Is text to save marketing really going to work?

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Hello. I just came across the latest industry that I think can benefit us all. Please let me know what you think about it. It is the text to save industry where you get coupons and discounts sent directly to your cell phone via txt messages. This service is free. It would take groupon/living social to a whole new dimension. But just because it is a new platform, does it mean it will work effectively? Please let me know if you think this will work. Thanks and have a happy turkey day!
#marketing #save #text #work

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