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This 'Free' Website Pulls in $10 Million a Year

by canadian84
7 replies
this is crazy...i read this article about this website (plentyoffish.com) that pulls in around 10 million a year from advertising revenue

it's a dating site, but the only difference from all the other one's is that its free

it attracts so much traffic that it can command really high prices for banner ads

you can read the article at entrepreneur.com...it's a really crazy story
#$10 #free #million #pulls #website #year
  • Profile picture of the author Magic Johnson
    Originally Posted by canadian84 View Post

    this is crazy...i read this article about this website (plentyoffish.com) that pulls in around 10 million a year from advertising revenue

    it's a dating site, but the only difference from all the other one's is that its free

    it attracts so much traffic that it can command really high prices for banner ads

    you can read the article at entrepreneur.com...it's a really crazy story
    I think the majority here have heard of Plentyoffish, and reads his blog over at wordpress. plentyoffish.wordpress.com
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  • Profile picture of the author Ricky Parker
    Originally Posted by canadian84 View Post

    this is crazy...i read this article about this website (plentyoffish.com) that pulls in around 10 million a year from advertising revenue

    it's a dating site, but the only difference from all the other one's is that its free

    it attracts so much traffic that it can command really high prices for banner ads

    you can read the article at entrepreneur.com...it's a really crazy story
    It has been around for a long time now. I saw the cover of the mag. you mention at Boarders the other day.

    What is kinda neat is to see that in 2003 the owner was posting on the WebMasterWorld forum he was making $40 a day in adsense then a few years later he was doing $10,000 a day.
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  • Profile picture of the author teesee150
    I'd be curious to see what his revenue is compared to another dating site that charges to sign up such as Match.com etc.
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  • Profile picture of the author Christopher R Everson
    I'm sure he would love to charge for memberships, and he might even try once his existing client base is up and consistent.

    But one of the reasons the site blew up so fast, was likely that it was free.

    Every business needs a USP, a Unique Selling Proposition. Its what makes you stand out and get noticed.

    If I were the owner, I'd offer a more useful, "premium" account that costs an amount competitive with match.com.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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  • Profile picture of the author michael_nguyen
    if its not broken, dont fix it.
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    FREE Cold Calling Course: >>> Looking for Serious & Aspiring Cold Callers to Train for FREE <<<
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    • Profile picture of the author Jason Fenty
      I think hes doing just fine. If he where to make different account levels people may not be attracted because they may think "ah all the good stuff is in the paid sections..i dont have the money right now...no point in me visting this site ect".
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  • Profile picture of the author YellowDot Software
    He's doing just fine, he banks almost all the money he makes. Only him and his girlfriend run the site and he only has a handful of servers. The application is very lightweight, so he's operating on such a high profit margin he doesn't really have to worry about anything
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