So Anik's launch did only $400K so far...?

I guess you missed the part where Robert said, "Killer Products don't sell themselves"!!

What Robert was saying -- and he was right -- is that no matter how good your product, you will not make money with it, unless the marketing is equally killer... :rolleyes:

There is nothing wrong with selling products of different levels of quality but the product must still do what it says it will do in its promotional material. This particular product is software, then so long as it has all the features mentioned (and it actually works) then that's fine.

It's actually not that simple... at least, in the market in question.

Who knows. Possibly ... but my point held no water to that anyways.

I just think getting down on a "guru" who just pulled in $400,000 in sales (and probably still growing) is rather contradictory.

That is all.

If nothing else, threads like these are entertaining to me because it just shows you that human nature doesn't change. The psychology behind some people's posts and logic are definitely interesting to me because I've read threads like these ten years ago and they'll be around ten years from today. So I read them with some interest.

But ultimately, there's only one figure that should matter to anyone, and that's your sales figures and the feedback you get from the market place. Everything else is just noise that's a distraction from keeping your laser-like focus on building your own business.

Ron Douglas beat me to the punch. The infighting and politics among our very own group, both online and offline marketers (and you hybrid folks too), is pretty pathetic sometimes. Sometimes a marketer deserves the criticism, but sometimes they don't. And we need to do a better job as a community to support the latter. Whether it's a newbie trying to make it or a grizzled veteran trying something new.

When I look at how some Warriors got together to help out fellow Warriors such as Kim W and Ken S. it made me proud to be part of this community. There's a lot that goes on behind closed doors, via Skype chats, PMs, e-mails, web chats, phone calls, etc. where one marketer lends another marketer a helping hand. Too bad we don't read or hear about those more often.

I have no doubt that if everyone on this thread got together to form one giant JV company we could all come up with a total kick ass line of products that could earn millions in under a year. The synergy we could all bring to the table would be monolithic and astounding. But I digress.......

And then I'm reminded by a few people who seem to enjoy being keyboard cowboys and criticizing another entrepreneur based on hearsay, a video they watched, or what they've read in forums. Their posts say a lot more about them then the marketer they are criticizing. And honestly, in a few isolated cases, I don't blame them. Some people have had a plethora of bad experiences from the onset, so their perception might be a bit off. But I'm not referring to those people anyway. I'm referring to the ones that know better.

Granted, there are scumbags among us who are only here to rip people off. And I detest and loathe those kinds of marketers. The good news is that they get spotted pretty quickly and the word travels fast in our community. But what's getting old is watching some people lump all "gurus" (whatever that means) together. Writing that all products are "crap" and in many cases the person hasn't even bought and tested the product.

I don't know Anik personally, but I do know a handful of marketers who studied under Anik because I have done business with them. And most of them are true rags to riches stories in their own right as a direct result of one of Anik's membership sites. I guess that's the one degree of separation there eh?

Too many people are focused on the 400k number after a week's time. But what about the LTV of the customer? What's the value of the launch going to be a month from now? A year from now? Did anyone even talk about any kind of back-end strategy or cross-selling? List building? There's money to be made there.

I'm with PPC- Coach, I applaud Anik for trying. I've spoken with thousands of entrepreneurs over the past 2 decades and as the old joke goes, there were 3 kinds of them:

1. Ones who made things happen.
2. Ones who waited for things to happen.
3. And the ones who wondered what happened.

The ones that were in category #2 and #3 had a common theme, they usually played the "woulda, coulda, shoulda game", never actually doing anything.

The ones in category #1 were often the most criticized, sometimes by their own friends and family, but they succeeded because they were bold and took consistent action.

So my hat's off to you Anik for at least trying. And a 400k launch during a bad economy and right before the holidays is nothing to sneeze at in my book; even if he took a loss, because we don't know what the ultimate LTV numbers are going to be.

Salud!

RoD

Hahaha. I don't know him personally but I can think of at least 10 people I know who probably could get him on the phone right now. In fact I just got added to a Skype mastermind group with Anik in it. But that's not really the main point I want to stress.

I'm just disappointed by the lack of unity amongst Internet Marketers and Warriors. We're all entrepreneurs but it seems that we want to tear each other down like crabs in a barrel.

There is such anti-guru sentiment but would anyone here say no if Anik wanted to recommend your WSO to his list? Would any entrepreneur here charge significantly less than what they knew the marketplace was willing to pay them for a product?

They're getting ripped for the quality of their products even by people who haven't even bought them. Do you really think that they sit down and deliberately decide to put out crap products and overcharge for them? Do you really think that they would not prefer that everyone succeeds with their products?

Maybe some do, but overall I don't think so. Everybody knows that you make more money if people like your products.

I think that Anik wants his customers to succeed and he's doing the best he can to please them and his affiliates at the same time. It's not easy.

I could put out a product teaching basic fundamental Internet Marketing and 90% of the people here would bash it. However 90% of the total customers outside of this forum would think it's a great product if they didn't already know the information. Value is subjective.

Maybe there are a few bad apples out of the most popular marketers, but overall I think putting all "gurus" in one big category is stereotypical. Hopefully you wouldn't teach your kids to do that to groups of people.

That's just my opinion though. Maybe I have more appreciation for guys like Anik because I've learned things from watching them operate that have helped me make an obscene amount of money.

Well, you have to see this video first:

http://blog.affiliateclassroom.com/anik-bankruptcy/

Anik ADMITS to have made false promises, and that
most of his PPC Classroom members had failed.
Still, people think that it's good that he came to his
senses, and now trust him more (at least that's what
apparent from the comments).

This is a strange world we are living in.!

Karan