I've been reading up on this informative forum and am about to test my knowledge by trying out a site.
My father has a book he wrote a while back that is now out of print. He has been given the copyright back and we now want to sell the book as an ebook via a small site.
The book is an academic one and is an introduction to a famous academic.
Any advice on getting on page one of google? Long tail keyword research and then use this to buy an exact match domain?
Was thinking of setting up an opt-in email form on the site to collect interested peoples emails (using a discount on the ebook when it is released as a reason to do so).
Let us know what you think of this strategy.
All advice is greatly appreciated and needed for a newbie like myself!
Thanks in advance!