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How do you get clients for your web design service [offline] quickly?

by IMAnthony
9 replies
Hi guys,
I have seen tha many marketers advice to use cold calls, others say door-knocking (visiting local bussiness) and others using flyers.

If you would need to get some clients by the end of the same day, which method qould you use?

If you are a seasoned marketer, which have you used before?
#clients #design #offline #quickly #service #web
  • Profile picture of the author Cru
    At the end of the day, sales is sales and the best way to get your service out there is cold calls. It is all about your funnel. The important thing is to have a call to action at each stage of the sales funnel.

    Cold Call should have a call to action of setting up another meeting to demo your product.

    Demo of the product should have a call to action of creating a mocked up website for them and then presenting it to them in a few days

    Presentation should be where you show your stuff and go in for a close.

    Try to avoid the price discussion up front, you want them to WANT your product and for price to be the last thing on their mind.

    Hope this helps.
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  • Profile picture of the author Rick Tew
    Hello,

    Same day is fast - but my first thought was to target those that didn't have sites (or is this your assumption as some may need improvements to existing sites) and hit them up from every angle. Calling saves time, but a face to face appointment will get you in the door (still you can call). OFFER a free website or face-lift of their online presence. Then focus sales on up sells and cross selling. If you simply state you are building your portfolio and offering free websites to companies that don't have a web site, you at least will have less of the DON'T SELL me rejection.

    My Tew Cents
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    Tew Be Me
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  • Profile picture of the author RobHiness
    Cold Calls! Save yourself from an awkward encounter on the steps of a possible Buffalo Bill with door knocking, I've heard some crazy stories about marketers strangely diseappering. I once did cold calls, and I had some decent success because I had a hot sales funnel.

    I had a service for providing an all in one website package in which I would build a website around professional market and keyword research and also give a complete search engine optimization package along with it, by ranking the sites within the top ten in Google.

    I advertised here on warrior forum, and sold 30 units in a week in a half for $250.00 one time fee. (I usually don't talk figures, but I wanted to give you some encouragement)

    Talk about "quick sales" and it sure did beat the hell out of any offline marketing I did for my service.
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    “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
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    • Profile picture of the author IMAnthony
      Originally Posted by RobHiness View Post

      Cold Calls! Save yourself from an awkward encounter on the steps of a possible Buffalo Bill with door knocking, I've heard some crazy stories about marketers strangely diseappering.
      Com'n...really? LOL,

      Any way your advice sounds fine....thankyou
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  • Profile picture of the author Emarketing Excellence
    We offer a free website survey and sometimes a bespoke Facebook fan page creation for £99. Both are great ways to get a foot in the door.
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  • Profile picture of the author lakshaybehl
    Originally Posted by blueriver View Post

    Hi guys,
    I have seen tha many marketers advice to use cold calls, others say door-knocking (visiting local bussiness) and others using flyers.

    If you would need to get some clients by the end of the same day, which method qould you use?

    If you are a seasoned marketer, which have you used before?
    JV with a CPA?
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    WARNING EXPLICIT: This is ugly... and this is the distilled truth


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  • Profile picture of the author sbucciarel
    Banned
    You're likely to get a lot better answers in the Offline subforum.
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    • Profile picture of the author robnoble
      I just did a year of offline work (hated it, binned it and am now returning purely to online!)
      Although I wasn't pitching web design, I ended up nearly always being asked to do a website makeover or redesign.
      My method was to choose a business type (say dentists) go through the Google local listings and phone up businesses who were just outside the local listings box on Googles first page. I would tell them I knew why they wern't on the first page and that I could get them on it.
      I would get interest from 1 or 2 businesses from every 10 calls. That pretty much equated to every one where I managed to get past the "gate keeper" - the secretary or receptionist.
      The reasoning being that these were businesses that probably already understood the value of a good listing and had made some effort towards it ie they didn't have to be sold on the idea, just me!
      Once in the door I would explain the importance of ranking their main website as well as working on citations etc for their Google Places page and inevitably this would involve basic SEO to the site, better linking structure and hence the client going in for a full site redesign or makeover.

      Not sure if this is relevant to your skill set/interest but I hope it helps.

      Good luck
      Rob
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      • Profile picture of the author rts2271
        Definitely on the cold calls. And he's not joking. "It puts the lotion on it's skin or else it gets the hose again" Is not something you want to hear.
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        Ralph Smith
        Mercenary development and deployment.

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