What would you change? (my Squeeze Page)

25 replies
Hi,

I have got my squeeze page up and running and just started my traffic generation. This will be my first real attempt at getting a good sales funnel and everything flowing on an affiliate offer some of you are probably familiar with.

Let me know what to you would change.

Put your website name here

Augie
#change #page #squeeze
  • Profile picture of the author Augie Johnston
    Yes I changed the title of the site....forgot that
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  • Profile picture of the author Tricerra
    Very Nice,

    The graphics are bright and eye catching. The little video guy is engaging.

    The audio is a little difficult to understand at the opening. It takes about 30 seconds to catch on to the words in the audio.

    I would tweak the headline a little bit. It does not flow from start to finish. It reads a little bit broken and so doesn't make me want to really jump on the offer.

    I use a 22" monitor and expanded the browser all the way and still the bullet point text was a little small. You might want to cut down on the number of bullet points or combine them so they are a bit easier to read.

    Also make your bullet points more about what the product will do for the buyer and not what the product does.

    David
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    • Profile picture of the author aSecret
      The "look" overall is very polished, but I agree with David that your bullet points for the most part list features, not benefits. Also, the bulleted list is where a lot of your information is, but the type is tiny and hard to read. My eye keeps getting drawn to the graphic which is overshadowing it.

      Also, what's in the free ebook? You haven't made me want to see it.

      Maybe the video gives more information, but you can't assume people will listen to it. Some people hate things that start automatically when you're on the page.
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  • Profile picture of the author Augie Johnston
    Ok, thanks, Yeah I think the effects I put on the audio worsened it. I am famous for overdoing it sometimes. I will definitely split test some headlines.
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  • Profile picture of the author robnoble
    Ha! Not only do I not have experience of that market, I have only a vague idea of what a "beat" is!

    That squeeze page goes against a lot of the "standard" advice about squeeze pages, but for that reason it might just work!

    You need to test.

    Create a stripped down version with the main headline directed at making money creating your own beats and a few bullet points - not about what the sofware does, that's for the sales page - but about what they will get when they sign up. Sell the sign up not the product.

    Go to Google website optimizer and set up a split test between the 2 squeeze pages and see which does better.
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  • Profile picture of the author Lori Kelly
    Nice graphic at the top.

    I agree, the bullet points are small. I have a difficult time reading the text.

    The opt-in box is rather large. You might want to consider making it smaller.

    What's the free ebook about? You can consider adding some text that describes what is in the ebook.

    "Who also wants to make beats..." The shadow is a nice effect but appears distorted.

    "After you submit, we will direct you to the..." Submit what? Completion of the opt-in box?

    Overall, nice layout. Not too much info. Good luck!
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  • Profile picture of the author Augie Johnston
    Thanks ASecret, great input, I am starting to rethink my wannabe presell technique with the squeeze page.

    Robnoble, I love your idea of split testing a stripped down version. I am going to definetly do that. Golden advice.

    Augie
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  • Profile picture of the author nicolas simpson
    I suggest you implement why you want to share your information, tell the audience a little bit about you e.g. are you a professional beat maker/seller?..

    State why your program/techniques are defferent from other.

    For me all i can here really is: submit your email, submit your email, submit your email,

    It's a bit aggressive to me.

    The bulletins are too small.

    Why use DuBturbo?

    these bulletings sounds more like features to me rather than reasons why i should use the program.

    Best regards
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  • Profile picture of the author JoeHughes
    Hi

    It's a little too busy at the moment so your eye is not drawn anywhere in particular.

    I would either put the bullets where the video is or just go with the video.

    Personally I think going with the bullets would be best.

    The design of the bullets has to be a lot simpler with benefits rather than features. In other words make it personal about them rather than just a list of features.

    You also need a headline which is by far the most important point. It needs to grab their attention by making a BIG promise like "You Can Be Making Studio Quality Beats in Less Than 15 Minutes" - Just noticed you did this but it's not big enough hence I missed it.

    Obviously I don't know the niche so my headline is weak but hopefully you get the idea.

    The best advice is to trawl this forum and get on some of the biggest marketers lists and look at their headlines and sub headlines and apply it to your niche.

    Oh and one last thing... less is more when it comes to a squeeze page!
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  • Profile picture of the author absolutelee
    I love it! I have no clue what it's about, but it rocks! I'm a little confused about the "go to the discount page" thing. But I probably don't understand your sales funnel. To me a squeeze page usually has only two options, 1) enter your info, 2) hit the back button. Unless, this is supposed to be a download page for an oto. Other than that, it's awesome.
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  • Profile picture of the author pauljohnny
    the bullets are too small to read and you must bring up the optin a little bit. I have to scroll down to watch the video and see the form.
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  • Profile picture of the author MaryKathan
    Your design is very unique - which I like. My first thought was "wow, this is different - I want to check this out"

    Just a couple tips: I have read that it is better for your opt-in form to be "above the fold" so that the viewer does not have to scroll down to see the opt-in. I also agree that the bullet points are kind of small (hard to read)and are mostly features instead of benefits.

    I can tell you worked hard on this and you are very creative. Great traits to have! You will do well.
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  • Profile picture of the author nicholasb
    from my experience of split testing hundreds of squeeze pages and having many that convert opt ins at over 40% I would say remove the giant header. The emphasis should be more on the benefits of what the free thing is your giving away.

    The bullets at the top of the screen were so small I could hardly read them and I have perfect vision.

    The video was also kind of annoying and could do a better job at getting straight to the point. The slow talking little elf or whatever was getting on m nerves.

    You really want to communicate your entire message from a glance, you really only have about 4-5 seconds to capture their attention and about another 30 seconds to keep it.
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  • Profile picture of the author Augie Johnston
    Yep, I am so glad I started this thread. I am going to change a ton of stuff. I will split test a bunch too. Here are the tests I'm going to test:

    -Same page, different video (much more basic and too the point)
    -No big image on top (Instead huge header) with video basic too the point video squeeze
    -Basic to the point squeeze page (traditional squeeze)


    This will be my first time using Google Optimize. I'm excited to see the results and I will post my findings.

    Augie
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  • Profile picture of the author timb98133
    Overall I like it. I would just make sure your traffic is very targeted. I’m also a musician so I pretty much knew what you’re selling, however non-musicians may not know. Many times the quality of your traffic is the biggest factor on whether or not a page will convert.

    I would also recommend creating several other landing pages & test them to see which ones convert better.
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    • Profile picture of the author ryanmilligan
      Banned
      It's looking pretty good.


      Listen to Nick though, he knows alot.
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  • Profile picture of the author James Patch
    Banned
    Yeah the audio isn't that clear. Other than that it's really good.
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  • Profile picture of the author Blindbiz
    I liked it. Graphic is a bit over the top and the text is very small. Love the little guy! Script is well thought out and very simple to understand.
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  • Profile picture of the author multimastery
    Off to a great start! A few things to consider... The bullet text is too small as many people are saying. So if you can enlarge that (even if you have to cut out a few points) then that would be much easier on the eyes.

    I liked the vid and the guy really is unique and engaging, although I thought he rambled on a bit too long, perhaps about a minute and a half of great benefit-rich talk is enough, and be sure to have him mention to the visitor to sign-up at least twice.

    Also, I agree too that the optin form should be above the fold for maximum results.

    Another thing that I'd do is get rid of that big No Thanks. You want them to subscribe right? Well don't distract them from doing so. Rather, you can put that statement "After you submit I will direct you to the DubTurbo Site" (cut out the We and put I since that little guy is the representative on the page).
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  • Profile picture of the author multimastery
    Off to a great start! A few things to consider... The bullet text is too small as many people are saying. So if you can enlarge that (even if you have to cut out a few points) then that would be much easier on the eyes.

    I liked the vid and the guy really is unique and engaging, although I thought he rambled on a bit too long, perhaps about a minute and a half of great benefit-rich talk is enough, and be sure to have him mention to the visitor to sign-up at least twice.

    Also, I agree too that the optin form should be above the fold for maximum results.

    Another thing that I'd do is get rid of that big No Thanks. You want them to subscribe right? Well don't distract them from doing so. Rather, you can put that statement "After you submit I will direct you to the DubTurbo Site" (cut out the We and put I since that little guy is the representative on the page).
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  • Profile picture of the author multimastery
    Sorry for the double submit don't know what happened
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    • Profile picture of the author Pointer
      I agree with a many of the comments already made about your squeeze page.

      Others have commented about audio during the video, I didn't hear any audio myself. I would recommend doing a voice over. This would be very simple to do, basically it can be mostly reading what's in the slides in the video. If you don't want to do the voice over yourself, you can find someone to do it for you on Fiverr.com.

      The bullet points in the header are much too small. These are also features of the software, as opposed to benefits.

      I would focus on the benefits of the software. For the most part, people won't care what the features of the software are if the benefits of using it are strong enough.

      I would go as far to say that the features listed could even scare some people away. Many people don't understand the details of audio recording - like bit rates and sampling rates. They could write it off as too complicated for them even if they would love to make money creating beats.

      I would try to find some way to focus on the simplicity of the system/product if it is in fact simple to use.

      What information are you giving away in the ebook?

      List things out that make people feel like they NEED that ebook! Focus on the benefits of the great information you provide in the ebook and what it will do for them. Make a compelling argument why they need to download the report if they have any interest in making money creating their own beats.

      Strong benefit statements are what get people to opt-in, not the large graphic at the top, which I recommend reducing in size or removing all together. Right now it's the focal point of the page and not the information within. The info is what will convince people they need to opt-in. Work on this and I think you'll have a more successful squeeze page.

      Hope this helps. Good luck and have fun!
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  • Profile picture of the author ddDonPaul
    add a favicon to your website. the text from "why use duturbo" is small, and the "submit" button is to large compared to the text.
    and you could change that submit button.
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  • Profile picture of the author Ryan Sterling
    I had to turn my volume down right away as my speakers were sounding raspy. Excellent graphics though!
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  • Profile picture of the author Lee Murray
    Overall, I dig it. Of course, I could repeat all of the other suggestions because they're quite valid. Smaller to no header. Larger, benefit-targeted bullets. Cleaned up audio.

    My "unique" suggestion would be to shorten the video. I was into it until about the 3rd "please sign up..." at which point it started to sound redundant and a bit overkill.

    1:00 to 1:30 and you should have your visitors warmed up totally ready to submit their details. If you keep asking them to sign up, they may start to have second thoughts... like "Why's this guy tring so hard?" "Why is he so desperate to get my email address?" etc.

    BTW, I personally own and have promoted this very product, so I know all the industry lingo, and have no doubts that the people who end up on your squeeze page will, too. So I don't think you need to "dumb it down" or anything. Just shorten it up a bit and make it more concise.

    Make them believe that giving you their details was THEIR idea, not YOURS.
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