What Is Your Opinion Of The Music Lesson Niche?

20 replies
I am working on a new music lesson website and I am wondering what your general opinion is on this niche. I was going to post my site and ask for critiques but I have to have 15 posts before I can do that. I guess I have the cart before my horse.:rolleyes:

Thanks,

Aaron
#lesson #music #niche #opinion
  • Profile picture of the author TinMan100
    Have you checked on the KW search volume?
    {{ DiscussionBoard.errors[5097663].message }}
  • Profile picture of the author Brendan Vraibel
    I'm from a small Irish community in Boston and grew up playing the bagpipes. One of my first ventures in IM was going to be teaching how to play them and I was crazy excited. I then did some quick keyword research and the search volume just wasn't there. On top of that there was plenty of free info out there about how to learn.

    I'm not sure if this is the type of thing that you're considering but if you are be sure to do some proper research beforehand to make sure it's worth your time.

    Good luck!
    {{ DiscussionBoard.errors[5097683].message }}
  • Profile picture of the author Emotia
    I think it could depend on what type of music lessons you'll be offering.
    {{ DiscussionBoard.errors[5097832].message }}
    • Profile picture of the author bretski
      For S&G's, maybe... but the niche lacks the "hunger" that I usually look for in a niche; people that are dying for information or a solution to a problem. Sure, playing killer riffs is great and being a rock star has its benefits but it might be a little tough.
      Signature
      ***Affordable Quality Content Written For You!***
      Experience Content Writer - PM Bretski!
      {{ DiscussionBoard.errors[5097860].message }}
  • Profile picture of the author HazeBlazer
    I have a friend who had his blog on learning how to play guitar, he made his own videos and everything but profited very little from the niche. It depends what sub niche in the music lessons area we're talking as well, I'm sure you'd get more people wanting to learn to be a master at guitar hero then to learn how to play some ancient chinese instrument that no one has.
    {{ DiscussionBoard.errors[5097924].message }}
  • Profile picture of the author Online Bliss
    There would not be so many Guitar Centers and other
    Music Stores if there wasn't hungry customers.
    I have found plenty of e-books on Guitar, Voice, Piano Lessons etc.
    That you could resell.
    I know, it's probably not a super profitable niche.
    My Advice is to add that niche to your portfolio.
    Especially if you have the passion for it Musicmuseman.
    It might pay for a few guitar picks.
    Signature
    You've got it Made
    with the Guy in the Shades!
    {{ DiscussionBoard.errors[5097999].message }}
    • Profile picture of the author Brendan Vraibel
      Originally Posted by Online Bliss View Post

      There would not be so many Guitar Centers and other
      Music Stores if there wasn't hungry customers.
      I have found plenty of e-books on Guitar, Voice, Piano Lessons etc.
      That you could resell.
      I know, it's probably not a super profitable niche.
      My Advice is to add that niche to your portfolio.
      Especially if you have the passion for it Musicmuseman.
      It might pay for a few guitar picks.
      I definitely don't doubt that it is a niche that probably isn't going anywhere anytime soon, I'm just unsure how much money is being spent in the industry. A quick Google search will turn up a number of free tutorials for a lot of instruments so I just don't know how much people will be willing to pay.

      As a disclaimer, I have been known to be wrong just as much as right.
      {{ DiscussionBoard.errors[5098098].message }}
  • Profile picture of the author musicmuseman
    We are focusing on drums, piano, saxophone, and clarinet for now. To clarify, this is a subscription based site and I am creating all the content (6 instructors with quite a few lessons taped and edited.) I have a lot to learn in the search engine ranking department. I believe I have good content but I am worried about driving enough traffic to the site.

    I will try to post useful stuff on here so I can come back and post my url. 13 more to go...
    Signature

    All The Best,

    Aaron

    {{ DiscussionBoard.errors[5098096].message }}
  • Profile picture of the author ericbryant
    Well, consider that you have a never-ending supply of students coming of age daily. FANTASTIC niche. Not to mention the wanna-be's, wanna-try-it's of all ages, and older students with the cash to finally learn music like they wished they did decades ago.
    Signature
    www.CoreZero.com
    - Social Media Marketing Strategy & Consulting

    - Custom Wordpress Website Design & Blogs

    - Wordpress Speed Demon? Click Here!

    - Live the life you love... now!
    {{ DiscussionBoard.errors[5098484].message }}
  • Profile picture of the author James42
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[5098562].message }}
    • Profile picture of the author GeoMasters
      I had a similar situation with one of my products. I didn't know if music lessons were going to sell but I launched my music product anyway. It all came down to keyword research for me. Got 4k searches/month and I went through with it and sales are ok but not great.

      Just off the top of my head I'm thinking FB ads to college students. I remember when I was in college all these kids practicing every day and something like that may be good with that crowd.

      Also, my thinking when I created my music product was to go through with it if It wasn't going to take me long to create anyway. What can you lose?
      {{ DiscussionBoard.errors[5098640].message }}
  • Profile picture of the author RSingha
    Make your program attractive for affiliates to promote and you'll see a lot more sales
    {{ DiscussionBoard.errors[5100440].message }}
  • Profile picture of the author Mitsakis
    Music production software like dubturbo seems to sell well. I think more and more people are interested in computer based music production than real musical instruments. That's my opinion.
    Signature
    .
    {{ DiscussionBoard.errors[5100486].message }}
  • Profile picture of the author RichBeck
    musicmuseman,

    Instead of being a "me too" membership site... Why not put a "twist" on it? :-)

    I would use the "pre-recorded" lessons as a low cost entry point... Then, I would upsell them to "live" lessons with a teacher.... Personal lessons via webcam....

    Each teacher would have his "specialty" and have a few videos on the site "showing off" his skills.... You may have a teacher whose specialty is rock guitar.... You would have a video of him playing an Iron Maiden riff... and a video of him playing a Scorpions riff..... and several more videos. This is much more engaging than saying "Joe specializes in rock guitar"...

    All the Best,

    Rich
    {{ DiscussionBoard.errors[5100664].message }}
  • Profile picture of the author realnetworker
    I will add my small bit here, since I personally have a music lesson related site. I did not produce any of my own products, I found plenty to promote on Clickbank. I originally started the site, How to Play Keyboard - Learn how to play keyboard online! because I love music, and had just gotten a keyboard myself.

    I really did not care so much about how much money I made on the site, as the fact that to me it was about something I loved. I believe it does make a big difference, and others can see it, if you are passionate about what you are promoting.

    And now, funny as it might seem, my keyboard site is my best site so far - it is 7 months old, ranking PR2, with over 3,000 unique visitors a day. AND, just today, I discovered that I made my first sale EVER, on a Clickbank product, a piano course.

    So, I think if you have a good-looking site, well optimized, decent monthly searches, medium competition, and promoting in a niche you love, you should be successful with it My keyboard site has two types of content, I have a blog, where I add music tips, etc. And then I also have a videos section, where I pick good videos from Youtube to share on my site.

    Just some ideas that might help your site become popular. You can always hop over and check out the layout/appearance of my site, if you need ideas I'd say, learn as much as you can about SEO etc. or otherwise, outsource to places like fiverr.com, which is what I do a lot.

    Good luck!
    Ruth
    {{ DiscussionBoard.errors[5100717].message }}
  • {{ DiscussionBoard.errors[5103704].message }}
  • Profile picture of the author vtotheyouknow
    Hey Aaron,

    I sang and taught classical voice professionally and my first product was How To Sing Opera - Sing Opera Now which I released long before I knew anything about IM or the crappy search volume my main term gets! :-)

    So make sure you do some solid keyword/niche research.

    I also promote several singing lessons products as an affiliate and I have to say they do well but I flat out refuse to promote products where the teacher doesn't know what the heck they're doing and I even had some guy tried to sue me because I left an honest review of his crap product on one of my sites. ANYHOWWW, it's a great niche, quite competitive but if you can build a mailing list and a relationship, it can be very lucrative.

    Best of luck!

    Originally Posted by musicmuseman View Post

    I am working on a new music lesson website and I am wondering what your general opinion is on this niche. I was going to post my site and ask for critiques but I have to have 15 posts before I can do that. I guess I have the cart before my horse.:rolleyes:

    Thanks,

    Aaron
    {{ DiscussionBoard.errors[5105824].message }}
  • Profile picture of the author musicmuseman
    Thanks for all the comments. We are a multi instrument site so we have many niches i suppose. I know nothing about SEO so I am guessing the best way for me to get traffic and sales is to use affiliates. I do all the taping/video editing for the site and my partner does all the coding. Should I use a site like fiverr to hire an SEO/copywriter? My site should show up in my sig now if you guys want check it out.
    Signature

    All The Best,

    Aaron

    {{ DiscussionBoard.errors[5108141].message }}
  • Profile picture of the author Jonathan Price
    Hey musicmuseman,

    When I first started in Internet Marketing years ago, I was introduced (through Corey Rudl) to a guy called Jermaine Griggs who had a very successful site called HearAndPlay. Basically Jermaine teaches how to play piano and gospel music by ear. Back in 2004 he was making $200k/year and was on track to make $400k the following year (I remember as I used to watch the DVD interview between him and Corey Rudl all the time for inspiration lol) - why don't you check out what he's been doing. I think it's a great niche, simply because I've looked into his site and seen so many dedicated fans, he's got a huge library of backend products and that can only happen when your business model is working. So to answer your question, your niche is great, depending on how you execute it

    Thanks,
    Mark
    {{ DiscussionBoard.errors[5108466].message }}
  • Profile picture of the author Raydal
    Jermaine Griggs has been involved in internet marketing for
    some time now so you should get some good lessons if
    you study what he is doing at Piano Lessons - Play Piano By Ear

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[5108534].message }}
  • Profile picture of the author dms321
    I think, it does not matter whether you like the niche or excited about it. If it does not have enough search volume then it is probably not profitable.
    That is how I would approach it.

    Good luck.
    {{ DiscussionBoard.errors[5141197].message }}

Trending Topics