Advice on adding a physical product to my sales

by DavidG
19 replies
I am currently creating a weight (fat) loss info product. This program will be for those who want to lose their weight naturaly and effectively.

No supplements.

I plan on making it membership style where I release a video with actionable steps. I plan on showing the A-Z on how to lose weight naturally the thing is (without getting into too many details) not alot of people know about skin folding - which imo is the best way to get feedback (You want to lose fat not weight - IF you want to lose weight cut off your leg). So I want to add a skin folding product (for those of you who don't know it basicaly measures your fat by folding your skin since most of it is underneath the skin)

Of course I will add the 30 day gaurantee but I don't know what should be best..

Add the phsycal product with the purchase or make it optional?

I hear that refunds are low when you add something physcial to the sales which sounds nice.

Thanks,
regZ
#adding #advice #launch #physical #product
  • Profile picture of the author Verisimilitude
    I really don't wanna play the asshole and rain on your parade, but there's a gazillion weight loss programs out there. Have you considered why someone would choose your program over your competitors? If so, does the physical product make sense based off that reason? If not, it may just make your product pitch sound like a kid's cereal pitch (free prize inside!).
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  • Profile picture of the author DavidG
    Incase you haven't heard "Truth About Abs" and "FatLoss4idiots" are million dollar infoproducts. I have both those products and do you know what's the difference between those products and the information you could get for free at a library or a simple forum search?

    Sales Letters/Marketing.

    I advice you start looking into Sales Letters and Marketing and you will understand.

    To answer your questions;

    One big factor is skin folding - you don't hear this in info products these days let alone natural weight loss - and I promise you atleast 1 person who views this thread has no idea what that is and will google it.

    I'm not worried about converting - I just want advice on the idea of adding a physical product to the sales in order to give the full "A-Z" on weight loss.

    regZ
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    • Profile picture of the author Verisimilitude
      Originally Posted by regZ View Post

      Incase you haven't heard "Truth About Abs" and "FatLoss4idiots" are million dollar infoproducts. I have both those products and do you know what's the difference between those products and the information you could get for free at a library or a simple forum search?

      Sales Letters/Marketing.

      I advice you start looking into Sales Letters and Marketing and you will understand.

      To answer your questions;

      One big factor is skin folding - you don't hear this in info products these days let alone natural weight loss - and I promise you atleast 1 person who views this thread has no idea what that is and will google it.

      I'm not worried about converting - I just want advice on the idea of adding a physical product to the sales in order to give the full "A-Z" on weight loss.

      regZ
      Doctors have been using skin fold calipers to measure fat for decades now. Giving it a new idiosyncratic name may not increase satisfaction as much as you think. Furthermore, there are already electronic devices out there that can accurately measure your actual body fat content by running a weak current through your body.

      Also, anyone who has ever lost a significant amount of weight will tell you that measuring fat with calipers doesn't always work because your skin doesn't always shrink fast enough to accommodate the rate of fat loss. That's why a lot of people who have undergone significant weight loss have issues with stretch marks.

      But it seems like you already have your mind made up, so I wish you all the best.
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      • Profile picture of the author DavidG
        Originally Posted by Verisimilitude View Post

        Doctors have been using skin fold calipers to measure fat for decades now. Giving it a new idiosyncratic name may not increase satisfaction as much as you think. Furthermore, there are already electronic devices out there that can accurately measure your actual body fat content by running a weak current through your body.

        Also, anyone who has ever lost a significant amount of weight will tell you that measuring fat with calipers doesn't always work because your skin doesn't always shrink fast enough to accommodate the rate of fat loss. That's why a lot of people who have undergone significant weight loss have issues with stretch marks.

        But it seems like you already have your mind made up, so I wish you all the best.
        Talk about lack of information.

        Weight Loss is an issue that can be dealt with ONLY by eating right and eating properly. Agree? Well then why are Info products making millions a day selling this statement in a far more complicated simpler way?

        I never said that I discovered Skin Folding (but will consider it a title for a future product) - I said no one talks about it, no one supports the idea of getting accurate feed back. No one wants to lose weight and then gain it back because most of the weight was muscle and therefore weak; which compromises the success.

        Alot of people that make it in the show " The biggest looser" end up fat again a few months later because thier bodies are in starvation mode. Thier bodies don't know the difference between a diet and starving. This product will focus on healthy weight loss - not 10 pounds in 1 week or 100 pounds in 3 months.

        Those are just "Diets" a temporary thing, it's about lifestyle.

        There are people out there who if read that little bid would be interested in this program because they NEED this. I satisfy peoples needs through helpful packaged information.

        It's called Information Marketing, look it up.


        Now on the part about devices that give acurate information?

        That's correct - but you see, those same devices don't consider for other parts of your body.

        For example the electric shock that goes through when you hold one of those devices only circulates through your upper body so the percentages are only accurate for one half of the body. Which in my opinion won't be so accurate will it?

        There is also the scale where you stand on and it "accurately" detects your fat percentage? Well same story instead this time it's lower body.

        Not to mention they go for about 300 a pop.

        Skin Folding is very accurate, the product is about 20 bucks and you can have tests everyday instead of going to the clinic everyday.

        FYI - Skin folding is about measureing fat - which is why you measure by the size of the pinch. Based on the pinch you follow a formula and you will get your rough body fat. It's not based on your length lol.


        Thanks for the input though.

        regZ
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        • Profile picture of the author Verisimilitude
          Originally Posted by regZ View Post

          Talk about lack of information.

          Weight Loss is an issue that can be dealt with ONLY by eating right and eating properly. Agree? Well then why are Info products making millions a day selling this statement in a far more complicated simpler way?

          Disagree. Exercise is much more important. I don't see how that's the message you got from my previous post.

          I never said that I discovered Skin Folding (but will consider it a title for a future product) - I said no one talks about it, no one supports the idea of getting accurate feed back. No one wants to lose weight and then gain it back because most of the weight was muscle and therefore weak; which compromises the success.

          And I never accused you of claiming that. I'm just reminding you that this kind of measurement is not new, despite "skin folding" as a term being somewhat novel. No one talks about it? Where are you getting this data from? A simple google search of "skin caliper test" netted over 900k results. Go on youtube and search "skin fold test", and sort by relevance. The views for the videos just on the first page adds up to 187955. Furthermore, just because people don't develop verbal diarrhea over certain topics or ideas doesn't mean they're not aware of it. Not all ideas are created equal, and not all ideas warrant the same volume of discussion.

          Furthermore, you lose fat without losing muscle by minimizing muscle loss. A big part of that is maintaining steady exercise (and the right kind!) and a net caloric deficit. Pure cardio is not ideal due to its catabolic nature. Pure anaerobic is not ideal due to the caloric deficit leading to muscle breakdown.


          Alot of people that make it in the show " The biggest looser" end up fat again a few months later because thier bodies are in starvation mode. Thier bodies don't know the difference between a diet and starving. This product will focus on healthy weight loss - not 10 pounds in 1 week or 100 pounds in 3 months.

          "Starvation mode" refers to when your body's basal metabolic rate decreases in response to a large caloric deficit. One of the biggest problems with it is the muscle loss that results from prolonged "starvation". It's why people "lose weight and then gain it back because most of the weight was muscle and therefore weak" (your exact words). And yet, you seem to think that its biggest detriment is the "confusion" of the body between dieting and starving. That's just another way of describing what starvation mode is. Now you're just going in circles.

          Furthermore, people on "The Biggest Loser" don't just diet, they also do an obscene amount of exercise to lose that weight.

          Do a google scholar search for "Adaptive reduction in basal metabolic rate in response to food deprivation in humans: a role for feedback signals from fat stores." Some good info in there about that.

          A decrease in basal metabolic rate means your body begins to burn fewer calories overall when idle. Doesn't mean you'll magically balloon back up when it happens.

          There is plenty of conjecture out there as to why people who go on the "biggest loser" end up fat again. Where's your proof that your assertion is correct? It could just as easily be because they lacked proper discipline to stay thin in the first place - which is why they were so morbidly obese. "The Biggest Loser" forced them to change their lifestyle, but once they left, these people with poor self control could have just as easily reverted back to their old unhealthy lifestyles.

          Those are just "Diets" a temporary thing, it's about lifestyle.

          There are people out there who if read that little bid would be interested in this program because they NEED this. I satisfy peoples needs through helpful packaged information.

          Do you know that they NEED this, or do you just really want to believe that they do because that will be how you make $?

          It's called Information Marketing, look it up.

          I know what information marketing is. It's also dying due to the decentralization of authority on the internet, fragmentation of media, and the growth of credible, free information being posted on the internet. Look that up.



          Now on the part about devices that give acurate information?

          That's correct - but you see, those same devices don't consider for other parts of your body.

          For example the electric shock that goes through when you hold one of those devices only circulates through your upper body so the percentages are only accurate for one half of the body. Which in my opinion won't be so accurate will it?

          There is also the scale where you stand on and it "accurately" detects your fat percentage? Well same story instead this time it's lower body.

          Not to mention they go for about 300 a pop.

          I just found several on Amazon ranging from $30-$100.

          Skin Folding is very accurate, the product is about 20 bucks and you can have tests everyday instead of going to the clinic everyday.

          Yes, it is more accurate. Do a search for "skin fold accuracy". First link is a report by GSU. Their evidence showed that it is very accurate. But they're also using much higher quality instruments than a $20 caliper. They also mention that calipers are commonly used by people in Phys Ed and scientists. You really think these guys are bozos who won't even mention this to others free of charge?

          Not to mention, these calipers can cost anywhere from $220-$400 a pop according to those GSU researchers. (See? I can do this too!)

          FYI - Skin folding is about measureing fat - which is why you measure by the size of the pinch. Based on the pinch you follow a formula and you will get your rough body fat. It's not based on your length lol.

          No, it's not about the length. But you're taking my words out of context. I mentioned the loose skin because it interferes with where you are able to get an accurate "pinch". If you measure the thickness of the "pinch" with loose skin present, then there is subcutaneous fat you are missing because you're pinching the skin but not the fat underneath.


          Thanks for the input though.

          regZ
          <I retract this first line. John Taylor makes a good point.>

          Anyhow,

          Seriously, people aren't as stupid as you think.

          Marketing can indeed make a huge difference - but you gotta get your facts straight and make sure not to make a bunch of puffed up claims unless you plan on making your product some fly-by-night scheme. The best advertising/marketing in the world is no good in terms of medium/long-term ROI if your product has a bunch of issues.

          Christ. Do what you want. Believe what you want.
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          • Profile picture of the author John Taylor
            Originally Posted by Verisimilitude View Post

            Talk about straw-man arguments and selective attention.
            Pot. Kettle. Black.

            You can use that argument when you stop
            making assumptions.

            John
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            • Profile picture of the author Verisimilitude
              Originally Posted by John Taylor View Post

              Pot. Kettle. Black.

              You can use that argument when you stop
              making assumptions.

              John
              Fair enough. I'm young, stupid, and emotions do get the best of me at times.

              Still, the info product does appear to be relying on a lot of conjecture being made about weight loss that can be easily challenged, with the main selling point being the "free prize inside!"
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          • Profile picture of the author DavidG
            Originally Posted by Verisimilitude View Post

            <I retract this first line. John Taylor makes a good point.>

            Anyhow,

            Seriously, people aren't as stupid as you think.

            Marketing can indeed make a huge difference - but you gotta get your facts straight and make sure not to make a bunch of puffed up claims unless you plan on making your product some fly-by-night scheme. The best advertising/marketing in the world is no good in terms of medium/long-term ROI if your product has a bunch of issues.

            Christ. Do what you want. Believe what you want.
            I don't think people are stupid, just misinformed. Do you remember the part where I just simply asked for feedback on the idea on adding a physical product to sales? And a few people replied with some good ideas? I just want to look into this and take advantage of anything I can to make this product as solid as possible.

            I could simply get all my references and reply but we aren't going no where. You aren't answering my question - but the way your only taking bits of information and assuming thats all I know is pretty much the reason why I'm done with you - unless you want to know all the research I have been doing for the past 4 months aswell as coaching and 1 on 1 calls I have been selling/giving away and all the surveying I have been doing. I didn't think of this on the fly - I am nearly done creating a product in response to needs that aren't being met. Thanks for your input though.

            regZ
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  • Profile picture of the author Dr.Aljonaid
    regZ,

    You are on the right track. Despite the competition out there in this market in particular, there is a high chance to succeed if and only if it is done right (marketing and advertising).
    The physical product idea is an excellent one and I've been using it along with digital products (ebooks, membersite...etc" for years with great success. I sometime sell the physical product as the main product and give the digital one as a bonus and vise-versa. Experiment with that until you find the right combination or use both.

    Hope this helps.
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    • Profile picture of the author Matt Morgan
      One reason for considering physical products is that can boost your margins, but you have to have the right strategy in place.

      Aslong as you make a hot shippable package which provides value.

      If your margins are higher, per sale (as you are offering a high end product), then you will attract more affiliates hopefully.
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    • Profile picture of the author DavidG
      Originally Posted by Dr.Aljonaid View Post

      regZ,

      You are on the right track. Despite the competition out there in this market in particular, there is a high chance to succeed if and only if it is done right (marketing and advertising).
      The physical product idea is an excellent one and I've been using it along with digital products (ebooks, membersite...etc" for years with great success. I sometime sell the physical product as the main product and give the digital one as a bonus and vise-versa. Experiment with that until you find the right combination or use both.

      Hope this helps.
      Wow - I'm Amazed a person with 3 posts from 2002 blessed me with a 4th post.

      Where ya been?

      Thanks for the response - I never thought about selling the product and the digital as a bonus. It sounds like a really good idea actually.

      Thanks,
      regZ
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      • Profile picture of the author Dr.Aljonaid
        Originally Posted by regZ View Post

        Wow - I'm Amazed a person with 3 posts from 2002 blessed me with a 4th post.

        Where ya been?

        Thanks for the response - I never thought about selling the product and the digital as a bonus. It sounds like a really good idea actually.

        Thanks,
        regZ
        Hi regZ,

        Well, actually, I have had a lot more than 3 posts. But since the WF moved to the flashy look website, I had all my previous posts reset. I have also been very busy with my business, but now that things are in place and settling down, I decided to come back and share my experience with everybody and help those who need it.
        Selling the product and adding the digital as a bonus has been a great success for me. I sell more than 38 of my own different nutrition, cosmetics, and health products that I have made and I have created at least one digital product if not more for each one that I supply as a bonus. I even went further more and created private members only websites for some of the products where clients can go in and check new tips, chat in the forum and also check out my new recommendation (that's where I up-sell with my higher end product or recommend another product that is not mine but affiliated with).
        My advice, be honest with your clients and put their interest first and you will succeed.

        Please don't hesitate to contact me if you ever needed any help.

        To your success,

        Dr. Aljonaid
        Innovational Makreting
        Japan
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  • Profile picture of the author wfhblueprints
    Originally Posted by regZ View Post

    I am currently creating a weight (fat) loss info product. This program will be for those who want to lose their weight naturaly and effectively.

    No supplements.

    I plan on making it membership style where I release a video with actionable steps. I plan on showing the A-Z on how to lose weight naturally the thing is (without getting into too many details) not alot of people know about skin folding - which imo is the best way to get feedback (You want to lose fat not weight - IF you want to lose weight cut off your leg). So I want to add a skin folding product (for those of you who don't know it basicaly measures your fat by folding your skin since most of it is underneath the skin)

    Of course I will add the 30 day gaurantee but I don't know what should be best..

    Add the phsycal product with the purchase or make it optional?

    I hear that refunds are low when you add something physcial to the sales which sounds nice.

    Thanks,
    regZ
    Regz,

    You have a number of options.....

    Option 1)

    Offer a downloadable version and then offer a DVD version (Outsourced to kunaki) as an upsell.

    Include special bonuses for the DVD version to make it worth their while...

    So you might do $37 for the ebook and 19.99 + 4.95 Shipping and handling (Thats a full $19.99 profit on the dvd!)

    Option 2)

    Offer a physical version and then offer the ebook version as a downsell.

    Option 3)

    Offer a package where you have:

    The downloadable ebook.
    DVD containing ebook and PREMIUM content (I.e Bonuses)

    Pros and Cons...

    Option one......increase in bottom line.....
    Option two......Offers a dvd on the front end at say $37+ SH and a discounted ebook as a downsell to capture the sale...

    Option three....The bundling allows you to charge more on the frontend...


    Conclusion...

    TEST TEST TEST

    Hope this helps

    Chris
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  • Profile picture of the author dms321
    I've heard about skin folding and I think many of us use it to measure body fat. Indeed there many fat loss products. I would agree that sales letters and marketing make a huge difference in how popular a product is. In terms of addition of a physical product: it seems to be a good idea. What comes to my mind is how willing you are to get involved with that. But obviously a physical product would reduce the number of refunds. There plenty of trial CPA offers in the weight loss field... Good luck!
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    • Profile picture of the author DavidG
      Originally Posted by dms321 View Post

      I've heard about skin folding and I think many of us use it to measure body fat. Indeed there many fat loss products. I would agree that sales letters and marketing make a huge difference in how popular a product is. In terms of addition of a physical product: it seems to be a good idea. What comes to my mind is how willing you are to get involved with that. But obviously a physical product would reduce the number of refunds. There plenty of trial CPA offers in the weight loss field... Good luck!
      I don't know much about "CPA Offers" because I've never tried that but thanks, will look around for owners on these offers.


      regZ
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  • Profile picture of the author John Taylor
    RegZ,

    Originally Posted by regZ View Post

    Add the phsycal product with the purchase or make it optional?
    In my experience it can be a good idea to
    offer the physical product as an optional
    upgrade.

    Give them the option of getting the digital
    element through immediate download and
    then offer the physical product as a
    customer only upgrade.

    It might also be worth setting up a seperate
    website offering the physical product as the
    primary offer with the digital element as either
    an immediate upgrade or as a bonus.

    then you can test both approaches and see
    which results in the best ROI.

    John
    Signature
    John's Internet Marketing News, Views & Reviews: John Taylor Online
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    • Profile picture of the author DavidG
      Originally Posted by John Taylor View Post

      RegZ,



      In my experience it can be a good idea to
      offer the physical product as an optional
      upgrade.

      Give them the option of getting the digital
      element through immediate download and
      then offer the physical product as a
      customer only upgrade.

      It might also be worth setting up a seperate
      website offering the physical product as the
      primary offer with the digital element as either
      an immediate upgrade or as a bonus.

      then you can test both approaches and see
      which results in the best ROI.

      John

      I will test for sure, thanks. I like the aproach of "Upgrading," will give the prospect the sense of uniqueness.

      regZ
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  • Profile picture of the author Anthony Flatt
    Hi regZ,

    Have you thought about doing a free Webinar? If you don't want to spend the time putting together all the material for a webianr do a short 30 minute presentation on your weight loss tips and techniques then ask the attendees what their top issues with weight loss are.

    This could serve several purposes. First you would know if your concept is good enough to get people interested enough to get on a webinar. If you cannot get your prospective customers on a free webinar it will be hard to sell them anything. You might need to look closer at your sales pitch.

    If your free webinar has a ton of attendees then you will likely get a lot of good comments and feedback that you can use to improve your product.

    If your webinar is a huge success then you might have just made your first "Physical" product. You could give it away as a down load to build your list or give it away as a physical DVD for free plus $4.95 Shipping and process (covers the cost of the DVD and shipping).

    When looking for a market you can look for a "Natural Spring" deep in the mountains that no one has found OR you can just drink from the city fire hydrant with a lot of other people. The last one just requires you to find your "angle". Why are you different, how can they tell right away your different.

    Lastly, if you do not have one get a Mentor. It will cost you a few bucks but it will be well worth it. I created products before getting a mentor only to find I built "widgets" that only I loved. Spend your time and money wisely and get a lot done quickly, get a mentor. If you don't know any good mentors check out John Thornhill. He has several WSO's on here and is a great guy that is making real money with great products.

    Hope that helps,

    Best regards,
    Anthony.
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    • Profile picture of the author DavidG
      Originally Posted by acflatt View Post

      Hi regZ,

      Have you thought about doing a free Webinar? If you don't want to spend the time putting together all the material for a webianr do a short 30 minute presentation on your weight loss tips and techniques then ask the attendees what their top issues with weight loss are.

      This could serve several purposes. First you would know if your concept is good enough to get people interested enough to get on a webinar. If you cannot get your prospective customers on a free webinar it will be hard to sell them anything. You might need to look closer at your sales pitch.

      If your free webinar has a ton of attendees then you will likely get a lot of good comments and feedback that you can use to improve your product.

      If your webinar is a huge success then you might have just made your first "Physical" product. You could give it away as a down load to build your list or give it away as a physical DVD for free plus $4.95 Shipping and process (covers the cost of the DVD and shipping).

      When looking for a market you can look for a "Natural Spring" deep in the mountains that no one has found OR you can just drink from the city fire hydrant with a lot of other people. The last one just requires you to find your "angle". Why are you different, how can they tell right away your different.

      Lastly, if you do not have one get a Mentor. It will cost you a few bucks but it will be well worth it. I created products before getting a mentor only to find I built "widgets" that only I loved. Spend your time and money wisely and get a lot done quickly, get a mentor. If you don't know any good mentors check out John Thornhill. He has several WSO's on here and is a great guy that is making real money with great products.

      Hope that helps,

      Best regards,
      Anthony.
      I'm a bit of a perfectionalist, which is why it takes me good amount of time to finish off a section or a lesson.

      I know I'm going to have to get into webinars and deal with them because they make alot of money (Not to mention live webcasts that can increase your margins on a launch!).

      I guess it's time to start practicing before it's too late.

      Thanks,
      regZ
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