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Website Selling Experts...What Do You Make of This?

by aceriker
7 replies
I'm looking for some advice from website selling experts.

I have a website that is making a consistant $300-$500 a month from digital product sales. The income is entirely based on digital product sales. It was set up in September 2008, but the domain has been registered since 2006. January income is $484 so far.

It totally dominates the search engines, being number one for the main keywords and top 10 for literally hundreds of other long tail ones (which actually have 75%+ conversion rates).

In the last 30 days it's had 663 unique visitors and an average conversion rate of 6.28% according to Google Analytics.

I don't have much time or inclination to expand it any more, and apart from the odd email, the site pretty much runs itself.

So, the question is, if I were to sell this site, what kind of price range should I be looking at? Would $5,000 be out of the question?

The other alternative is to search out a business partner who could help improve the site and add content (ie. a content writer) as I'm not even collecting email addresses at the moment (eek!).

Any thoughts, opinions or comments would be appreciated.

Peter
#expertswhat #make #selling #website
  • Profile picture of the author netstrife
    $5000 isn't out of the question at all, provided it's a quality site, decent product etc. - that's only a little over 10x monthly revenue which is very low. However since you've only had the site since september 2008 and all the traffic is organic that is a risk for the buyer. There is no reason to sell out now unless you're expecting the site to get google slapped. If you can hold the sites revenue for a few more months I guarantee you'll get a lot more for it.

    Of course adding more content, having fancy graphics, diversifying your traffic sources etc. are all things you can do to fetch a lot more for your site at auction, if you are selling now at least try to improve the site a little to make sure you're getting the most out of it.
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  • Profile picture of the author Sipboy3000
    Originally Posted by aceriker View Post


    The other alternative is to search out a business partner who could help improve the site and add content (ie. a content writer) as I'm not even collecting email addresses at the moment (eek!).

    Any thoughts, opinions or comments would be appreciated.

    Peter
    Depending on what the site is about, I would be interested. Collecting emails is a cinch. I could possibly help improving the site depending on what is need because I have some decent design skills. It would be hard to create valuable content if I don't know what it is about.

    If you could, provide the info about it here or send me a PM. Thanks!
    Signature

    Nothing here to see

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    • Profile picture of the author aceriker
      Originally Posted by Sipboy3000 View Post

      Depending on what the site is about, I would be interested. Collecting emails is a cinch. I could possibly help improving the site depending on what is need because I have some decent design skills. It would be hard to create valuable content if I don't know what it is about.

      If you could, provide the info about it here or send me a PM. Thanks!
      I know the areas it could be improved on, collecting emails would be easy as pie, I've got another site with over 500 emails, but apart from the autoresponder series, I've never contacted the list in a broadcast email - and the same would happen if I did it on this site.

      There are 4 or 5 additional services that would take a day or so to set up, but then you'd have customer support to deal with, and a site running on autopilot suddenly requires additional work - hence the idea of having a partner who would be happy with that.

      The overall design of the site is pretty decent, it's clean and well laid out.

      I don't really want to say much about the site, I guess at a push it would be in the IM industry. It has had over 120 customers so far, so would probably be very easy to market additional products and services.

      As you can see from the attachment, the conversion rates are pretty good. Refunds are around 2-3%.
      Signature

      Interested to develop booking and rental website then choose booking software , popular in developing clone script like groupon and airbnb clone

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  • Profile picture of the author Jon Alexander
    sounds about right - 12 months income??
    Signature
    http://www.contentboss.com - automated article rewriting software gives you unique content at a few CENTS per article!. New - Put text into jetspinner format automatically! http://www.autojetspinner.com

    PS my PM system is broken. Sorry I can't help anymore.
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  • Profile picture of the author cashcow
    I've gotten as much as 18X monthly income for sites that basically run on autopilot like yours. However, mine were around a year old which I think would have a bit more value.

    Either way, $5000 is not unreasonable and you could probably get quite a bit more.

    Of course, it all depends on who is out there looking at the time you are selling!

    Lee
    Signature
    Gone Fishing
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  • Profile picture of the author mudmat
    You can sell your site at 10 to 12 times your monthly revenue so $5000 is actually a reasonable price to sell your site..

    Do check the sitepoint marketplace on how much are people selling their sites to get a better estimation.
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  • Profile picture of the author TheRealDomainer
    You can grow this site.
    Add unique content
    generate traffic
    sell at: sitepoint, afternic, and sedo.
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