Can I expect this from my articles writers?

26 replies
I´ve been outsourcing articles for some times now.
But there are some things a article writer don´t seem to be able to provide me with:

Article Titles - When I request great headlines from my writer they don´t seem to be able to provide any great ones, I have to rewrite them myself. I think this is a critical factor that can greatly increase the viewings of an article, 5 articles with great titles can be get the same viewings as 50 bad ones.

Resource box - Another things that my writers don´t seem to grasp that it is important to create some capturing text in order to get that click.

Are those things something that the article writers should provide? or is
it somethings more for me as a marketer to figure out.
I just think that I shouldn´t have to tinker with the article since I outsourced this task.

How is your experience with this and should article writers provide this?
Please send some good articles writers that you are using that provides this "extra?" service

Sincerely
Karl
#articles #expect #writers
  • Profile picture of the author KenJ
    Karl

    I think that your writers should be able to write good headlines and resource boxes. They probably think they do so already.

    Maybe you like a certain type of headline that they do not.

    My headlines simply describe the content of the article with 1, 2 or 3 keywords in them. I do not go for high power headlines as my niches do not demand or need it

    My resource box is very short and simple tells the reader what to do next.
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  • Profile picture of the author Kay King
    I think you are expecting too much from your writers.

    I ask for a title that includes the keyword phrase - but I often rewrite the title to tweak it. I do my own resource box as it's too important to the success of an article to have someone else write it.

    I do the keyword research - send a specific list of keyword phrases when ordering articles - and pay the writer to write just the articles. I specify clearly the length I require and how often the keyword should be used.

    kay
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  • Profile picture of the author Sylvia Meier
    As a writer, I will provide a title if asked for and although I do my best to write that compelling title, I feel the person who ordered may need to do their own spin on it to make it just right for them.

    As for resource boxes, I don't write those. I think the call to action and the wording of the resource box is quite niche specific and better captured by someone who works fulltime in that niche than myself who writes on whatever a client orders. Resource boxes are very personal I find, as different niches react differently to different styles and it becomes too difficult for the writer to know every niche's style. Just my thoughts though.

    Sylvia
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    • Profile picture of the author davesharp
      Originally Posted by Sylvia Rolfe View Post

      As a writer, I will provide a title if asked for and although I do my best to write that compelling title, I feel the person who ordered may need to do their own spin on it to make it just right for them.

      As for resource boxes, I don't write those. I think the call to action and the wording of the resource box is quite niche specific and better captured by someone who works fulltime in that niche than myself who writes on whatever a client orders. Resource boxes are very personal I find, as different niches react differently to different styles and it becomes too difficult for the writer to know every niche's style. Just my thoughts though.

      Sylvia

      I usually expect a title for my article although many time I will alter it a bit, or sometimes change it completely.

      As for resource boxes well that's definitely my job and would not expect my writers to to that. I think it's a case of "the buck stops here", although I am sure there are many writers out there who could write a lot better resource box than me.

      Dave :rolleyes:
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  • Profile picture of the author Allen Graves
    I'm with Kay and Sylvia. (figuratively speaking, of course )

    I don't even ask for a title or resource box. I just want the body (no connection with the previous paragaph, I promise). I'll write my own titles and resource boxes.

    Really though, this should be something you should have already worked out with the writer prior to your contract agreement. If you didn't like the title or resource, and they agreed to give you a good one (which is totally subjective) then there should be a predetermined consequence one way or the other.

    AL
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  • Profile picture of the author R Hagel
    The average article writer isn't trained in copywriting. And if you're looking for awesome titles and resource boxes, then that's really what you need -- a writer who's trained in how to write sales copy. (Or perhaps you just need to hire a copywriter separately to kick out some great resource boxes for you.)

    BTW, some article writers DO have training in writing copy -- but you can usually expect to pay more per article since you're dealing with someone with a bigger and better skillset.

    cheers,
    Becky
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  • Profile picture of the author Debbie Allen
    I usually provide a title that is very related but somewhat general in nature - as Sylvia said, most Internet Marketers put their personal touches on the titles in order to capitalize on their own style or desires.

    I do not ordinarily include resource boxes with my articles. To me they are separate from the article itself and I do not necessarily have knowledge related to specific offers, etc. that should be included. Therefore, that task seems better left to the IMer.
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    • Profile picture of the author stacyfox
      I think some of it may be a matter of communication between you and your writer. My first buyer wanted keywords only as the headline because he was using the articles for WP blogs and thought SEO was better w/ just the kw in the title. So, when I started writing for others, I did the same thing. It turns out, most people want great headlines. But, until I clarified with them, I didn't know that they were frustrated with my lack of headlines. Give your writers feedback so they can tailor their articles for you.

      It also wouldn't hurt to give them a page long summary of what goes into a good headline. For instance, always use the Kw in the headline - as close to the front as possible. Numbers are a draw "7 Tips for KW...", Make sure your article delivers on the headline's promise, etc.

      Now, resource boxes are trickier. If you want your writer to do these, you MUST give the specifics of what you're looking for. For instance, you've got to give them the landing page so that if there is an offer, they can plug that in the box. Even more than headlines, an effective resource box takes good copywriting skills.

      I think you are wanting more from your article writers than most of us provide on a regular basis. That's okay. I, for one, am happy to go the extra mile for my clients. But it takes good communication and feedback. You have got to spend more time outlining the parameters of the job to get what you want.\

      HTH,

      Stacy
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  • Profile picture of the author SlickSki
    Hi,

    Sometimes the only way to get a job done is to do it yourself, While outsourcing is great I find the only way I can get things done to my standard is to do it myself, I think the best approach to take is to outsource most of the work and then do the finishing touches yourself.
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  • Profile picture of the author tj
    Originally Posted by Challe77 View Post

    ...
    I just think that I shouldn´t have to tinker with the article since I outsourced this task.

    ...

    Sincerely
    Karl
    Why can't you do it? Your idea of a good headline is maybe different - and as the one who's name is on the article you need to checkout the article anyways. I am sure for an extra payment or higher payment you will get also that part done (dunno what you're paying right now but don't expect from $ 1per article some promising results)

    Timo
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  • Profile picture of the author Challe77
    ok, guess the average writer can´t be a copywriter too.
    But neither can I, English is not my primary language and of the 70 articles I have written I have not gotten any high viewings, I think that fact speak for itself.

    Is it worth putting in an ad in the copywriting forum asking for special writers?
    /Karl
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    • Profile picture of the author Kay King
      What you could do is write a headline and bio box that give the info you want to use - and ask the writer to correct any English errors in them. That would work.
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  • Profile picture of the author Anna Johnson
    Karl - how much are you paying for your articles and what are you asking them to do? How clear are your instructions? Your expectations may be too high depending on what has been clearly agreed between you and your writers.
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  • Profile picture of the author anycontentdone
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    • Profile picture of the author M Thompson
      I would always write the headline and the resource boxes myself. Thats where the money is.

      If you want to learn to write some good headlines look at the covers top selling magazines and use a similar style . In the book in my signature, I show how to do this using a copy of cosmopolitian.

      Similarly If you want to write a quick and dirty resource box that converts use a style similar to adsense ads in your niche
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      • Profile picture of the author Tina Golden
        I always include a title, unless a customer specifically says not to, but I don't do the resource box unless requested. When it is requested, I'll do it but that usually comes with a surcharge.

        I have a team of writers and have worked with many, many writers. Very few of them have been comfortable or any good at all with resource boxes. Most of them are not very creative when it comes to titles.

        You need to remember that most writers are not marketers. When they are, you are usually going to pay more of a premium rate for that knowledge and ability.

        Tina
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author Tina Golden
          Alexa,

          That is a good part of the reason that you command a higher rate than the average writer found on this forum, though. You clearly have the ability needed but from what I've read from your past posts, you don't provide this for someone who wants to pay only $5-$15.

          I have had those who want the moon and still tell me that my usual $20 per article is "too expensive".

          From someone of your writing caliber, expecting snazzy titles and compelling resource boxes is understandable. Expecting the same things from writers who charge less than .05 per word is unrealistic, in my opinion.

          Tina
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  • Profile picture of the author R Hagel
    I agree, Alexa, that writers should provide titles. I always do.

    However, as Tina pointed out, some writers just aren't very good at it. The client gets a title, yes. But not necessarily an attention getting, curiosity arousing title that gets clicks.

    To clients who want GOOD titles and resource boxes, you'll need to find writers who aren't just spinning articles or churning out textbook-dry content. And yeah, you'll probably pay more for this kind of quality.

    Cheers,
    Becky
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    • Profile picture of the author SuzanneR
      I think it's reasonable for you to expect a good title and resource box. However, it does take time for writers to get a sense of what you're looking for.

      Perhaps you can give some written guidelines and an example or 2 of what you're looking for.

      Also, if a title, article, or resource box isn't up to snuff--send it back with comments. And keep sending it back til they get it right. When I've written for clients in the past (I don't very much anymore)--the best synergy was with clients who weren't afraid to use the red pen (i.e. editing). :-)
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      • Profile picture of the author Monika Mundell
        In the end it is a question of price!

        For me it is a given to write article titles for my clients. In fact in all the years I've written copy for my clients I never failed to do so. Resource boxes are a different matter. As many of you already stated, they need to be written with the click in mind, and not just as a boring extension of the article itself.

        Most article writers in the lower income brackets wouldn't be capable of doing this effectively, nor is it fair to expect this from them. If a client wants resource boxes written by the writer he needs to be prepared to spend more money. Unless the writer is familiar with the buying impulses of the client's target market, he or she will not be capable of writing converting copy. In that instance the exercise in itself becomes a waste of money for the client.

        Monika
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  • Profile picture of the author Barry Unruh
    How many of you send a keyword list to your writer, and don't tell them the product you are promoting?

    I see this all the time. While it is easy enough to write a title, the article, and a resource box which will work, think how much more effective it would be if the writer knew the product and could craft everything to lead your readers.

    Do you tell your writer how hard of a sale you want made in the resource box, or do you say "Can you give me a resource box?"

    Do you tie your writers hands by giving them inadequate information?

    Knowing the exact product, and knowing how aggressively you want it promoted throughout the article and in the resource box is critical to getting a well crafted article which drives traffic.

    Sometimes it is not the writer, sometimes it is the communication which is lacking. This could be on either side.

    A quick hint, which could save you a ton of work. Send a sample article and resource box with the style you prefer, and the level of sales effort you wish made.
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  • Profile picture of the author Karen Connell
    I suppose you are paying top dollar for your articles...

    If not, then you really shouldn't expect that your writer will write your resource box or your headline for you.

    As a reasonably priced writer, I ask my clients for the titles for their articles. This way I can get an idea of the angle that they want me to use.

    I never write resource boxes because, as previously said, a great resource box is subjective - what works for me may not light your fire and vice versa.
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  • Profile picture of the author dyadvisor
    Do you want fluff or articles that get reprinted in major blogs or magazines? If you want the later DEMAND your writers use something like this:

    I am a Platinum ezinearticles writer of over 300 not PLR articles. I get attention with multiple top _(up to 20, #1 to #3) Google rankings per article_, and bring in the visitors, unlike other writers who depend on readers already on the site.

    My secret, _a combination of two 3 keyword phrases and power words_ for about a 75 word headline, and then the first 200-250 main characters in subject. An example:

    *Killer Article Headlines: Power Headline Phrases Kill Competition Headings *
    (letter count = 74, each word unique, "killer article headlines" & "power headline phrases" = keywords, no single word used in same format more than once-uses variations)

    *Killer articles headlines is the power method in killing competition. The powerful headliners are down right phrases that killers use to eliminate competitors. Kill or be killed, article headings are over powering.*
    (letter count = 215, each word used once with combination. Has SEO and tabloid mastered)
    Rules: 1.25 uses per 100 words, not counting heading. Kill, killer, killers, killing, killed ALL unique. In 400 word article all could be used a maximum of 5 times.

    Hope this helps. Will be writing an ebook on this technique, along with 250 interchangeable, 15-20 word motivating - yet meaningless-go anywhere-interchangeable sentences to insert in article. Then after, or before spinning, add 5-6 of these sentence motivators to make your article 20% longer and 20% more unique.... like this idea? Creativity = results.
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  • Profile picture of the author uniquecontent
    Originally Posted by Challe77 View Post

    I´ve been outsourcing articles for some times now.
    But there are some things a article writer don´t seem to be able to provide me with:

    Article Titles - When I request great headlines from my writer they don´t seem to be able to provide any great ones, I have to rewrite them myself. I think this is a critical factor that can greatly increase the viewings of an article, 5 articles with great titles can be get the same viewings as 50 bad ones.

    Resource box - Another things that my writers don´t seem to grasp that it is important to create some capturing text in order to get that click.

    Are those things something that the article writers should provide? or is
    it somethings more for me as a marketer to figure out.
    I just think that I shouldn´t have to tinker with the article since I outsourced this task.

    How is your experience with this and should article writers provide this?
    Please send some good articles writers that you are using that provides this "extra?" service

    Sincerely
    Karl
    Hi Karl,

    Well...........I would like to give us a chance. I think I'll not let you down. Some writer are doing this business just for earning money.

    This is not just a matter of earning money but it is my profession. As a result, I would like to assure you give us a chance and feel the difference.........
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  • Profile picture of the author JGLinked
    At times I feel that if the writer is overbooked, you have to expect "less", however I don't feel an article is complete without a title. The resource box, well that is different, but should be discussed with the writer beforehand. Just my humble opinion
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