Was asked the question below and I am not exactly sure what the question is even asking. Any ideas are much appreciated?
XYZ, a facebook game, currently uses 2 third-party click exchange providers. Assume that for every 10 clicks generated by XYZ users, XYZ’s app will in turn receive 9 click credits, which are automatically redeemed on other apps within the click exchange network. Using sample data, create a model forecasting click exchanges’ contribution to new installs on a monthly basis. In other words, given the pre-click exchange acquisition projections below, show how many additional installs XYZ will acquire by adding two click exchange partners. You’ll need to make a variety of assumptions to build the model so make sure you that you clearly highlight those assumptions and explain why you believe they are reasonable.
New Acquisitions - Pre click-exchange:
Month 1: 5,000
Month 2: 10,000
Month 3: 20,000
Month 4: 40,000