As a lot of my organic traffic has not yet recovered from a Google update 6 weeks ago and for various other reasons, I'm going to use PPC with Adwords to get things rolling.
However, what concerns me are the stories we see every day about people's accounts getting banned.
Google can easily decide that you're making misleading claims (even if you're not at all) and light sabre your account to death for no real reason.
I'm thinking I need a few good alternatives to adwords in case this happens to me.
Have you peeps got experience with other forms of paid traffic, especially for the health niche?
Would really appreciate you sharing any experiences.