At first we decided to create a wordpress popup plugin, with a drag and drop editor, to make it as easy as possible for anyone to use. And it worked GREAT and we have got nothing but positive feedback. BUT we also got 1000 feature requests and have implemented most of them. Monday ( We think if everything is ready) we are going to release ver 3.0 but the problem is, with all the new features, popups are now a very small part of what it can do, but by focusing on the name mow pop we have made naming/marketing the product much more difficult.
Im going to list the main features of V1 and V3 and if anyone could help me with how it should be marketed I would greatly appreciate it, Do we need to change the product name, and release as a new product ( If we do this YES anyone that bought would be upgraded just to cover that question upfront lol ) or..... I dunno an or lol Ill name the old/new features and would love some help in figuring out the best coarse of action with this...it got me stumped along with the members of the team.
Ver 1.0 Features :
-Actual Drag And Drop Editor.
-Exit Popups with alerts
-Then the ability to set multiple popups per page in rotation, and run spilt tests, as it tracked popups and clicks.
-import any form code in 1 click....aweber, mail chimp etc.....
-over 2000 preset images to be used
Ver 3.0 Features
-all the features of ver 1 +
-Sticky banners ( top bottom left or right slide ins)
-Hover text ( appears in bubble when "keyword" is hovered on similar to advertising scripts)
-Tabbed slide ins ( ex : tab says "contact us" and when you click it the contact form you designed in the editor slides out ... you define what that the tab says and design the form in the editor)
-shortcodes , build it in the editor then take the short code and put in on a page
-rotating shortcodes, rotate through multiple froms on page page load by entering more than one id in the shortcode.
-widgets - add a shortcode to a text widget and it will pull the code for the design made in the editor into the widget
-templates - a bunch of designs we did in the editor that are in a template section, that you can load into a popup,widget or page and modify in the drag and drop editor.
-better tracking system
+ much more......
if anyone wants to see the video for ver 2 you can watch it at WordPress Popup Plugin | Popup Plugin Software | MOW POP .
You can see how we painted ourselves into the "popup" corner. and now the plugin can essentially control an entire site if you want, you can design full pages, the header of the site, the footer widgets, popups, slid-ins, tab sliders, text ads and we are still adding things for the next release. plus a bunch of stuff that I didn't cover here.
So my question, is should we repackage as a new name? or keep the name people have become use to and do a better job marketing features.
I guess its a good problem to have, but at the same time really confusing lol.
Anyway Ill stop rambling, I assume people here have run into simalar issues, and may be able to lend us some advice. Thanks in advance!