a discison)
    It depends on your goals as to which would be better and your strengths and weaknesses as to which would be most fun to do.

    In my business I do both ebooks and blogs. However when I first started speed to market was important to me and so was keeping my costs down.

    That's why I started to sell PLR ebooks that came with a sales page. They were so easy to set up and get started with. This then led on to other things such as selling these sites on Flippa even if they hadn't had any sales.

    At the same time I was building my first couple of blogs both in evergreen niches and monetizing with Adsense and then later on Amazon.

    JP
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  • Profile picture of the author Increase Media
    Doing both will benefit you the most if you're looking at the bottem line. Blogs provide informaiton for potential buyers, which inturns build trust. Once you have the potential buyer's trust, a sale is virtually in the bag.
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  • Profile picture of the author bazscourfield
    If you love the topic/niche you are going to be writing about, set up your blog and just start writing.

    You could even set up a simple micro blog like TumblR just to get your words out of your head. You don't have to go down the route of your own hosted wordpress site right off the bat.

    This will have the added bonus of letting you know whether you can write about your subject and still enjoy the process of creating content.

    The mere fact that you will be creating your content, and honing your skillz at the same time will allow you to compile it into a product you can sell later down the road.

    I do wish you all the best whichever you decide.

    Baz
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  • Profile picture of the author Franck Silvestre
    The easiest thing to do is starting a blog. It will take you less than one hour to set up with domain name, everything...

    Selling an ebook should be the next step in your plan, after you find a profitable niche.

    Franck
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  • Profile picture of the author sbucciarel
    Banned
    I usually do both. I have a sales page for the ebook and I build blog to drive more traffic to it.
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