Over 50% of WSO Buy Button clicks are abandoned - Is This NORMAL?

by NickL
22 replies
I have a pretty good WSO going. Over 680 buyers. Everyone's really happy with the product and service...

However, every day I'll see, for example 62 Buy Button clicks and 18 sales.

This seems like a really high abandonment rate! Is this normal? Does anyone have any suggestions on how to stop the bleeding??

I would really appreciate any advice or comments you all may have...
#50% #abandoned #button #buy #clicks #normal #wso
  • Profile picture of the author Brandon Huang
    Well piracy is a big issue, when information is leaked out and problems get bigger, it might not seem to be that big anymore. I think you can still get massive amount of traffic just through affiliates. Those who pay when buying can get their book updated, some haven't thought of that...

    Its normal for people to start abandoning their product sometimes as they are working on another product but for me I will continue raking in big time cash and subscribers, who will then check out my other offers (affiliate or another product of mine)
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  • Profile picture of the author NickL
    So are you saying people click the buy button on the WSO and when they get to PayPal, they decide to try and find it for free? I'm not sure about that... I was thinking more like they click the buy button and then something makes them think twice and they decide not to buy at the last moment.

    But why so many? And is there anything someone can do to prevent it? In my WSO my prices are clear and I even have a screen-shot of PayPal - "You payment is secure through PayPal" - that kind of thing.

    But still - well over 50% are clicking the buy button and then going away empty handed.

    Any suggestions?
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    ~ Nick

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  • Profile picture of the author TheJustWarrior
    BBTC's or "buy button tyre kickers"

    In the privacy and anonymity (they think) of their computer, they look to verify the price. Its my guess, but I don't think 50% is ridiculously high, but pushing it.
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  • Profile picture of the author CyberAlien
    I click the Buy Now button to see what the price is currently at for most WSO's I go to. I just do it because I don't feel like reading through a ton of crap to find the actual price hidden in the middle of the paragraph like some WSO's have. It's much easier to just click the button
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    • Profile picture of the author Brandon Huang
      Well not sure about what makes them think-twice...

      They could be:
      1) Looking around your sales page for discount links? Maybe?
      2) Being unsure of what you are really offering and settle down to consider
      3) Reluctant to spend their money and rely on free info (FREEBIE-SEEKER)
      4) Finding reviews for information before considering

      Many things that can make them think twice...
      The mind always wonders
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    • Profile picture of the author RobKonrad
      Originally Posted by Chase Watts View Post

      I click the Buy Now button to see what the price is currently at for most WSO's I go to. I just do it because I don't feel like reading through a ton of crap to find the actual price hidden in the middle of the paragraph like some WSO's have. It's much easier to just click the button
      Same practice here. I click to find the price.

      What I also do is to click the buy button if I have some tabs opened at the same time; the payment session will time out, but It'll remind me to buy this product later on.

      Cheers,
      Rob Konrad
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      • Profile picture of the author NickL
        Thank you everyone! I feel better now... it sounds pretty normal...

        I appreciate your help!
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        Have an Excellent Day!

        ~ Nick

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    • Profile picture of the author edwood
      Originally Posted by Chase Watts View Post

      I click the Buy Now button to see what the price is currently at for most WSO's I go to. I just do it because I don't feel like reading through a ton of crap to find the actual price hidden in the middle of the paragraph like some WSO's have. It's much easier to just click the button
      Me too -- if the price isn't clearly displayed on or near the order button.

      Michael
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  • Profile picture of the author thekaver
    do you have a price listed in your sales page?

    the reason i say that is they alot of wso's that dont list the price and just a buy it button, so people have to click the button just to see how much it is!

    you will them get people that click and and decide not to buy, people who click the button and decide to buy it later, ect
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    • Profile picture of the author NickL
      Yes - the price is very clear - I use WSO Pro so the price is on the button. And it is not a dime sale...

      I know a lot of people click just to see if it is the "real" price... but 50%-60% seems like a pretty high percentage. If this is normal, then that's cool. I was just a bit concerned that maybe there was something I was doing that made people second guess the purchase.
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      ~ Nick

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  • Profile picture of the author KimboJim
    I don't know if this is, but I do something similar with a lot of ebook and website purchases. When you go to buy an ebook or product, sometimes when you trying to click off the page a window will show up saying something like "WAIT! We have a special 50% off discount for serious buyers!"

    I can't imagine that I am the only one doing this, so this may contribute to some or all of the extra clicks you are getting. If you don't know what I'm talking about, then go to any popular ebook squeeze page and try to X out the window.
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    • Profile picture of the author NickL
      Originally Posted by KimboJim View Post

      ... a window will show up saying something like "WAIT! We have a special 50% off discount for serious buyers!"
      Good point, but I don't have anything like that on my WSO - it is all very straight forward and up front.
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      ~ Nick

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  • Profile picture of the author TheJustWarrior
    Signature

    even if you're on the right track, you'll get run over if you just sit there

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    • Profile picture of the author NickL
      TheJustWarrior,

      Hey! Maybe I'll put that on the WSO page! LOL
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      Have an Excellent Day!

      ~ Nick

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  • Profile picture of the author JMSD
    I, too, click on the button to check the price and may see a review that catches my eye and so I abondon the process or postpone it until later.

    James
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  • Profile picture of the author tamimabraham
    Those who clicked the button, they surely know the price! As well as they know their should be paypal or card payment method. After these, why they didn't buy? Are they prospecting a quality article on the payment page?

    Or someone may be lubricating you to start a new WSO! Who are they?
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    • Profile picture of the author Martin Luxton
      Nick,

      It could be affiliates or other interested parties who want to check out whose Paypal account is being credited.

      Martin
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  • Profile picture of the author zamzung
    People can easily change their mind, right? Also, there is a more than one click from clicking on the buy button to actually buying something... especially if you go through Paypal, have to change payment source, etc... anyway, I believe it's normal for people to change their mind through those 3+ clicks ...

    Also, what I do something is that I check various WSOs, I like the sales page, click buy button (in a way of securing the price) and before I go through with payment I check another WSO and maybe do the same thing... after that I can decide to buy just one of the WSOs I've already clicked on buy button... others will just get closed... maybe more people are doing something like that...
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  • Profile picture of the author Shanes
    It doesn't make sense... but it totally happens. Even off of the WSO forum. 40-50% happens often.
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    • Profile picture of the author IMBotz
      They are probably clicking on the hyperlinks instead of the WSO Pro buttons on your sales page, to see where it will take them?
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  • Profile picture of the author garyv
    This is just a thought - but when you use the WSO pro buttons, you have to redirect through another website (warriorplus.com) before it goes to paypal. So it adds a little bit of extra load time. And not only that, but if warriorplus is having a problem then it adds a LOT of extra load time - causing people to back out of the purchase page. So I'd imagine that the abandon rate would be a little more.

    It would be interesting to split test the wso pro button w/ a straight paypal button to see the abandon rate comparison.
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  • Profile picture of the author MaxReferrals
    You're not gonna get them all, but certainly there is more juice there.

    Two thoughts to try:

    1. Custom-skinned Paypal page, that includes your header, and a kick-ass risk reversal within the creative, displayed promimently above the PP payment page: 30-Day Money Back guarantee, etc.

    2. PHP programming that would put people to an optin-page first -- ensures you capture 100% of the clicks prior to them hitting the PP page.

    This adds an extra step. But from here, you can compare optins to sales, and serve the email addresses that bail out an "abandoned cart" email, 24 hrs later, for example. (Similar concept to what major ecom brands do with their cart abandons. Yes, it works.)

    HIH.
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