You've just blown $200 on a soload and got over 100 opt ins- what next?

33 replies
Imagine this:

You've just spent $200 on a soload - 500 clicks guaranteed
and made your first 100 opt ins but no sales yet.

Marketing budget spent. What would you do?

Would like your thoughts and feedback please.

Melvin
#$200 #100 #blown #ins #opt #soload
  • Profile picture of the author marcuslim
    lol ideally you had a low cost upsell to recoup some of that investment. Other than that, now you start following up, building a relationship, and over time, get them to buy from you.
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  • Profile picture of the author Andy Money
    I'd start pushing low cost, low commitment products to my 100 subscribers. Get my money back, then try it again with a better funnel/plan. I'd also start doing swaps to get free subs.
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  • Does anyone know any ad swap sites that have worked for them?
    and

    Can anyone do an adswap with only 100 subs on their list?
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    • Profile picture of the author Matt B
      Originally Posted by Melvin San Miguel View Post

      Does anyone know any ad swap sites that have worked for them?
      and

      Can anyone do an adswap with only 100 subs on their list?
      You can do swaps with 100 subscribers. Search for micro swaps in the JV forum - Warrior Joint Ventures

      Post a new thread if you can't find one.

      Good Luck.
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    • Profile picture of the author Kal Sallam
      Originally Posted by Melvin San Miguel View Post

      Does anyone know any ad swap sites that have worked for them?
      and

      Can anyone do an adswap with only 100 subs on their list?
      Yup, Safe-Swaps.com is used by many top players in the biz.

      I highly recommend this Service.Good luck.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Melvin San Miguel View Post

      Does anyone know any ad swap sites that have worked for them?
      and

      Can anyone do an adswap with only 100 subs on their list?
      Try Ad swaps, sell solo and buy solo mailings at Safe-Swaps. You can start swapping with any amount on your list, big or small.
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      • Profile picture of the author Coby
        Originally Posted by E. Brian Rose View Post

        Try Ad swaps, sell solo and buy solo mailings at Safe-Swaps. You can start swapping with any amount on your list, big or small.
        Another echo...

        Safe-swaps

        Seriously though - lots of folks at Safe Swaps with list the same size as yours. You can start swapping everyday if you like and hopefully make some sales of your OTO's along the way...

        Start educating your list on why they need to use certain types of products... Then show them those products
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        • Profile picture of the author Daniel Brock
          My guess is that those 100 subscribers that opt-ed in have been hit so hard with emails the past 60 days that there's no point in even bothering trying to build a relationship.

          Just my guess, though.
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          • Profile picture of the author Andy Money
            Originally Posted by Daniel Brock View Post

            My guess is that those 100 subscribers that opt-ed in have been hit so hard with emails the past 60 days that there's no point in even bothering trying to build a relationship.

            Just my guess, though.
            Probably an accurate assumption. Flip side to that is they'd be refreshed by that experience, and would be even more receptive to relationship building.
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          • Profile picture of the author milkyway
            Sorry, Daniel, I don't get it...

            Originally Posted by Daniel Brock View Post

            My guess is that those 100 subscribers that opt-ed in have been hit so hard with emails the past 60 days that there's no point in even bothering trying to build a relationship.

            Just my guess, though.
            Where are you guessing that from?

            Regine
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            • Profile picture of the author Ash R
              Originally Posted by milkyway View Post

              Sorry, Daniel, I don't get it...



              Where are you guessing that from?

              Regine
              I know you asked Dan, but this is what I've learnt -

              (Some) Solo ad sellers tend to blast their lists with solo ad after solo ad. Same with swappers.

              So subscribers on these lists will sign up to multiple lists in order to get freebies. This dilutes the message of any one marketer.

              This is one major reason why I'm so careful when doing swaps/solos.
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              • Profile picture of the author milkyway
                Originally Posted by Ash R View Post

                (Some) Solo ad sellers tend to blast their lists with solo ad after solo ad. Same with swappers.
                lol -- my bad. I misunderstood that and thought he meant the OP had blasted this particular list. And I couldn't find that info anywhere in the thread...

                Guess that shows I shouldn't visit the forum before my second coffee...


                Thanks,

                Regine
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  • Profile picture of the author igrowyourbiz
    start training the 100
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  • Profile picture of the author jamesrich1
    You should wait until you have a few hundred so its fair to other marketers doing the swap. 300 opt ins will be ok to swap for a marketer with 500. You can try with 100 and you might just find somebody that will bite but I suggest getting some more subscribers. My advice is to construct your auto responder messages to convey value.

    Just imagine yourself on the other side as a subscriber for yourself. The person wants help solving their problem and giving them help in small bites without them having to pull out there wallet is best. Build a relationship with your list and give value. That is my 2 cents.
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  • Profile picture of the author AceOfShirts
    It's hard to say without knowing what niche the list is interested in.

    See if you can find some PLR newsletters in your niche you can start sending to them. Or buy rights to a PLR ebook in your niche and break the chapters into newsletters (if permitted by the rights).

    Of course, place some ads in the newsletters to affiliate products related to the niche.
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  • Profile picture of the author Kym Robinson
    you could always survey your small list and see who is interested in what....

    then sell it to them!

    You can find plenty of good quality products that you can make 100% commission on at paygear or payspree and other sites.

    Just start building a relationship with your list and look for others with small lists that are looking to swap and get building.

    As mentioned above - get a decent funnel in place so that once you have more budget you can make a profit or at least a good ROI from any further solos you buy.

    good luck

    Kym
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    • Profile picture of the author linebelowdigital
      I'd provide a really valuable tutorial then, survey them a few days later to really see what they're interested in learning/buying. You can use SurveyMonkey's basic plan for free.
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    • Profile picture of the author Thomas_Banks
      Originally Posted by Kym Robinson View Post

      you could always survey your small list and see who is interested in what....

      then sell it to them!

      You can find plenty of good quality products that you can make 100% commission on at paygear or payspree and other sites.

      Just start building a relationship with your list and look for others with small lists that are looking to swap and get building.

      As mentioned above - get a decent funnel in place so that once you have more budget you can make a profit or at least a good ROI from any further solos you buy.

      good luck

      Kym
      Let me second this sentiment. Ask them what they want. Find out what they want to achieve and what's holding them back. Find the PAIN. Alleviate it. Pass go and collect $200,000. And yes, it really is that simple.

      I also want to ditto the sales funnel comment. If you are selling as an affiliate, your funnel should be: Low cost front end product (of your own)=>complimentary (i mean related, not free) upsell=>12 week course teaching them how to do something or a series of things and sell them the tools to do it with. First you have to know what they want and what their pain is and what they perceive as the solution. (BTW - you can get affiliate upsell products from Upsell Marketplace or Upsell Network, something like that. I think it is one of Mike Filsame's sites.)
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  • Profile picture of the author EricBaglio
    I would start off with a couple of emails that offer excellent content. This can be a link to a good video or a good tutorial. It can even be a motivational short that you compose that also lets them know what kind of person you are (build that rapport). If you want to pitch something at the end it's ok but keep it really lite at first, almost as if it's a "by the way" type of comment. You don't want to scare them off right away.

    Big Take Away: You want them to stay on your list and trust you. Earn their trust and the best will follow.
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  • Profile picture of the author travlinguy
    I didn't read all of the replies so this might have been mentioned already.

    The first thing I'd do is look closely at the ad copy of my solo. Maybe it sucked. eMail marketing is a specialty and few do it well. There is both art and mechanics involved in writing a successful email ad. Take that for what it's worth.

    Another thing, before I went blasting out yet another ad to your new subscribers I'd take the opportunity to first 'get acquainted' with an intro message that included maybe a gift or some other "welcome" premium. The first rule of email marketing is to treat your subscribers like royalty. Most people treat them like marketing meat.

    Success at marketing doesn't come by accident. It comes from knowing what you're doing and doing things well. People think that because they throw money at advertising they're just naturally going to make a buck. But it doesn't work that way.

    Before you or anyone spends money on any type of advertising or marketing it would make sense to know what you're doing and how to do it. Good luck.
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  • Profile picture of the author James42
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    • Profile picture of the author E. Brian Rose
      Originally Posted by marcuslim View Post

      lol ideally you had a low cost upsell to recoup some of that investment. Other than that, now you start following up, building a relationship, and over time, get them to buy from you.
      Originally Posted by James42 View Post

      lol ideally you had a low cost upsell to recoup some of that investment. Other than that, now you start following up, building a relationship, and over time, get them to buy from you.
      There appears to be an echo in here.
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  • Profile picture of the author xfelipex
    i just did this same thing... in fact i had lot of opt-in's like 200 for 500 clicks ... ive being emailing them and all i get is that they unsubscribe after i emailed them..

    it sucks big time

    and the guy who i booked the Solo Ad, its a pretty big name here on the forum so.. i dont know what else to expect from solo ad's anymore.
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    • Profile picture of the author Kal Sallam
      Originally Posted by xfelipex View Post

      i just did this same thing... in fact i had lot of opt-in's like 200 for 500 clicks ... ive being emailing them and all i get is that they unsubscribe after i emailed them..

      it sucks big time

      and the guy who i booked the Solo Ad, its a pretty big name here on the forum so.. i dont know what else to expect from solo ad's anymore.
      What are you emailing them? Was it promos right off the start?
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  • The subscribers receive a FREE 7 day marketing bootcamp, a couple of FREE reports and then a chance to purchase a 6 hour recorded IM workshop for $19.95....then testimonials of the membership site promoting the membership site.
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  • Profile picture of the author Ash R
    Melvin, building a relationship with people who've been swapped and solo'd is sometimes tough going, but that's what you've got to do.

    Take some time to build your subscribers' trust. Remember to distinguish yourself from other marketers and try to get them to know who you are.

    Definitely have an upsell - with solos and swaps I've found that a great converting upsell will recoup most of my costs. The recording at $19.95 is a bit steep for someone new to your list - a lot of these people will be newbies who want something cheap. For me, a $7 product has converted waaay better than even a $17 product. Plus, you are identifying more buyers, so your list segmentation is better if you pick a lower priced product.

    Hope that helps!
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    • Profile picture of the author Daniel Evans
      I would have had a plan in place before I seeked to build a list.
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      • Profile picture of the author Ash R
        Originally Posted by webcore View Post

        I would have had a plan in place before I seeked to build a list.
        Webcore, that's so true. My very first list, I didn't have much of a plan, and had to create an autoresponder series in a rush!

        I would've done much better if I'd created the series first and had it all ready and set to go before building my list....

        Ah well, we all learn from our mistakes
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  • Profile picture of the author feliciayapsl
    First, start building a relationship with your list. Provide valuable content to them & gain their trust. Do not start pushing them products to buy if you want to lose your subs.
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  • Profile picture of the author Folusho Orokunle
    If you bought a solo ad we must assume that the solo ad seller has sold many other solo ads as well.

    Here's the thing.....The system is Rigged!

    What I mean by that is: Would Amazon sell you a solo ad to their list so you could promote your stuff for only $200.

    There's a sub market in the IM market that's been growing over the past few years called (I just made this name up) "Solo Swapper Profiteers"

    These are NOT the type of solo ads that you want to buy unless you have an AMAZING backend with higher priced and lower priced products.

    Those 100 subscribers you got are being pounded with hundreds of emails everyday, so while you're building a relationship with them, they won't even see your emails.

    If you could see inside of their email account of the typical "list junkie", you would see 2056 emails in their inbox and 10,478 email in their SPAM folder.

    This is why the Solo Swapper Profiteers sell solo ads and do swaps. They can make WAY MORE money selling solo ads then promoting to their own list.

    I've been able to overcome this but it's because I have backend products that are $1k or more.

    If you're selling $10 products, you will find it VERY difficult to make 20 $10 sales from a list of 100 swapped and solo'd email subscribers because they weren't truly "interested" in the first place. They're mostly just junkies.

    There are a few other tricks besides having higher priced backend products, such as immediately connecting with them on places like facebook, etc...

    Ok this post has been TOO LONG, I hope this helps.

    To your success and God Bless.
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  • Profile picture of the author Chris Ditfort
    First, I'd make sure my follow up messages were setup lol
    If not then I'd probably write something everyday, untill I have a few months worth of follow up messages, add in affiliate links. Then build more traffic using FREE traffic methods, and get more opt-in and the cash will come rolling in since I setup the messages already.
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  • Profile picture of the author Ash R
    Hey Regine - I'm with you on the need for coffee!

    I'm glad my answer helped - however, don't be put off entirely, it is still possible to earn off a thoroughly blasted list too, you just have to stand out in the inbox
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    • Profile picture of the author milkyway
      Originally Posted by Ash R View Post

      I'm glad my answer helped - however, don't be put off entirely, it is still possible to earn off a thoroughly blasted list too, you just have to stand out in the inbox
      lol -- I'm not in the same situation as the OP, so no reason to be put off...

      Was just wondering if I had missed any cue in the thread. :-)

      Regine
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