35 replies
With all these deals and specials going on with "cyber Monday" and Black Friday... and the holiday season, etc etc I think it's important to remember one golden goose lesson for making big money online, and that is: "just sell baby!"

In a nutshell, what this means (JSB: just sell baby) is this:

Most think they need to buy stuff. Shiny objects, irresistible offers, amazing deals, hype and so on in order to make money. They think the WAY to make more money is to buy how to make more money. They think the WAY to make money is to BUY the secrets. This is not true.

The WAY to make money is to SELL, not to buy.

If you see something that is shiny, beautiful and you must have this (my precious!)... and you see the sales video or sales-letter as irresistible... a must have... masterfully pitched... stop for a second and realize this:

Whoever created that offer... that masterfully pitched offer... that irresistible offer... whoever that is selling that offer and promoting that offer... whoever that person is... well, that person is doing what YOU should be doing to make money.

Be a seller first
Be a buyer secondary

Do not fall for the brainwashed ideal that you must buy the WAY to making money... instead you must SELL your way to making money. We all buy stuff. Every one of us does... including millionaire marketers. But...

Millionaire marketers first focus on selling stuff (primarily)

For example, if I ask some guru to promo my shiznit, that guru often responds with:

Cool, I'll check it out, think you can promote my wizbang new offer... it's converting like mad!

In other words, said guru is more interested in me promoting his/her offer than promoting my offer... because we're both focused on "selling baby!!" I mean, imagine me showing up on your front door step and ringing the door bell and pitching some educational books you should buy... only to have you interrupt my sales presentation and say, "wait, before you continue, I've got these amazing knives you should buy"

lol

All in all, you should focus more on selling your WAY to income... as opposed to buying your WAY to income. Just Sell Baby! (now, buying my stuff, that's quite different and boy do I have an amazing technique for not only earning loads of money, but these knives come with a lifetime guarantee!)

Respectfully,

Eric Louviere
#baby #sell
  • Profile picture of the author Tricerra
    Nice break but personally, you would not believe the new line of tupperware that is available today. And I will throw in the juicer and the garnish knife so your family will be healthy and all your veggies will look like palm trees and kitties.
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    The number of ideas to use in content is odd--and 3 is too many.--Timo Everi

    Content to Copy--AdWords to E-Books www.tricerra.com

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    • Profile picture of the author Azarna
      And, of course, when you do succumb and make a purchase . . .

      study the advertising and see what it was that caught you, so you can try it yourself :-)
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      • Profile picture of the author Ross Bowring
        Eric...

        Enjoyed your post. You've got it right. Learning how to sell effectively has changed my life in so many positive ways.

        --- Ross
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        • Profile picture of the author angela99
          Huh. I'm disappointed.

          The thread title: "Just Sell Baby!" got me intrigued.

          WHOSE baby? WHY sell a baby?

          What disaster struck this poor Internet marketer that he's considering selling a baby? Isn't that illegal?

          Then I wondered if this post was related to my favorite movie of all time, "Bringing Up Baby"? Cary Grant -- Bringing Up Baby (1938) - IMDb

          (Disappointed sniffle)... It turns out that this post is just advice. Yes, good advice I admit, but I'm still stuck on someone selling a baby.

          To the OP, no disrespect intended, but do read Eats, Shoots and Leaves: Eats, Shoots & Leaves - Wikipedia, the free encyclopedia

          I'm assuming the OP meant: "Just Sell, Baby!"

          (Notice the comma.)

          Now that's cleared up, I'm STILL disappointed.

          Angela
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          • Profile picture of the author sonic74
            ....how to sell,baby ?

            On Black Friday I sent a great offer to my list (very small list) and I end up with 5 sales....

            It was ever my first email to my list about any offer !

            But I still have a fear on how to treat my list !
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          • Profile picture of the author celente
            Originally Posted by angela99 View Post

            Huh. I'm disappointed.

            The thread title: "Just Sell Baby!" got me intrigued.

            WHOSE baby? WHY sell a baby?

            What disaster struck this poor Internet marketer that he's considering selling a baby? Isn't that illegal?

            Then I wondered if this post was related to my favorite movie of all time, "Bringing Up Baby"? Cary Grant -- Bringing Up Baby (1938) - IMDb

            (Disappointed sniffle)... It turns out that this post is just advice. Yes, good advice I admit, but I'm still stuck on someone selling a baby.

            To the OP, no disrespect intended, but do read Eats, Shoots and Leaves: Eats, Shoots & Leaves - Wikipedia, the free encyclopedia

            I'm assuming the OP meant: "Just Sell, Baby!"

            (Notice the comma.)

            Now that's cleared up, I'm STILL disappointed.

            Angela
            errr, you need to stop drinking and step away from the crack pipe
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            • Profile picture of the author Robert Boduch
              So right, Eric!

              Nothing happens until somebody sells something.

              It's so easy to get bogged down in the details -- particularly online -- and forget what is of paramount importance.

              It's closing sales over and over again that keeps the wheels turning in our businesses. Without a consistent focus on and positive outcome in the area of sales, what do we really have anyway?

              Robert
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              • Profile picture of the author dbarnum
                That's not bad, but I like to spice up my selling like this:

                1) Research WSOs and other products and services out there on the Warrior forum that sound exciting. Develop a long list.

                2) Go back a couple times and whittle down #1 asking yourself questions like: is this in my budget now? Would this work with something I already have going?

                3) Fine tune your list and choose the best of #2 that fits in with your budget as well as plans you already have going. IE don't just "start" something new. And set a goal where you want to at least recoup your invested funds right away with your new purchase.

                4) Track your progress and once funds are recouped, celebrate, and keep moving forward growing your business. If you don't get back what you'd like, go back and find out why. Did you truly follow the system you signed up for and give it your all? Did you put the product or service to use, or just store yet more data on your harddrive? Work your purchase and make it work, going to the seller for advice, support, etc. as needed.

                Worst case scenario: write up a report on the mistake you made purchasing it, sharing all the nitty gritty details you can plus what you should have done, etc, and sell it to recoup your money


                5) Repeat.


                This way you are selling, but having fun trying and buying new things to spice up your business, promotions and self
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                • Profile picture of the author Eric Louviere
                  Ok, interesting responses.

                  One thing to keep in mind, for you more established marketers with lists and all, is this: Dont get caught up so much in the grind of running your business that you forget "just sell!" What I mean is, it's very easy to get caught up in the day-to-day tasks of running your business that a week or two passes and you have not actively worked on selling stuff.

                  A good habit to try and create is to do something each day that is a "money generating" task. That could mean to send an email to your list, or email another marketer asking about promoting, or sending out direct mail, or returning some phone calls, or up-selling people from your help desk tickets... etc etc.

                  In fact, the more "sales" channels you can open up, the more "touch-points" you have for generating revenue. For example, I could send an email to any one of many lists... or post on a few forums I own... Or add an up-sell to one of my sales processes... or send out some direct mail to a list... or add in an up-sell offer to our call center... or reach out and strike an integration jv deal with a marketing buddy out there... or add in an offer to my (physical newsletter)... etc etc etc.

                  Therefore, on any given day at any given moment, I can do some kind of task that can generate revenue. If you make it a habit to do "something"... "anything" on a daily basis to strum up revenue and sales, then that momentum will grow and grow.

                  So, dont forget that running the ins and outs of your business is one thing... just selling every day or so... is quite another. Always, always, always be selling. Increase your "touch points" with your market place so you have multiple ways to "just sell baby!"

                  or add the comma, whatever.

                  Eric Louviere
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                  • Profile picture of the author CDarklock
                    Originally Posted by Eric Louviere View Post

                    What I mean is, it's very easy to get caught up in the day-to-day tasks of running your business that a week or two passes and you have not actively worked on selling stuff.
                    I just thought I'd repeat this, since it seems vaguely important.

                    (It's the mistake I keep making over and over again.)
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                    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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          • Profile picture of the author sal64
            I always thought it was Eats, Roots and Leaves?

            Originally Posted by angela99 View Post

            Huh. I'm disappointed.

            The thread title: "Just Sell Baby!" got me intrigued.

            WHOSE baby? WHY sell a baby?

            What disaster struck this poor Internet marketer that he's considering selling a baby? Isn't that illegal?

            Then I wondered if this post was related to my favorite movie of all time, "Bringing Up Baby"? Cary Grant -- Bringing Up Baby (1938) - IMDb

            (Disappointed sniffle)... It turns out that this post is just advice. Yes, good advice I admit, but I'm still stuck on someone selling a baby.

            To the OP, no disrespect intended, but do read Eats, Shoots and Leaves: Eats, Shoots & Leaves - Wikipedia, the free encyclopedia

            I'm assuming the OP meant: "Just Sell, Baby!"

            (Notice the comma.)

            Now that's cleared up, I'm STILL disappointed.

            Angela
            Signature
            Internet Marketing: 20% Internet - 80% Marketing!
            You Won't See The Light Until You Open Your Eyes.
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  • Profile picture of the author Jason Rankin
    If your buying, this usually meens your shopping. Like any other smart shopping, know what you are looking for (or need). Even if it IS "This is the best list builder ever!", if you are needing this and it's on your list that day, buy it. The WSO's are our toolstore. Don't confuse shopping with working. Buy the tool you needed and do some work with it. Thats the best way to make you feel great about your tool purchase
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    • Profile picture of the author dtaylor
      Originally Posted by Jason Rankin View Post

      If your buying, this usually meens your shopping. Like any other smart shopping, know what you are looking for (or need). Even if it IS "This is the best list builder ever!", if you are needing this and it's on your list that day, buy it. The WSO's are our toolstore. Don't confuse shopping with working. Buy the tool you needed and do some work with it. Thats the best way to make you feel great about your tool purchase
      True, as long as you don't spend more time learning and less time selling.

      Always be selling.

      DTaylor
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  • Profile picture of the author lstoops
    Right on! It took me a looong time to realize this very SIMPLE concept lol! Put your offer out there!
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  • Profile picture of the author dadamson
    Well this is true but I hope you aren't sending out the wrong messages.

    There are so many crap products out there these days that it is often very hard to filter through it and get to the real stuff.

    My advice might be slightly opposite to the OP but I am a strong believer in ethical marketing.

    So if you are caught up by that fancy sales page promising the world and making you believe you will be a millionaire overnight, DO NOT try to become the seller of these products!

    If you are selling "make money online" products or get rich schemes to get rich yourself you are downright scamming people in my book.

    Sure, the salespage might promise $millions but if the seller is only making cash from the poor souls who believe their rehashed rubbish will actually make them rich, then I don't know how they sleep at night knowing that they are profiting off a product that doesn't deliver.

    I definitely don't dissagree with your point about SELLING, not BUYING, but just don't start selling for the sake of profiting off substandard products. Sell a product or service that DELIVERS first, and PROFITS second.
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    • Profile picture of the author celente
      I like how john reese one put it in one of his great articles.

      Here is what he said:-

      1) Just put something out there even if it is crap!

      2) yes, crap does sell, but what you want to do is just get it out there.

      3) do not perfect it, just get it out there, if you find out it is crap improve on it.

      4) Go from crap to making that crap better crap, and keep refining it.

      5) You just gotta get your crap out there as fast as you can and start selling.

      Now john was not pushing you to sell crappy products, his moral was to keep taking action and get your crap out there as fast as you can. Cause once you have it out there, you can improve on it, and listen to what people are complainig about and in the end you could have something killer. Just have to get stuff out there in the interwebs.

      Its all about taking action and not being afraid of what people will say about you.
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      • Profile picture of the author robnoble
        totaly agree.

        Until you make the decision to be a producer not a consumer you will just be a part of the 95% (or whatever this weeks statistic is!) who never make any money online.
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  • Profile picture of the author HonestJ
    Good food for thought.

    Thank you.
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    • Profile picture of the author Eric Louviere
      Well, of COURSE I'm NOT saying to sell crappy-scamy-products. That is NOT what I'm saying. (good lawd!). I'm saying SELL... get busy selling... sell, sell, sell.

      And, although, this is a marketing forum and we are in the "marketing" business, there's always going to be the percentage of people who are so "scared cat scared" of sales, and selling, they'll throw up opposition to what I'm saying here.

      Like, for example:

      -- "Oh Eric, are you telling people to up-sell people? I hate up-sells and anyone who even tries to up-sell me, I unsubscribe and instantly hate their guts for all of eternity"

      or...

      -- "Are you telling people to blast their lists with offers? I hate people like that and they should be shot and hung"

      or...

      -- how dare you try to sell me something... I'm an Internet Marketer for Pete's sake!

      lol, the point is... if YOU want to make money then, sell, sell, sell! If you dont, then dont sell and be good little boys and girls who eat their vegetables and floss their teeth every night.

      Good Luck,

      Eric
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      • Profile picture of the author Sojourn
        Originally Posted by Eric Louviere View Post

        lol, the point is... if YOU want to make money then, sell, sell, sell! If you dont, then dont sell and be good little boys and girls who eat their vegetables and floss their teeth every night.

        Good Luck,

        Eric
        Oh, shoots (and leaves) does this mean I can't sell AND eat my vegetables AND floss my teeth? I was kinda hoping....
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by Sojourn View Post

          Oh, shoots (and leaves) does this mean I can't sell AND eat my vegetables AND floss my teeth? I was kinda hoping....
          Rich people purchase new teeth every 3 years. Eric is so rich he pays someone else to chew his food.
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          • Profile picture of the author Sojourn
            Originally Posted by Thomas Belknap View Post

            Rich people purchase new teeth every 3 years.
            LOL! Well, now I have a new goal!
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          • Profile picture of the author Kal Sallam
            Originally Posted by Thomas Belknap View Post

            Rich people purchase new teeth every 3 years. Eric is so rich he pays someone else to chew his food.
            That's very disgusting if you think about it lol.
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  • Profile picture of the author Sojourn
    A great lead-in to the time of year when we tend to evaluate our performance over the past 12 months and think about what we want from the next 12 months. Gathering information on strategies and buying new tools for your business is fine - even necessary - but not using them makes one a great collector of information but doesn't lead to being an entrepreneur. If you don't actually "market", money isn't going to find its way to your account no matter how much you read!
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  • Profile picture of the author sal64
    In the end, this biz is all about selling. The rest is mere distraction to a certain degree. It's easy to get caught up with the other stuff, but always be selling.

    Thanks Eric.
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    Internet Marketing: 20% Internet - 80% Marketing!
    You Won't See The Light Until You Open Your Eyes.
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    • Profile picture of the author Tom B
      Banned
      You can see that there are more buyers on this forum compared to sellers. The rant threads should give you an indication.

      Hell, some people are more interested in grammar then the actual message!

      I made money off those rant threads. When someone complains about something I will test it and more than likely make more money from it.

      So Eric, shhh! You may kill my bottom line if more people actually start selling.
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  • Profile picture of the author matthewfermin
    Good advice. It's always great to learn from other people's point of view. Thanks.
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  • Profile picture of the author Kal Sallam
    Hmm......

    Interesting discussion going on here.
    Making Money Online Boils Down To Two Words Only: TRAFFIC&CONVERSION.PERIOD.
    Atleast that's what I have experienced.Master these two and thank me later.
    Now converting is one task of the SELLING.


    PS. I always knew we are internet marketers/Salesmen


    Kal...
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  • Profile picture of the author Flowithit
    You def got the right idea
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  • Profile picture of the author samurairey
    That was a good quotes.
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  • Profile picture of the author gazutz
    OK time to get back to selling stuff and finish reading post ....... Although fun, not that productive .......
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  • Profile picture of the author tombeal
    Nice post Eric! Reminds me of some acronyms...

    ABC - Always be Closing!
    ABS - Always be Selling!
    ABM - Always be Marketing!

    As business owners and/or marketers I feel it's important to ask questions on a daily basis, as our results will be a reflection of the questions we ask ourselves, such as:

    Where is my next sale coming from?

    What can I do today, right now, that will increase the possibility of my next sale? (if you don't have a product, creating one or finding one to be an affiliate of is your 1st step)

    How can I do a better job of getting my offer in front of my ideal prospects? (How can I improve my offer/conversions?)

    Those are some of the simple questions to begin with that revolve around the most important question an entrepreneur can ask him/her self (IMO) which is,

    "What is the best use of my time right now?"

    ...and since I just asked that, time for me to go get some important things done. The day is going quickly.

    Make Today Great!
    Tom
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