Before You Hit the Unsubscribe Button...

33 replies
I always shake my head when I hear somebody say, "I unsubscribed from all of the gurus emails, because I was sick of buying their stuff."

Instead of unsubscribing, why not study what was working so well to get you to buy from them time and time again? They are obviously doing something right.

Many of you have heard me say, "Do what the gurus do, not what they tell you to do." I mean that.

I was an Internet marketer for almost ten years before I bought my first IM teaching product, but I was on the mailing lists of dozens of gurus the entire time.

I say stay on the lists and the next time you get the urge to click a link in the email, ask yourself, "What did this guy do to make me want to click that link so badly?" Now you can forget what he's selling, as he has already given you a valuable lesson.
#button #hit #unsubscribe
  • Profile picture of the author UMS
    I completely agree.

    No one is forcing you to buy a product through a mailing list.

    I'm subscribed to various mail lists mostly for purposes of keeping an eye on the competition. If I find there is an email subject that makes me open it, I like to study the elements of what made me do that.
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  • Profile picture of the author stevenalowe
    absolutely agreed - unless you are no longer getting anything of value from the mailings, of course.

    i subscribe to several mailing lists to study their tactics; it's a very inexpensive way to learn!
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  • Profile picture of the author andynathan
    I joined goof for a few months, just because their marketing was so good for clients.
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  • Profile picture of the author Bill_Z
    I don't subscribe to dozens, but I do subscribe to a handful to watch what they are up to
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  • Profile picture of the author kukev1988
    Internet Marketing is a constant learning curve. You can never get enough information, free or paid.
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  • Profile picture of the author Reese Richards
    Some people unsubscribe because they can't help but buy all their stuff! So unsubscribing for these people becomes a way to protect their wallets from further damage.

    It's similar for the late night infomercial junkies.

    These people are a marketers best friend...if they can get them to stay on their list.
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  • Profile picture of the author Marvin Johnston
    Brain, great advice!

    When I first started a couple of years ago, I subscribed to everything that moved . And while I didn't read everything (although I did skim everything at the time), I now have a very large swipe file of emails.

    It is easy to separate by sender and see how their autoresponder sequence is set up, the various email headlines, and as I skim, what headlines catch my attention.

    Much easier than starting from scratch!

    Marvin
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  • Profile picture of the author BoltAds
    That's the 3rd of Brian's topic I've entered today.
    That's the 3rd thing learned.
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  • Profile picture of the author HairyPoppins
    Agree 100%. I've noticed that people think they can just buy a product, read it, and implement it once. Then when they didn't pull in $10,000 over night they complain about it being a bad product. It doesn't seem like too many are willing to work. Everyone just wants instant gratification.
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  • Profile picture of the author Targeted Traffic
    this is a great way to look at email subscriptions...i just actually unsubscribed from one a few hours ago...lol
    well I will be more kind to them now..
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  • Profile picture of the author entrepreneurjay
    I agree 100% learn from them do not shun them.

    I always laugh when people unsubscribe when you recommend a product every now and then.

    Duhh this is how we make our livings!!!! Every once in a while it is ok as long as we provide value in the meantime.

    Plus it usually is a great way to learn about the new Clickbank product launches if you do not want to buy at least you will know what to promote lol.

    You can learn an awful lot from being on the right lists.

    Learn from the best to be the best .....

    The more you learn the more you earn yadda yadda yadda lol you get the point.

    So think twice before unsubscribing!
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  • Profile picture of the author timpears
    How the hell did you get so smart Mr. Rose?
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    Tim Pears

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  • Profile picture of the author jivens
    Banned
    If you want to be a millionaire do as he does, don't keep doing what you've been doing. Amirite? I got slapped in the face by this in the past week. I can't believe it took me so long to realize it.
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  • Profile picture of the author Thomas Wilkinson
    I do unsubscribe from those that barrage me with worthless Clickbank offers that they probably don't own and have never tried. One guy hit with with 23 email offers last week. That's not marketing, that's abuse.

    Thomas
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    When you hear someone telling you what YOU can't do, they are usually talking about what THEY can't do.
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Thomas Wilkinson View Post

      I do unsubscribe from those that barrage me with worthless Clickbank offers that they probably don't own and have never tried. One guy hit with with 23 email offers last week. That's not marketing, that's abuse.

      Thomas
      Ya, that's a waste of a mailing list. So are the ones that have blind links with "OMG this is awesome click here". That's not marketing. The only thing you can learn from those guys is what not to do.

      BUT, there are a lot of marketers that make a good living with good emails. Learn from them.
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      Founder of JVZoo. All around good guy :)

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  • Profile picture of the author TopKat22
    I subscribe to a lot of things and when I am too busy, I just don't open them, but I don't unsubscribe unless they get way off topic of what they said when I subscribed.

    One guy told me to hold off on giving your best stuff to the people who stay on your list and indeed he did give a lot more to people who stayed on the list and opened the emails.

    So I learned that from him and I did that with one of my lists. I sent an email with a free bonus out to just the subscribers who consistently open the emails as a thank you.
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  • Profile picture of the author gamebak
    The best thing to do is to figure out your own method to make money, but reading other ebooks etc, making an ideea about how and when is really important.
    But knowing the basics is really usefull, all you need is some thinking and start working and earning
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    • Profile picture of the author E. Brian Rose
      Originally Posted by gamebak View Post

      The best thing to do is to figure out your own method to make money
      Kind of like the old saying "You should re-invent the wheel"?

      Oh wait, that's not how that old saying goes at all!
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      Founder of JVZoo. All around good guy :)

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      • Profile picture of the author tpw
        Originally Posted by gamebak View Post

        The best thing to do is to figure out your own method to make money, but reading other ebooks etc, making an ideea about how and when is really important.
        But knowing the basics is really usefull, all you need is some thinking and start working and earning
        Originally Posted by E. Brian Rose View Post

        Kind of like the old saying "You should re-invent the wheel"?

        Oh wait, that's not how that old saying goes at all!

        LOL

        Newbie Alert: Read before you post, and you might gain knowledge instead of ridicule... :p

        Good point Brian...

        There is only one reason I am on Frank Kern's list, and it is not to buy his stuff...
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        • Profile picture of the author Richard Van
          Originally Posted by tpw View Post

          Good point Brian...

          There is only one reason I am on Frank Kern's list, and it is not to buy his stuff...
          Exactly Bill. I bought PLF 1.0 or whatever the orginal release was. It was only when I got it and went through it that I realised all I was reading was a blueprint on how Jeff got me to buy his course.

          I then realised you learn a lot more watching and taking notes of the launches/emails/promotions etc than you do actually buying them.
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          Wibble, bark, my old man's a mushroom etc...

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  • Profile picture of the author Robert X
    I unsubscribe when they start promoting the same product with the exact same emails and just when they start overloading my inbox. I usually keep either the one subscription I find to be the best or, maybe the 1st one.

    Robert X
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  • Profile picture of the author barbling
    What I do is create specific folders in my inbox for specific marketers. Everytime something comes in from them, bam, it gets filtered to the specific email box.

    Then after a few months, bam, I have the entire swipe copy of bunches of followup marketing messages.

    I started doing that back in 2005....some mailboxes are still growing to this day!
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    • Profile picture of the author sscot
      Originally Posted by barbling View Post

      What I do is create specific folders in my inbox for specific marketers. Everytime something comes in from them, bam, it gets filtered to the specific email box.

      Then after a few months, bam, I have the entire swipe copy of bunches of followup marketing messages.

      I started doing that back in 2005....some mailboxes are still growing to this day!
      Does newbie want to learn one secret what it is available behind the internet marketing success? Barbling has given it.
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    • Profile picture of the author fitz10
      Originally Posted by barbling View Post

      What I do is create specific folders in my inbox for specific marketers. Everytime something comes in from them, bam, it gets filtered to the specific email box.

      Then after a few months, bam, I have the entire swipe copy of bunches of followup marketing messages.

      I started doing that back in 2005....some mailboxes are still growing to this day!
      That's a great tip for studying campaigns. Thanks for sharing it with us!
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  • Profile picture of the author CDarklock
    Originally Posted by E. Brian Rose View Post

    Many of you have heard me say, "Do what the gurus do, not what they tell you to do." I mean that.
    You know, I've been watching Frank Kern for years now, and the thing about Frank's method is that he's got that persona that just sucks you in.

    Frank's that guy we kind of all want to be, although the specifics might be different. Sure, maybe we don't want to surf or live in La Jolla, but we have our dreams, right? We all have them. They're good dreams. And he's living his, so we pay attention to him.

    Frank's big thing isn't that he tells good stories. Sure, he's a great storyteller; he's a master of it. But it's in the presentation of an example that he really excels. And that's really where his stories are pointed.

    See, when you really look over Frank's stuff, you'll find that the beginning of his story is always cool and interesting and then there's some boring dry crap commenting about marketing.

    And you just skip that and move on, because you want the cool and interesting bit. But buried in the middle of that dry crap is one really smart comment, and it's that one little comment that the real lesson is located.

    The rest of the story isn't the lesson. It's just an example of the lesson; the story itself is largely irrelevant. What matters is that one little tidbit buried in the boring part that you didn't read because it wasn't part of the story.

    And he did it on purpose, to reduce the number of people who would see it.

    I see what I did there.
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  • Profile picture of the author bailbondsguys
    I subscribe to the ones that I feel have experience and see what they are doing. If i feel a particular feed is no longer helping me and or is putting out too much irrelevant information I will unsubscribe to them.
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    • Profile picture of the author Ryan David
      I wonder how much thought actually goes into some of these emails the gurus send. In the last few years, seems like these guys are just churning and burning.

      I remember a number of years back, John Reese said it took him like 8 hours to write an email to his list. When I see most of these emails now, I'd be surprised if it takes much longer than 8 minutes. Could be wrong though.
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      • Profile picture of the author Amy Harrop
        For me, it's value. I am on a number of email lists. If I feel I am getting relevant, quality information, delivered in a conversational style, I will read the emails.

        If its a lot of hype, a lot of links with no add'l value or content added, or a lot of sales emails, I will stop reading them and either unsubscribe or eventually unsubscribe.

        What's funny about being on a lot of email lists is seeing how similar some of the emails are, especially if they are promoting a launch or a product.

        IMO, even if someone is promoting the same thing as others, the should approach it from a different angle. I have no interest in reading the same email from 5 different marketers.
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  • Profile picture of the author Ross Bowring
    Guru = successful sales person

    Why not learn from their pitches?

    --- Ross
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  • Profile picture of the author MichaelHiles
    I'm on tons of mailing lists. I have everyone sorted into their own, neat little folders.

    I am after copywriting and funnel models, so knowing what guys are doing based on observation means far more to me than anything they're selling.

    So to answer the question, "Why does that Hiles guy hang around the IM world when he's a corporate-type marketing dude?"

    Now you know.... changing corporate marketing from brand-centric to direct response-centric one big consulting engagement at a time.
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