I recently ran a one week test. I created a script that determined the ratio of clicks to the buy page to the number of people who actually visited my sales page. I sent half of the people to my PayPal page and the other half to another vending processor that accepted PayPal, credit cards, phone orders, etc...
If you Only Accept PayPal, You're losing Money
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I recently ran a one week test.
I created a script that determined the ratio of clicks to the buy page to the number of people who actually visited my sales page. I sent half of the people to my PayPal page and the other half to another vending processor that accepted PayPal, credit cards, phone orders, etc...
Of those who clicked the paypal link, only 8% converted. For the other payment processor, 13.5% converted.
This obviously has something to do with your niche, since people in some niches such are more likely to use and trust PayPal more (the IM niche for example). But in my test the answer was pretty conclusive.
Now I'm going to test the benefits of customizing the buy page of the vending processor.
I created a script that determined the ratio of clicks to the buy page to the number of people who actually visited my sales page. I sent half of the people to my PayPal page and the other half to another vending processor that accepted PayPal, credit cards, phone orders, etc...
Of those who clicked the paypal link, only 8% converted. For the other payment processor, 13.5% converted.
This obviously has something to do with your niche, since people in some niches such are more likely to use and trust PayPal more (the IM niche for example). But in my test the answer was pretty conclusive.
Now I'm going to test the benefits of customizing the buy page of the vending processor.
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