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How to Grow a Service ?

by roley
7 replies
Hi, I would like to get some of your feedback, as you guys im sure have a lot of experience with this.

There are lots of services online, and so, many people get used to those services and are less inclined to use new ones Unless there is some really good reason

This can be down to the whole, if its not broke dont fix it mentality
i.e if a service is working for you, why change to a new one

Certainly I understand doing something different can make you stand out, but if your unable to do that...

What ways would you use to give people incentive to use your service vs one they are familiar with?

thanks
#grow #service
  • Profile picture of the author roley
    anyone care to comment?
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  • Profile picture of the author Chris_Willow
    Give them a unique angle. Lets say your competition is selling a service to internet marketers- you can sell the same stuff for business owners.
    Some people sell exactly the same stuff as others, yet they make more money. And I believe it's because of the positioning in the market.

    It can be also better price, faster customer service, free trials and such things that matter to buyers.

    Chris
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  • Profile picture of the author JohnMcCabe
    Originally Posted by roley View Post

    Hi, I would like to get some of your feedback, as you guys im sure have a lot of experience with this.

    There are lots of services online, and so, many people get used to those services and are less inclined to use new ones Unless there is some really good reason

    This can be down to the whole, if its not broke dont fix it mentality
    i.e if a service is working for you, why change to a new one

    Certainly I understand doing something different can make you stand out, but if your unable to do that...

    What ways would you use to give people incentive to use your service vs one they are familiar with?

    thanks
    If you're talking services in general, aim to get your foot in the door with a piece of my business to start with. Using the autoresponder example, pitch me on using your service on one small project. That way I can compare your service to what I already have, and decide if you deserve more.
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    • Profile picture of the author roley
      Originally Posted by JohnMcCabe View Post

      If you're talking services in general, aim to get your foot in the door with a piece of my business to start with. Using the autoresponder example, pitch me on using your service on one small project. That way I can compare your service to what I already have, and decide if you deserve more.
      Are you saying I should pitch a large group of people in the internet marketing community? Easier said than done

      People cling to what they always use, take clickbank for instance

      People are so used to it, that when PAYDOTCOM came out.. there wasnt exactly and influx of people using it.

      Now while I know that service is being used now, rarely do i see people using it to sell their products.

      How can you convince people to take a new service for a whirl

      Heck I have even tried saying.. Use it for free. Somehow that doesnt even grab them in
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      • Profile picture of the author JohnMcCabe
        Guess I've been spending too much time in the offline world lately. I missed the fact that you were talking about an online service.

        The general philosophy still stands, though.

        Don't try to make people change. Look for a piece of their business, and give them a reason to do so.

        What advantages do you offer over what's available now? What unique benefit can offer?

        If you don't have something special to offer that makes you different from the other companies offering your service, you've got a hard row to hoe. You're a commodity.

        Can you make your service the perfect solution for a particular niche? Can you charge that niche a premium price for specialized services?

        Once you have that, your job is to sell the date, not the honeymoon...
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        • Profile picture of the author Roy Carter
          Originally Posted by JohnMcCabe View Post

          Once you have that, your job is to sell the date, not the honeymoon...
          Like that John )

          OP: You really have to get your thinking cap on and come up with a unique selling proposition. There must be something you can offer to differentiate yourself from the competition.

          Look at what your competitors are doing and find one or more things you can do better.

          Roy
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  • Profile picture of the author freudianslip27
    Are you in a position to build a relationship with a few key people that have influence? Rather then target a large population, you could offer a real good incentive/compensation to a few that could in turn influence many others.

    Matt
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