I was just wondering, how do e-commerce sites drive traffic from the search engines? They don't have any 'high' levels of content with keywords so how do they rank for them?
For example if I type in ladies jumpers, marks and spencers (UK store) will appear on the first page of google. Now they don't have pages and pages of content telling us how to get the best out of ladies jumpers or the top 5 ladies jumpers in fashion etc. I am just wondering how this works.
This may be an stupid question but I'm new online and was just intrigued as to how these huge ecommerce sites drive traffic.
Thanks in advance