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Why high first page bid when no competitors?

by vbsql7
5 replies
So I find a keyword with clicks and I search for it... and find NO competitive ads. Great, right?

So I put an ad in Adwords and give it a bid of $0.10 to start. After I save the campaign and look at my keyword list, Google says that the keyword is "Below the minimum bid of $1.00" (or some similar price).

What's up with this? I'd like to know why, in the absence of ANY competitive ads, why I can't have my ad show for 10 cents... or even a penny?!

Got any wisdom for a struggling click addict on this?
#adwords #bid #bids #competitors #google ads #high #page
  • Profile picture of the author Prashaant
    You probably need to check the quality score of your landing page....
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  • Profile picture of the author BrandonBourne
    Prashaant is right on. Unfortunately google won't just take our money. They are trying to balance revenue and quality. They are thinking long-term, even though they may be turning down some revenue in the short-term.
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  • Profile picture of the author e-genius
    hey Im an ppcclassroom2.0 student,

    google just has certain keywords that simply or not allowed to be bid under a certain price. Google has some private deals going on that keyword, or that keyword has been broken by google intentionally. Trust me just get a better keyword. Better off, my tip: dont go after famous keywords, but use the more specific (long) and targeted keywords. Those are the ones that produce.
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    • Profile picture of the author Terry Kyle
      Google has decided that certain keywords and phrases are "worth" a minimum amount regardless of whether there are ANY ads or not. It sucks but they make the rules.

      With Quality Score, get a hold of the free version of WebCEO, run your pages through there for the keywords those pages target and make the necessary corrections.

      In doing this, I've never gotten less than 7/10 (OK) on Quality Score and quite often 8/10 (Great).

      Have you also noticed how the guide CPC in Google's Keyword Tool is usually (considerably) lower than the minimum bid in an actual AdWords campaign - even with OK and Great Quality Scores. Bait and switch perhaps?

      Best of luck dude.
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  • Profile picture of the author vbsql7
    My thanks to all -- this is indeed a truly valuable forum with generous members!
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