Ideas on Selling Fuel Device Online

Floyd - thanks for the honesty. That's the biggest problem I'm facing - the scam mentality.

What I can say is that the product is backed by a US Patent, comes with a 365-Day Satisfaction Guarantee, and I have degree-day comparisons of manufacturing facilities (Kellogg, Delphi, fruit dryers) as well as apartment complexes, ice arenas and schools that have all used my product.

Based on their fuel consumption and the difference in degree days, we're finding that they save a minimum of 10% on their fuel bills. The larger claims are true, too. I cannot guarantee a savings above 10%, but I am very certain that it happens more often than not.

After looking deeper into the link you provided, I've seen the claims that these companies are making - massive reductions in automobile gas use(27%!), reduction in emission (43%), etc. These are not possible and I too do not agree with them.

However, I can back up these products that I am selling. The algorithm that we use to calculate savings over a time period are open for anyone to look at. The information comes directly from the gas company. There is no changing of any numbers. And when you know exactly how much fuel an ice arena uses every summer to keep it's sheets frozen, or exactly how many pounds of cherries were dried over a specific time, with a specific degree day measurement, you can then calculate the savings without error.

I hope that you can see that this product is different than the rest. The guarantee plus it's use all over the US on major facilities speaks volumes. The tens of thousands of dollars we're saving schools should be proof enough.


Thanks for the help

-- Casey

I'm with Floyd on this one. Not because I'm a sceptic, but because I have some experience in designing a product that is the very same as this product.

In fact, I can't find a patent on this product that shows your supplier has one. That doesn't mean they don't, but I hold several US patents and I know how to find one if there is one. Big red flag here. And btw, Design Patents are worthless. If you find the only Patent they have is a Design Patent, run.

In the mid '90 I was involved with testing these devices and can tell you that the science behind it is as much voodoo as it is manipulation of theory. Unless some new scientific evidence has been produced since then, I would be very wary of getting too deep into building a business around a product like this.

I am aware of certain aspects of how a magnet can alter the characteristics of a liquid, but in reading your sales letter there is a definite disconnect between what my experience working on these things is and what your claims are. And no, I am not an authority in this field, I only have the experience of being part of an R+D team whose job it was to take a product like this out of folk lore and give it some real world application.

Unfortunately, marketing is still light years ahead of any real benefits these devices can be proved to produce. Testimonials? Don't go into a court of law hoping those will save your butt.

I still wish you personal success, I just wished you'd picked a better product.

KJ