I've never really worked at building affiliate websites, I have no real desire to get into that side of things. I have an affiliate program for my business and I've managed programs for other businesses so I have a good handle on what it's about and what to expect.
I have a forum website which is purely a hobby site and was never created to make money.
The hits to the site have been quite good, considering that I haven't put any effort into any form of marketing.
So a while back I thought 'what the heck', let's bang some google ads on there and see what happens. I pulled in around $300 in 6 months without having paid any attention to ad placement or anything else.
So then I decided to switch out the Google ads for Amazon.
I've used their Omakase Links primarily and placed them in the side bar of each page.
Over a short period I've recorded 3127 clicks through to my account but haven't registered a single sale - LOL
What kind of sorcery is this?
Now I know that -
- I haven't put any effort into making the site sell
- my ads are not particularly well placed or integrated
Now the fact that I've sent through the person to amazon means I've done something right, right? And now it's down to them to convert.
Surely in 3000+ click-throughs there should've been a $10 CD sale or a $20 DVD sale.
Now I don't really care that much about it and I'm not looking for various 'do this' 'try that' responses, I just thought there might be some dialogue or feedback which may help those who really are trying to make a living on Amazon.
So I suppose these are the obvious questions -
Is this normal for a 'casual' site that is not optimized for selling amazon products?
Have other folks experienced poor or zero conversions?
Is this a consequence of the category of products?
Anything else useful to suggest, please?