How Frank Kern Makes Millions

You've only just realised?

Don't forget that there is the obligatory 2k course and then the live events where you have to pay handsomely to learn about.....selling stuff. Who'd have thought you could make money from selling stuff?

I would say technically you're right. Especially as far as internet marketers teaching in the internet marketing/make money niche is concerned. So as far as this niche is concerned basically everyone is teaching the same thing, but there are many different methods being taught on how exactly to do it and what methods to use.

Affiliate offers and selling their own products....

Product creation is by far the more profitable of the two for marketers like Frank Kern.....its then a question of the odd affiliate offer here and there to top up their earnings...

Chris

you are missing a few things...but not much

Frank Kern doesn't just sell affiliate products. Frank Kern creates his own products, holds live workshops, seminars, etc.

1. I've seen plenty of stuff from gurus that have nothing to do with affiliate marketing. Jeff Walkers Product Launch Formula. Franks Kern Mass Control. John Reese Traffic Secrets. Mike Filsaime's Butterly Effect. I could go on and on. But none of these are teaching affiliate marketing.

2. You might do well to stand back and ask yourself why a lot of these 'guru's are telling people to build lists and promote offers.

Here's a little excerpt from an email Mike Filsaime personally sent me a few years ago. It made a BIG difference to my online journey at the time. Sometimes you just need to hear it from the right person...

"Screw SEO, screw CPA screw web 2.0 ( for now) screw it all. If you focus on giving stuff away for free, and building a list, man I am telling you... you can get 40 optins per day. In 1 year you will have 15k members and make $15k a month just as an affiliate.

Let people know you through video. Get started on building a list and relationship and watch what happens. FORGET EVERYTHING else for now.

If you take this advice and become a world class list builder, you will have everything you ever wanted. Focus JUST on that like a laser. Make money as an affiliate with the list.

And as the list grow, you will make money 1000/m then 3000/m etc on your way to that 15lk and beyond..."

Building the brand (himself), building hype and building demand ... yep!

Although it is stated quite often, the phrase "the money is in the list" holds a lot of weight. Even further than that I would say that the money is in your relationship with the list. Treat a list well, provide content and don't over promote and your list will take care of you.

Kind of.

It's largely the same in every niche though.

In any profitable internet marketing niche, there will inevitably be one or two gurus who popularize a set of ideas, and then a flock of immitators who come along and try to leech off that main set of ideas by repackaging them in using slightly different terminology.

This happens most frequently when a previously "underground" niche finally gets a bit of mainstream exposure.

For example, the whole men's dating/pickup artist niche was largely a very underground "fringe" niche, until some guy wrote a book that hit the mainstream and brough a certain set of principles within that niche (i.e. harrassing random women at bars and clubs following a set 1-2-3 procedure of sexual escalation) to the public. Suddenly, you had a lot of guys writing e-books dispensing advice of the form "to get women, you need to go out, approach stangers, and quickly get them to like you by performing a variety of tactics to show that your social status is higher than theirs."

You also see this pretty often in the diet and exercise niche. People are always wanting quick magic pills to help them lose weight. Often, someone will come up with a weight loss system that either lets you keep eating junk food (the zero carb diet thing) or jazzes up boring exercise stuff by turning it into a song and dance thing (tae-bo). When one of these methods gets very popular, you will naturally see a ton of imitators popping up trying to capitalize.

In internet marketing, the list build + product promotion formula gets imitated a lot for one reason: it works. To date, nobody has come up with a more cost effective system of promoting what you're selling than having a large, active list. So for the forseeable future, people will keep making products on this topic.

Frank kern is actually killer.

Do not buy his stuff, just sit back and learn what he is doing and how he is doing it. The magic is in how he does it, not what is in his products.

Now I am not saying his products are crap, cause I have about 75% of them, and they are great.....but I have learnt more from just sitting back and watching him, and his videos, and what his is doing, rather than his content.

He does not spam his list, and does not email often, but when he does, you know the stuff is going to be pretty good right. Learn from this, and just watch all the processes he has. Its magical....and yes!, building a list is the single most important thing to any business. Once you realise this, and create a good relationship with then, you will never look back.

I'm just like you...I learn alot of stuff from Jim Cockrum...he seems to be very knowledgable about IM...the one thing he always tells people is concentrate on building a list...Forget about website or affiliate marketing...build the list first and then you'll have the traffic you need to affiliate market and build a website...

I think Ima listen to all of the gurus on this one...Build the list dude...

Build a big list, create a relationship with your list, create your own product/course and market your product and other peoples affiliate products to your list. Wow...I did that in one sentence...

Yeah, simplicity at its best. Ain't it cool? Here we all are trying to find the holy grail and it's all about building a list. Hmmm... Seems this Internet Marketing stuff is nothing but a numbers game with a few adjustable features. Nice.

Frank Kern got rich off of learning the skill copywriting and using it to launch his own products, build massive affiliate teams and help other marketers have big product launches by doing the copywriting.

List building and marketing to same is what IM is all about

It took me a minute before I realised, wait a minute... what do all the big dogs have in common? A huge responsive emial list! hmmm...Offcourse its never easy to have a huge responsive list but it sure is do-able through HARD work..Then almost everything else becomes Easy..
Man I'm telling you it took me a minute.

All what matters now is: the ratio between clickspen rates: conversions.



Kal...

You know the other day I decided to look up one of these "gurus" mansions in middle america. He was always talking about how much money he makes, how he has all these cars and lives in a huge mansion, even took photos outside.

Through a little bit of research and public records, I found his phone number and address.

So his "multi-million dollar" mansion, turned out to be worth $425k. The photos he took wasn't his house. Not saying the guy didn't make money, probably makes a nice income, but he didn't make the tens of millions he claimed through affiliate marketing.

All of these guys speak at the events, charge you for money. They prey on people's desire to make money, and they make all their money on that. They take stuff that everyone writers about, repackages it and then sells it to you.

They used to be called snake-oil salesmen, now they are "make money online" guys.

Don't forget the product that's being sold.
This is the missing ingredient.

95% of online marketers don't make any money. I'm willing to bet that about the same percentage don't have a product of their own selling.

Think about it.

Hmmmmm..

Build list

Sell to list

Make money

By George, I think I've just cracked the code!

Woo hoo...

For perspective, is it just me or is what Warren Buffet does simply buy and sell stock?

There's no "simply" about it.

Yes, but building a list, like others have stated is the bulk of the battle. In order to get others to trust you, or opt in to what you are saying/selling you need to bring credibility to the table. So yes, profit is a byproduct of the value you bring to others.

Over the years, he has built trust amongst his subscribers, built a massive list I am sure, and markets to that list. Created products, talks at seminars, the whole gambit.

He is just unlucky, in his day starting out, they didn't have shiny push button things to make you rich the next day, he had to actually build a business. Sucks for him, we all get to push buttons! MUAHAHHAAH

Building a list is a big part of what Frank Kern does and what we should all be doing.

The difference between Frank and most marketers, (other than being cooler than the other side of the pillow) is that he has systematically built a persona as being one the greatest marketers online. Now this persona has become reality. Others now spread his persona for him. This is one of the most important parts to his greatness.

So, Frank Kern does build a list but because of the above his list has a perception of him and feel like they have a relationship with him.

His perception and perceived relationship he has with his list is one of his greatest achievements.

Thank you for the share. I am on fire to do the same

Yes, that is basically correct. They also sell their own products to their lists as well.

Just to clarify whether Fran Kern sells affiliate products or not:


That's from an email that I received 4 days ago.

He first of all is a brilliant marketer which sell to you his brand FRANK KERN.

After that, all he send's you is just pure genius, even the simplest video has value in it (or a beautiful beach).

I never purchased any of his products, but I love to follow him to see how he does it.

G.

they know what people want to spend money on even if it really doesn't help them.

What they *teach* and what they (really) *do* are two very different things. You'd get a much better answer by asking people in their inner-circle about what's going on and how they make their money.

Do they make money by building big email lists and sending email offers? Sure. A few grand here and there. Nice cash-flow to keep a business running -- but not the "secret to their success" by a long shot!

At the risk of sounding arrogant (too late, right?) I'm going to throw you a few nuggets that can transform anyone's Internet business. I could go back and forth and make a point and then back it up -- but who are we kidding? As awesome as this place is, I'm still at a free forum so it really wouldn't be worth my while to start a coaching session.

So, without further ado - here's the meat 'n potatoes...

1) They are not in the "build a big list and email them promotions" business.

2) They create offers. (That's the real business they are in) I'm not talking about "products" -- I mean offers. An offer is basically the block of text at the end of a sales letter that defines what they're offering and calls people to action. They are masters of "irresistible offers". The actual product is a by-product of the offer they create.

3) They use those offers to solicit partners with clout (big lists, name recognition, industry expertise...etc). (Kern calls his group the "Syndicate").

** It's important to note that even INDIVIDUALS with lists upward of 300,000 subs - are still going to have a tough time moving a lot of high-ticket products. That's why you need an inner-circle. No matter how you slice it YOUR own lists will only buy so much of the stuff that YOU produce. So you need to cross-promote to keep a fresh flow of customers and subscriber coming in (ones that are not tired of you already).

4) The real list building stage is done by (drumroll) YOU (the huddled masses) when you drive traffic to the product "pre-launch" site through your affiliate promotions, SEO campaigns etc. You're probably looking at around 50,000 "new" subs and up (on average) for these promotions.

5) I don't know why I'm numbering these points since they are not necessarily in order. Whatever.

6) They distill the big email list to find the big spenders and focus on selling those folks more often. (Less than 2% of the bulk email list in most cases)

7) They QUIT EMAILING their best clients and move to more profitable channels. (This is where they are actually making their cash)

So, yeah - that's a little bit about the real business going on.

And just because I'm feeling particularly abrasive today, I'm gonna get brutally controversial right now and straight up fly-in-the-face of most of the commenters in this thread when I say that EVERYONE making real money in this business is NOT following the "grow a big list and email offers" to make money.

Why? Because anyone that actually knows what they're doing would rather put a gun to their head than build a business based on an email list! Scream at the top of your lungs all you want, the fact is that, dollars-to-donuts, emails are the ABSOLUTE WORST converting communication medium in the entire history of mankind!

You see the emails and the websites...

What you DON'T get to see is the real sales funnel (upsells, cross-sells, phone pitches, direct mail pieces...etc) which is where the real money is made.

Now...since I've applied my sunscreen...let the flaming begin...

I tried to send for 2 different free ebooks but both contact points were dead?

He finds out what people want, and then sells it to them - that the stuff he sells is just so much better than everyone else's stuff, and he over delivers, he's super cool and very likeable.
He studied the old school direct marketing guys, learnt from them and applies that stuff in his business.

"Frank Kern" - Is a character created in late 2000 by Young & Rubicam to gauge the internet media IQ.
(The actor Peter Snozlofsky is frequently seen playing the character on screen.)
It is a brand creation, much like Betty Crocker, and Chef Boyardee, and Ronald McDonald...

The character was loosely based on The Big Lebowski - a 1998 comedy film written and directed by Joel and Ethan Coen. Jeff Bridges stars as Jeff Lebowski, an unemployed Los Angeles slacker and avid bowler, who is referred to (and also refers to himself) as "The Dude". After a case of mistaken identity, The Dude is introduced to a millionaire also named Jeffrey Lebowski. When the millionaire Lebowski's trophy wife is later kidnapped, he commissions The Dude to deliver the ransom to secure her release.









:rolleyes:

Lol there is nothing magical about what these so called gurus do.

They simply use their 'inside' circle of friends to hype up whatever crap product they're launching (never at the same time). It's like a big circle jerk.

Then naive and gullible people by their ****.

They would have been arrested years ago in Europe, only the USA allows people to scam people so easily.

The money is in the list.... Keep building a list for every niche

They do come out with products. Some one a year others a few and some many, but yes it is about building a list. And yes you need to subsidize while your between products so affiliate sales is good for that.

The money is in the list.

An awful lof of the products teach the exact same methods just rehasehed. Ive never bought any of frank's products but I am now getting coaching from a warrior here.

It is very expensive but I can really see myself making a lot more money from it.

Fergal

How do you get on his list? Wouldnt mind checking out his AR stuff.