13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

How long to follow up with email?

by Eoon
11 replies
Just had a dilemma - I am setting up my first series of follow up emails to a list and my dilemma is how long should I follow up. A year? Two? Five?

It is a holistic health website and I will be sending one email per week.

Wanted to know what other people are doing...

Thanks
#email #follow #long
  • Profile picture of the author Verisimilitude
    Kind of depends on how long you need that list, doesn't it? No point from an IM perspective to keep following up with a person if you're not gonna sell em anything and don't plan on selling them anything in the future.
    {{ DiscussionBoard.errors[5116999].message }}
  • Profile picture of the author Eoon
    I am trying to sell them a product - an ebook...two ebooks to be more precise...

    These are the people that have joined the list to get a free report. Now, once they are on the list I would like to see them buying one or both of the ebooks. I should have been more clear on this...
    {{ DiscussionBoard.errors[5117055].message }}
  • Profile picture of the author shireen
    Hi:

    Shireen here :-)

    Normally I have 3 different list.

    1) prospect list

    2) affiliate list

    3) customer list

    For prospect list, normally I'll send them a 7 days free course.

    Affiliate list - I'll notify them when I launch a new product.

    Customer list - as many as possible (normally once a week, is a mixture between content & promotion)

    Hope it helps :-)
    Signature

    {{ DiscussionBoard.errors[5117088].message }}
  • Profile picture of the author Eoon
    I said I am sending one email per week. I guess what I am sking is whether somebody conducted some sort of a experiment that would allow them to say,"If they didn't buy after a year (or some other time period) they will likely never buy...

    hope I am being clear
    {{ DiscussionBoard.errors[5121586].message }}
  • Profile picture of the author EdmundLoh
    Usually I'd send an email a day on my follow-up series. If you're sending once a week for 1 year, I assume you will have 52 emails then?

    What'd I do with the same emails is send once a day, everyday. Reason being that the reminder is constant vs. stretch over a year. The average email owner receives hundreds of emails a day now so I go for getting his attention once a day vs. once a week.

    Like some have pointed out, yes some people may no longer be interested and perhaps un-subscribe, but no matter. Whether it stretches over 52 days or 1 year, I might as well set it to go everyday to press for fast action on the subscriber's side.

    Edmund
    {{ DiscussionBoard.errors[5122708].message }}
  • Profile picture of the author TheZafraGroup
    It would be good to send them 1 week-1months worth of follow up emails. After that, go for broadcast emails. It would be better since it's more updated and it's whats happening to you right now. For the follow ups, give your list something they opted in for, whether a free ebook or a bunch of trainings.
    {{ DiscussionBoard.errors[5128899].message }}
  • Profile picture of the author DireStraits
    Why stop ever?

    Even if every single one of your subscribers purchases one product you're promoting, what is to say that they wouldn't then go on to buy a second, third, fourth and so on?

    Some marketers here have had subscribers on their lists for a decade to whom they still routinely make sales of any "new" products they promote.

    Food for thought!
    {{ DiscussionBoard.errors[5129060].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by DireStraits View Post

      Why stop ever?
      No reason that I can think of.

      Originally Posted by DireStraits View Post

      Some marketers here have had subscribers on their lists for a decade to whom they still routinely make sales of any "new" products they promote.
      LOL. I was wondering how long Paul has had his "oldest subscriber". Possibly he'll post.

      My oldest list is not yet three years old, but I send them something about once a week, and still make occasional sales to people who've been there for a long time without ever buying anything. It costs very, very little - in terms of time, effort or money - to do this, with a list one's still building. Even writing the emails is easy: I'm writing the occasional new articles for the niche anyway, and one can always re-use information. I'd rather even send them (after a year or two) "almost-rewrites" of earlier emails than send them nothing at all. I reserve my right to change my mind about that if ever I have 20 niches instead of the 8 I have now!
      {{ DiscussionBoard.errors[5129182].message }}
      • Profile picture of the author DireStraits
        Originally Posted by Alexa Smith View Post

        LOL. I was wondering how long Paul has had his "oldest subscriber". Possibly he'll post.
        Ahhh, outta my head! Paul Uhl was of course one of the guys I had in mind when I said that.

        I'm pretty sure he's said "for over a decade" (or maybe "close to a decade") before. I could be mistaken, of course, but either way it was certainly a jaw-droppingly long time.

        Another was "t'uther Paul" (Myers). Pretty sure he's spoken about having some very long-term buyer-subscribers, too. One email from TalkBiz, though, and it's not hard to see why.

        Originally Posted by Alexa Smith View Post

        I reserve my right to change my mind about that if ever I have 20 niches instead of the 8 I have now!
        Gotta say "hereby" or else it ain't legally binding! :p
        {{ DiscussionBoard.errors[5129269].message }}
  • Profile picture of the author Eoon
    not such niche that I can sell multiple new products...just the two...

    I just asked this because I was setting up an autopilot series of emails and, again, it's not such a niche that I can offer endless line of useful emails...

    but thanks for sharing your thoughts
    {{ DiscussionBoard.errors[5130305].message }}

Trending Topics