Video only, or video and text on sales page?

by Ghalt
5 replies
After reading http://www.warriorforum.com/main-int...pt-page-2.html, it seems to me that auto-play videos are out.

But has anyone done any testing on video only vs. video + text on a sales page?

What I'm thinking is, do I want:

a long sales page, with a video at the top?
video only (that does the selling)?
some text and the video?

Anybody have some insights on the best-converting sales page structure?

Thanks!
#page #sales #text #video
  • Profile picture of the author Kate Davies
    Just been discussing the same thing with my copywriter / marketing adviser for my own product launch.

    Whilst I have no evidence to back this up, our joint wisdom agreed that the best solution was to have:-

    1. a great sales video
    2. a Buy Now button directly beneath the video, so that those who are already committed to buying your product on the strength of your video, can buy immediately.

    Then have sales page content, for those people who still want to know more (or who did not / could not see the video for whatever reason). Not a really long sales page, but long enough to provide that extra convincing material. Populate the sales letter with a few Buy Now buttons, as some people who have seen the video and read a couple of paragraphs may feel convinced at that point.

    Best of both worlds!!

    Good luck
    Kate
    Signature
    Local internet marketing in the UK
    Only the businesses who can be found online will succeed. Improve online visibility with www.vizzibiliti.co.uk
    {{ DiscussionBoard.errors[5049563].message }}
    • Profile picture of the author edwood
      Originally Posted by digileaf View Post

      Just been discussing the same thing with my copywriter / marketing adviser for my own product launch.

      Whilst I have no evidence to back this up, our joint wisdom agreed that the best solution was to have:-

      1. a great sales video
      2. a Buy Now button directly beneath the video, so that those who are already committed to buying your product on the strength of your video, can buy immediately.

      Then have sales page content, for those people who still want to know more (or who did not / could not see the video for whatever reason). Not a really long sales page, but long enough to provide that extra convincing material. Populate the sales letter with a few Buy Now buttons, as some people who have seen the video and read a couple of paragraphs may feel convinced at that point.

      Best of both worlds!!

      Good luck
      Kate
      Personally, this is what I like to see when I visit a sales/squeeze page. If I'm not in the mood to sit through a video -- especially if you can't fast-forward through it -- then I like to be able to skim the sales pitch instead.

      By the way, videos that I can't skip through -- and that don't indicate how long they are -- drive me nuts. For me, that's an instant "no no" and, more often than not, will prompt me to just leave the page.

      Michael
      Signature

      WSO

      --> Grab PLR to this FUN Ebook! <--


      (Affiliates: Earn 100% Commissions)
      {{ DiscussionBoard.errors[5055960].message }}
  • Profile picture of the author TopKat22
    Per my mentors, text only and they've tested it a lot.

    But try it for yourself and see.

    When I did, the text only won out and my text
    only squeeze pages convert to sign ups at 75%.
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
    {{ DiscussionBoard.errors[5049653].message }}
  • Profile picture of the author TheZafraGroup
    Best thing to do is try all and split test them. Whichever converts better, stick to that. I think video and text would work out fine tho. It depends on your market. That's why it's important to test so you'll know which one to stick with.
    {{ DiscussionBoard.errors[5055825].message }}
  • Profile picture of the author mattpaul2000
    There is no doubt video's, from what I have found, that video's boost sales. But copy is still important and tend to believe in using them both.
    {{ DiscussionBoard.errors[5056672].message }}

Trending Topics