Risk in building an authority site using a brand name
Seems like a nice idea to replicate but also seems super risky in that they used the company's name in the domain name. Are there any hard and fast rules about being able to use a company's name in your domain name IF you include certain words such as "unofficial" or "fan site", etc? Curious to hear your thoughts on this.
UPDATE: I just came across an article on Geek.com where Atari went after all fan sites using their name in the domain (e.g., atari2600.org), which is unfortunate since those sites were simply supporting the brand. Made me wonder whether this strategy would've helped: Name your domain something like 'Matarid2600.org'. The word 'atari' is included in the domain, which (I think) would get it indexed with Google, but the name is clearly not 'Atari'. BTW, it's not my intent to suggest something sneaky or unethical here. If it is considered to be so, then I fully do NOT support it. Do good; be good.
Steve Browne, online business strategies, tips, guidance, and resources