selling directory placements

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My friend has a plumbers business directory focusing on a plumbers across the country. His site is similar to this one
Code:
http://www.findaplumber.com/
. My friend offered to give me a kickback for every local business I can sign up. Can you guys help me with some powerful strategies that will generate leads and turn prospects into sales? Maybe this could even turn into a JV deal?
#directory #placements #selling

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